So, if you’re having a slow Summer sellers, now is the time to re-group. Let’s turn slow sales into awesome sales.
You need to take action to increase your Summer sales now.
Here we go!
If your online sales are terrific, good! Keep doing what you are doing.
But, if you are like many sellers, experiencing a slowdown in Summer sales, let’s get to work and turn your sales around.
#1 Mistake Sellers Make That Slows Summer Sales!
Check prices!
Check prices if your sales are slow!
Have you checked the price on your product? Have you looked at it with a Google search on the web and not just the site you sell on?
Yes folks may pay a bit more on Amazon if they are Amazon Prime, but if it’s $5 cheaper on eBay, shoppers may head over to eBay to buy the item. The reverse is also true. Shoppers look at eBay, Amazon, Walmart, Jet, Etsy and Poshmark and a whole host of websites with a few taps of their finger or click of their mouse. They are sites that find the cheapest price for products for shoppers. In hard to find collectibles where your item is unique you are less subject to this. As a collectible seller, for you it’s a matter of doing your price research using tools like Terapeak, #ad so you value your item correctly.
For more common items especially items with barcodes and MPN numbers, if your item is sitting and not selling, look at the price all over the web.
Often a price change of $1 can open the flood gates to more Summer sales! The internet is like the stock market. prices go up and down. When you listed your item the going price may have been XX and 2 weeks later it has dropped as other sellers have come onto the market. Big Commerce did a study on what shoppers look for. Over 80% of shoppers say price is very influential in their purchase selection.
#2 Mistake Sellers Make That Slows Summer Sales!
Check your keywords in your title!
Is the brand, color, size and important aspects of the item in your title?
Titles are more and more crucial to getting sales online. That is because so many shoppers are on mobile.
On a mobile device your customer is looking at your picture and title on eBay, Etsy, Amazon or Poshmark. Online shoppers make the majority of not all of their shopping decision solely from your title and picture(s). This YouTube will show you how to use eBay search to write titles for your listings that will help in both eBay and Google search.
I was working with a private client this past week. I reminded them to start to set up their social media for back to school. They remarked, “Really?” My response was, “Yes!” Back to school may not start where you are til late August or September, while other parts of the USA start in late July. Look to your products now and decide what you put front and center for people that are shopping for back to school now! With my free Ultimate Guide To Back To School Inventory list you’ll be ready to increase your Summer sales everywhere you sell! Click HERE for yours!
Check prices, check your keyword selection and get busy anticipating the next selling season and you’re on your way to more Summer sales everywhere you sell!
Let me know how these tips help you below.
eBay sellers have been coming to me for weeks asking, “Kathy, how can I increase my Summer sales?” Are you ready for the answer? The answer is, “Work smart”. Here’s how.
First of all, consider what do people buy in the summer? If you can’t think of anything, then jump on social media. Read what your friends are talking about. So, are they discussing graduation, job hunting, gardening, travel, new films coming out or weddings? Take notes on what they are discussing.
To do these activities, what do people need to own? Write a list. Look for these items when you’re shopping at yard sales, auctions, retail stores and outlets.
What sells on eBay in the Summer?
Next, go through your unlisted inventory. Do you have in demand Summer items sitting in your unlisted pile of inventory? List those items now.
Sort through products you’ve already listed. Do you have products that shoppers would want for Summer activities?
Feature those products now to your Summer shoppers. Don’t forget to promote your Fall-Winter items for your international shoppers and for people traveling to colder climates during the summer. Just as Christmas sell year round, so do Winter clothes!
If you have an eBay store you have an awesome tool to increase Summer sales. It’s the order discount tool, Promotions Manager.
Using Promotions Manager, you can attract summer shoppers to your eBay store and keep your sales strong all summer long.
So, there are essential keys to using Promotions Manager successfully.
Make sure to group similar items together in your Promotion. Creating a Promotion that includes men’s shirts with women’s shoes is unlikely to succeed. A much better choice would be two Promotions. One Promotion for men’s clothing separate from another Promotion for women’s clothing. For collectibles consider grouping items of a similar color or period. Even if the Promotions all offer the same order discount, you want to create separate Promotions for each category of products.
Grouping Promotions with similar items, increases your likelihood of a shopper using your discount.
Group similar products you’re selling on eBay to increase sales.
Once you have your listings in mind for your Promotion, check what your average shopping cart size is. Look at your sales for the past 90 days. On average how much do customers buy from you? Do they typically spend $30, $50, $60 or more? Whatever the typical dollar amount is, you want to select a discount that encourages shoppers to spend more with you, while you still make an acceptable profit.
