Twitter schedule tools save eBay sellers precious time.
There are never enough hours in the day for eBay sellers. Time savers are a must for successful sellers. Social media schedulers are crucial. To set up social media on Twitter and Facebook, there are free schedulers like Hootsuite and Buffer. Content must be continually added to these tools. I have recently discovered a set it and forget it Twitter scheduler, TweetEye.( my affiliate link). TweetEye has a free version. TweetEye sets itself apart from other auto schedulers. It’s in a class by iteself, as it has features that minimize the sameness of its tweets.
First of all, set it and forget it Twitter schedulers are a gigantic help for sellers.
They have the capability of pushing fresh content out on social media with minimal upkeep. Twitter is a great way to quickly reveal products to shoppers on social media. The challenge with using Twitter, and other social media, is the time it takes to set them up.
So, enter the solution, ( my affiliate ink) TweetEye. To use TweetEye, you’ll set up an account. Then link your social media. eBay and Etsy accounts can be synched into the tool. There is no need to have an eBay store to link your account. Once set up, click the eBay toggle.
Be sure to use the Keyword function in TweetEye. (Picture courtesy of TweetEye)
Next, you want to select a keyword to sort listings. This is very important. When you select a keyword, TweetEye will pull all your listings with that keyword.
A keyword could be dress, red, shirt, mug, winter etc.
You want to select something fairly broad and that has more than 10 listings. Once set up, as items sell from this matchup, TweetEye will replace with another item. It “refills” the schedule for you. There is no need to continually tweet items. Your TweetEye scheduler will do it for you.
Use numerous schedules to tweet your inventory. You can have one keyword dress schedule, one shirt schedule, one baseball schedule etc. It’s up to you. So, set up schedules with keywords that categorize your listings. Then let TweetEye do the work for you.
TweetEye does your tweets for you!
Once you’ve chosen your keyword, you’ll select the number of items to share. You can pick from one to ten. More than four is best. Next, select your Twitter account. After that, you can attach a bitly account. Now you’ve arrived at selecting your call to action. These are terrific. Call to actions are attached at the end of your tweet. They add variety to your social media. Pick the ones best suited to your items. After selecting your call to action be sure to check the Market Research box. Market Research uses algorithms of what is trending on social media to select the best hashtags for your Tweets.
Call to actions keep your tweets from being monotonous.
Market Trends takes the guesswork out of hashtag selection. Finally, when selecting the time your schedule will post, select a long post delay. I like five minutes. I want my tweets spread out.
Use this complimentary guide from TweetEye to set up your schedule. It takes only minutes. One pro tip. On the page for Market Intelligence UNCHECK show image. When checked TweetEye pulls the image from the RSS feed. It usually looks awful. When unchecked, your image comes from your listing.
Crafting individual tweets and uploading pictures to Hootsuite, Buffer and similar schedulers is great. If you have the time to customize your Twitter, do so. Using TweetEye(my affiliate link) you can run numerous schedules that operate on their own. Set up properly the schedule(s) will continuously pull product posts and tweet them. Occasionally it’s wise to live tweet. My Essential Social Media Cheat Sheet is loaded with ideas you’ll want to use. Twitter is great to push out a lot of product. Search engines can pick up your products from Twitter and help customers find you.
In closing, sellers are very busy.
Tools that save sellers time are not to be overlooked.
TweetEye(my affiliate link) completely automates eBay product posts to Twitter. Many auto-schedulers are very spammy and boring. They spew out, Here’s my newest thing over and over. Who wants to read that? With customized calls to action and market watch hashtags, TweetEye avoids that. Best of all, it has a complimentary version. Let’s get tweeting!
eBay sellers and online marketers listened intently to Mark Zuckerberg announce recent changes to the Facebook news feed. Friends and family posts have enormous priority in the user’s newsfeeds over businesses posted content.
To start, small and medium-sized businesses need to be seen by shoppers despite these constraints. So the question arises, how to do this without a huge advertising budget? Simply, if items aren’t visible to customers browsing online, they aren’t sold.
So, what does an eBay seller do to get noticed by the millions Facebook users without paying huge ad fees?
How To Reach Millions of eBay Shoppers for FREE!
