As of June 1 eBay is turning off Active Content.
What does that mean to sellers?
Let’s start at the beginning.
What is Active Content?
Years ago colorful listings with moving parts were considered desirable. That has changed with the modern emphasis on mobile shoppers.
To be “Mobile Optimized” or “Mobile Friendly” one of the things that sellers want is a lean pared down listing to get sales.
Part of being mobile optimized for sellers, is creating eBay listings free of Active Content that are easy to navigate without “finger yoga” on mobile devices.
Active Content can make listings load slower. Slower load time leads to frustrated shoppers and abandoned searches and shopping carts. Active Content can also make listings and eBay less secure.
Let’s break it down. What should a successful eBay seller do?
When the Active Content is turned off some sellers may find their listings look “wonky”. Words can be scrambled and other effects. If that is the case you will want to revise your listings and take the Flash and or Java Script out of your listing.
I explain how to edit your listings quickly in this YouTube, How To Easily & Quickly Remove Active Content From Your eBay Listings.
If you have a lot of listings that are impacted when Active Content is turned off, you may want to hire someone to edit your listings. Virtual Assistant services like FreeeUp can be a cost effective choice in that you are billed by the hour for XX number of listings. FreeeUp rates start at $7 an hour. Crazy Lister listing service claims using it’s template service will remove Active Content from your listing. You would need to subscribe to their listing service, which starts at $20 per month for 100 listings. Frootion Offers a package to remove Active Content from listings from $149. Sellers have a listing review with a Frooition team member to discuss options and costs.
As Griff states clearly in the eBay For Business video if your listings look fine once Active Content is turned off, you need do NOTHING. If you wish to remove Active Content regardless of it’s impact, the above suggestions can help you chose wisely. If your listings do look strange after June 1 from Active Content being turned off, again the above choices can guide you in your decision making process. Remember you can edit the listings yourself using my YouTube.
By no longer supporting Active Content, eBay listings are more mobile friendly and safer.
More mobile friendly is ALWAYS good for sellers!