A discount under 20% is not going to get anybody’s attention.
Look to discount 20% or more. eBay staffers state that there is data showing shoppers love order discount offers. With this in mind create an appealing offer of 20% or more and score sales!
In addition, Promotions Manager can be combined with Promoted listings for more sales. I detail this strategy in The Secret To Boosting Sales On eBay.
An added benefit to using Promotions Manager is that your items will be offered to more shoppers by eBay.
There are other items that are shown to shoppers in addition to what you have in your Promotion, but your Promotion will be displayed frequently to consumers. I explain this, and show it to you in this YouTube.
Don’t settle for a Summer slow down in your sales on eBay this Summer.
Fight back, going the extra mile with product research and attractive order discounts. Be determined to have strong sales ALL Summer long!
As of June 1 eBay is turning off Active Content.What does that mean to sellers? First of all, let’s start at the beginning.
So, what is Active Content?
What is Active Content?
Techopedia explains it here. Therefore, it is is Java Script or Flash. In older style listings it was used for popular scrolling galleries, cross selling widgets and apps.
Years ago colorful listings with moving parts were considered desirable. That has changed with the modern emphasis on mobile shoppers.
So, to be “Mobile Optimized” or “Mobile Friendly” sellers need lean pared down listing to get sales.
Java script and Flash lead to listings loading slowly. This leads to frustrated shoppers, abandoned searches and shopping carts.
Active content hurts the mobile shopping experience.
Since eBay announced it’s intention to deactivate all Active Content, third party applications are working quickly. They are free of Java Script and Flash. HTML and CSS are fine to use but Java Script and Flash are not. Contact your third party service providers and ask about their products.
Let’s break it down. What should a successful eBay seller do?
eBay emailed sellers information on this topic several times in the past year.
Using the Isdntek testing tool, test a few of your products.
If you discover Active Content, as you have time remove it. It will be deactivated by eBay June 1. Deactivating the content does not remove it from your listing. It makes it inactive. The “dead” content should have no effect. It’s in your listing but it’s not doing anything. The dead content will not effect the loading time of listings.
Jim “The Griff” Griffith discusses this during this April 2017 Facebook Live for eBay For Business
Hundreds of thousands of shoppers are on the internet now. They are looking for that perfect Mother’s Day gift. In short, sellers be ready for this Mother’s Day sale opportunity.
As can be seen, Statista reports Americans spend more than 23 billion dollars on Mother’s Day sale items!
Savvy sellers have their Mother’s Day sales goods ready to go. Prices are researched. Listings are optimized and promoted on social media. Good job!
Some sellers come to me frustrated. They look at their inventory and note they don’t sell lingerie or perfume. Sellers state, ” Kathy, I have nothing to sell for Mother’s Day gifts!”
Mother’s Day Sale gift ideas!
I answer, “Ah, but I think you do.” In the first place, I have three keys essential to success for Mother’s Day sales for all my seller friends. To begin, these three keys work no matter where you sell.
#1 – Equip yourself with my FREE guide What Sells For Mother’s Day. It’s loaded with dozens of products that shoppers want to buy now!
Complimentary guide to what sells for Mother’s Day sale gifts!
#2- With my tips in hand, go through your listed and unlisted inventory.
Sort what items you discover that are best to feature to attract Mother’s Day Shoppers. Are your most attractive Mothers Day items are unlisted? Make it a priority to list those items online now.
#3 – Get busy on social media.
Moreover, who is your ideal customer? In short, do you sell items that a millennial shopping for their Mom would buy? Then, it’s wise to be active on Instagram. Is it a husband in his 40’s or 50’s buying a gift for his wife? By and large you select to post on Twitter and your Facebook Business page.
Get busy on social media with Mother’s Day sale items.
Spend your time wisely.
Use the killer tips in my FREE guide What Sells For Mother’s Day to discover inventory you have that’s perfect for Mom.
To sum it up, your nicest inventory is front and center for shoppers with great listings and social media. To sum it up, welcome Mother’s Day shoppers and sales!
Yes sellers, with my tip you can improve your search results on eBay in less than 5 minutes! To use this amazing tip right now, you will need an eBay store. So how do you accomplish a boost in eBay search in under 5 minutes? Optimize and use eBay’s paid search service Promoted Listings. Starting in April all Top Rated eBay sellers will also have access to this boost in search with or without a store.