There is a solution for the online sellers. Furthermore, it doesn’t cost a dime. I wrote in #1 Genius Hack To More Sales on eBaysellers can post up to five products daily on eBay’s corporate Facebook page. Many sellers don’t know about this lucrative social media opportunity. This popular page has over 10 million followers! Sharing items to this well-followed page, gives sellers access to millions of social media users for free!
At times the corporate page is blocked to online sellers posting from their computer. This is due to constant site changes on Facebook. So, when you can’t share your listings from your computer, report it. I am assured by the page’s customer service team that they very much welcome product posts from sellers. In addition, after communicating with the page, alert Facebook customer service to the glitch.
No need to despair. if you can’t share your items from your computer.
There is a workaround.
With your smartphone or tablet, post products using IOS and Android apps. In my video included below, learn what to do. I explain step by step how to effectively list to the corporate page using a smartphone or tablet.
As outlined in my video, take time when sharing on social media to write something about your product. Furthermore, consider who would use your item, and address your post to them. Think like your buyer.
Daily posting to eBay’s Facebook page of 10 million fans is time well spent. Bring on the shoppers and for free!
Yes, your Facebook Business page can be an eBay sales magnet.
Sellers make three sales killing mistakes with their Facebook Business pages.
Halt these errors. Then, watch your business page explode, attracting customers!
#1 Mistake Sellers Make On Facebook
Use A Business Page!
To start, many sellers sell from their personal profile and not their business page. A business page is free. It takes minutes to set up. Facebook want businesses to sell from a business page, not a personal profile. Actually, it’s against their terms of service to sell from your personal profile. Look here at number four, section four. You don’t want to lose your account. So, take the time now to set up a business page. The instructions to do it are here.
#2 Mistake Sellers Make
Don’t sell non-stop if you want to attract customers.
Sellers sell way too hard on Facebook.
Many seller’s business pages are an endless streams of for sale posts. Who likes to be sold to every minute of every day? To be effective, a Business page needs to offer lots of social content. So, thinking along these lines, food and recipes are very engaging. My popular blog post, Get Likes And Followers On Facebook Immediately shows how to attract shoppers to your page with food posts.
#3 Mistake Sellers Make
Sellers forget to be social on social media.
It is SOCIAL media not selling media. Facebook’s CEO Mark Zuckerberg has consistently spoken of Facebook’s focus on human relationships. On Jan 11,2018 he reaffirmed this, speaking of what is prioritized in the news feed. Mark Zuckerberg spoke to helping users find relevant and engaging content. So, translated for sellers, that means, it’s time to talk and listen to your customers. I give you killer tips on doing this in my live stream What’s Going On With Facebook And My Business Page?
In closing, use your Business page to create wonderful social and sales content.
Focus on creating and maintaining relationships and conversations.
The more your business page is social, the more followers you’ll attract. This means that when you post your items for sale, they reach more potential customers. Can you hear the cha chings?
The Holidays are here. Social media campaigns are in full swing to attract shoppers. eBay sellers turn to me and ask,
“How can I stand out to shoppers on social media this Holiday season?”
The answer is keywords.
Ground your Holiday Planner for 2017 with awesome keywords.
Without good keywords, it’s as if you are taking your items and throwing them in a heap on the floor. You are daring shoppers and search engines to find your products. Keywords enable search engines and customers to discover your listing.
Sellers can forget to think like a buyer. When listing a plush teddy bear toy think, “What words would I be using to find this?” I would search, plush toy, plush teddy bear, teddy bear, small teddy bear, big teddy bear, boy teddy bear, pink teddy bear etc.
Keywords are words that detail and describe your item. They are brands, colors, styles, period and the size of the product. Terms like Nike, Under Armour, Mid Century Modern, lace, 100% cotton and more.
First of all, here is how to use Guaranteed Delivery to maximize your Holiday sales this year.
Here is how to use Guaranteed Delivery to maximize your eBay Holiday sales this year.
Furthermore, the Guaranteed Delivery program is not available to all sellers right now. I spoke with Greg Ross-Smith Sr. Product Marketing Manager – Delivery Experience, eBay. Greg says sellers not in Guaranteed Delivery are wait listed. Noteworthy is that wait listed sellers will get access to Guaranteed Delivery in 2018.
So, sellers ask,” Kathy how do we know if we’re in right now?” In your eBay account go to “Account Setting” and then locate”Site Preferences”. Next, find your “eBay Guaranteed Delivery Setting”. So, you are wait listed if the Guaranteed Delivery setting is not in your Site Preferences. Know if you are opted in by clicking HERE, and select the opt in for Guaranteed Delivery.
Most of all sellers, use Guaranteed Delivery to maximize your sales.
So, go through your items for sale. Offer same and or one business day handling time. Furthermore, provide a returns policy and click immediate payment required. Best Offer listings are eligible for Guaranteed Delivery, when a shopper clicks immediate payment at full price. Furthermore, Guaranteed Delivery has two versions. The Handling Time Option is a fit for most small – medium sellers
Requirement of eBay shipping labels waived for the Holidays.
First of all, this is great news for multi channel sellers using Stamps.com ( affiliate link I make a small commission) and other third party shipping services.
With the toggle option, only items in eBay’s Guaranteed Delivery Program are shown.
So, shoppers using the Guaranteed Delivery toggle option, only see items in the Guaranteed Delivery Program.
Product search benefits with Guaranteed Delivery.
Customers search by how fast they want their items to arrive with the Guaranteed Delivery filter. Shoppers view a one to four day arrival time for their packages. So due to shipping options Seller’s listings show in more customer searches. Include these shipping choices with the Bulk Edit tool. Business Policies is another way to add multiple delivery options. So, with adding shipping options sellers score more views, impressions, clicks and sales. Greg Ross-Smith states that Guaranteed Delivery does not effect Best Match search.
How many sales do I have with Guaranteed Delivery?
You have a Guaranteed Delivery Dashboard. Here is how it works.
Wait listed sellers, keep your Holiday sales strong. eBay is publicizing how fast buyers get items. You can do the same. Talk about how quickly you mail purchases in your social media. Share customer feedback about the speed of your shipping.
List using shipping upgrades. Offer customers a variety of shipping options for their purchases. Get busy on social media. Spread the word about how fast you ship.
eBay’s Guaranteed Delivery program brings hundreds of thousands of Christmas shoppers to eBay. More shoppers is good news for all sellers!
This will the most competitive sales season ever on eBay! There are more eBay sellers and more inventory online than ever before. How can small and medium sellers compete and win in this ferocious online environment?
Smaller sellers can score their share of sales now and all through the Holidays. Here are the top three ways to do it!
#1 – CHECK PRICES ON EBAY AND THE WEB!
First of all, prices change on the internet. Hot products prices change during the shopping season depending on availability. So, if you sell in demand Holiday products, monitor prices carefully. Take advantage of these fluctuations. Small – medium sellers can pivot, changing their prices. Also, small sellers can get often source popular items far faster than larger online retailers. Use the eBay saved search feature to monitor new listings and competition online.
There are numerous hot categories right now.
Trendy clothes, party clothes, electronics, home decor, sporting goods, sports memorabilia, and crafts are all hot categories. For in depth research use Terapeak’s(ad) Hot Product Research. If you’re analyzing seasonal trends nothing beats Terapeak’s (ad)three years of sold data!
Smaller sellers can use social media to their advantage and win! What’s key with social media is to laser focus on your potential customer is. With that in mind, post social content mixed in with products. My Top Ten Social Media Holiday Success Tips shows you clearly how use social media to your advantage. So, you can reach your customers with social media and score sales.
By answering within minutes of getting the query, you the smaller seller will score the sale.
#3- ANSWER CUSTOMER QUESTIONS FAST!
Many large online sellers answer customer service questions with an auto responder. A customer will ask about color or fit and they get a message that the seller will get back to them within one business day. Monitor your customer service and shopper inquiries closely. By answering within minutes of getting the query, you the smaller seller will score the sale.
Shoppers don’t want to wait. They want answers. They want to buy.
YOU, the quick to respond seller scores sales. I’ve gotten numerous messages from happy customers saying ” Thank you for answering my questions. Wow that was fast. I bought from you because your replied so quickly etc” Answering questions promptly works to get you sales during the hectic Holiday period and all year long!
Being a smaller seller can has it advantages! By closely monitoring prices, posting great engaging content on social media and being super responsive to customer service question, you gain the sales edge online!
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