In 5 minutes or less you can set up a Campaign for qualifying listings using Promoted Listings. Promoted listings are fast to set up. Once launched within hours your selected eBay products experience an expansion in search to buyers you want. You have in effect with a few clicks of your mouse effectively boosted your search results on the eBay platform!
Promoted Listings is currently only available to eBay store sellers with multi quantity listings. This paid service will be offered to all Top rated eBay sellers in April. Promoted Listings are a smart choice for sellers looking to increase their visibility in search. The seller only pays the promotion fee to eBay when the selected product sells by a direct click from the Promotion. The seller gets a multitude of views from potential shoppers in effect for free. Many sellers experience a boost in search and sales to the ENTIRE category that has Promoted items in it. More views can lead to MORE sales! Cha Ching!
When setting up Campaigns with Promoted Listings it’s wise to niche a Campaign. The reason for this is that it’s easier to track and compare data in a tightly selected campaign than in a broad general one. I spent time recently in San Francisco with eBay’s Promoted Listings Team. I’ve put together some killer tips from my time in California. I’m glad to pass these powerful insights to you
for free. Click HERE for yours.
In under 5 minutes, with an eBay store and Promoted Listings, your selected products gain greater visibility on eBay. Using my FREE tips you can make great choices on what and how to boost your eBay listings with Promoted Listings. Your promoted products can then boost traffic and sales to your entire inventory. Get busy sellers!
Sellers come to me daily asking, “Kathy, how do I get more sales?”
We will talk about optimizing their eBay product listings. We will also discuss the many ways sellers can promote their items both on eBay and on social media.
Before we start the essential work of product sourcing and listing , I tell sellers this foundational secret to sales success must be in place. You’re thinking, “What is this crucial secret for sales success?”
I will tell you. It is to think like a buyer.
Sellers will sometimes look at me, not understanding what I mean. So I repeat , ” You must think like a buyer”. This is foundational for sales success anywhere. I will tell you why. Successful product sourcing is about your buyer. Every part of your listing is about your buyer. Successful promotions are about your buyer. Productive social media is about your ideal buyer. In short, it’s all about the buyer.
Even before your list your products, when you are choosing what to sell, you must think like buyer.
What do buyers want to purchase that you can source? Using top notch research tools like Terapeakcan help you find what are the hot products to list and sell right now on eBay. When you research what to sell, you want to think like a buyer.
Once you discover a niche or line of products you want to sell, the next step is to source these hot products.
You can source products in thrift stores, consignment shops, auction houses and the sale racks at retail stores and wholesalers. A reputable wholesale liquidation seller like BULQcan be a great source for desirable merchandise. BULQ offers sellers wholesale prices on inventory by the pallet and case.
You have your inventory. Now you’re ready to list. Think about this.
What is your listing title about?
A good listing title is about helping your buyer find your product in search. Successful sellers know that selecting good title keywords includes researching and putting into place the words that buyers use when shopping for that item. Think like a buyer. Look at the item you are listing. What words or phrase would you use if you were shopping for that item? Be sure and include them in the title and or item description. My YouTube video will show you how to use eBay search to select keywords buyers use when shopping.
The photographs you take and upload to your listing are all about the buyer.
Listing photographs need to clearly showcase your item. This allows shoppers to clearly assess your product. Look at your product. What angles and views will help the buyer select your item? Is there a flaw or distinctive mark you want to show them. Your shopper cannot hold your item. Your pictures do that. Think like a buyer.
Next, you will need to fill in the item specifics. Accurate and complete information here gives the eBay and internet search engines structured data they need to display your items to the right buyer.
Now you’re onto the item description. Clearly detail your item in a few sentences. Include information on the brand, UPC, manufacturer’s number or part, color, condition and use for your product. Include size and measurements. Be simple, be clear, and be complete. Think like a buyer.
If you were shopping for this product, what information would you need in making the purchase. Include all of that in your description.
Fill in your payment information and list!
Once listed, take the time to push your products out in social media. Posting effectively on a Facebook Business page can help your products get found by search engines and shoppers. It’s all about the buyer! The Ultimate Guide To A Facebook Business Page For Sellers Mini Coursewill equip you to optimize your Facebook Business page to welcome buyers. I’ll show you how to think like a buyer on Facebook. Get instant access to Facebook sales power HERE.
Keeping your eye clearly on your buyer, keeps your online business successful. Forget your buyer and you will see your business lose it’s purpose and profitability.
Join our Premier eBay Tips to get the next practical tip for building a successful eBay business.
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