by Kathy Terrill | Mar 25, 2015 | eCommerce Selling Tips, Social Media Tips
One of the most powerful tools in business is inspiration!
Yes, you heard me right, inspiration!
Did you know we all need to be inspired?
You need it, and did you know that your customers need to be inspired? They do.
Also if you didn’t know it, inspiration to work and engage needs to be genuine.
Artifice can be smelled at a thousand paces.
What inspires you? Is it a beautiful painting, an uplifting quote, glorious music? Share what you love with your customers and followers. Encourage them to share back with you.
What do Richard Branson and Mark Cuban both do?
They freely share their passion and what inspires them!
Take a look at their followers on social media and how much engagement they get! It’s not just because they are celebrity entrepreneurs and multi millionaires.
It’s because they inspire.
Actually one of the reasons they are uber wealthy and very successful entrepreneurial businessmen is because they know how to inspire!
Step out..go ahead and inspire! It’s a wonderful and effective business tool. And who knows, it might bring a big smile to your face and others and that’s a good thing.
by Kathy Terrill | Mar 5, 2015 | eCommerce Selling Tips, Social Media Tips
Google search gives preference to it’s own products in Google search.
I’m not making that statement, rather Gary Vaynerchuk is in his widely successful book on social media Jab, Jab, Jab Right Hook.
So, as an ebay seller looking always to increase my sales and how well my items show on Google search, what do I do with this information?
Google owns YouTube and Google owns Google Plus.
As an ebay or etsy or eCommerce seller I ask you, are you on Google Plus?
What information is in your Google Plus profile?
Did you know in the about section of your Google Plus profile in addition to your social media information of your business twitter, Facebook, Pinterest, Instagram accounts etc, that you can also add custom links?
Did you know in that custom link area you can add ebay collections, ebay promotions, ebay guides, etsy treasuries and blog posts to name a few ideas that come to my mind?!
Here’s how to do that.
https://www.youtube.com/watch?v=aPYyByISZkM
Once added to your Google Plus profile the information in those custom links is now fed to Google search.
I’m going to repeat that. Any and all information your put in your custom links in your Google Plus profile is fed to Google Search!
Wow! I mean Wow!
Here’s an appearance I did on the nationally syndicated ebay radio show recently discussing this with Lee Mirabel and Jim “the Griff” Griffith.
ebay radio show Kathy Terrill did explaining Google Plus Search Secrets For Sellers!
Now what are you waiting for?
Get over to your Google Plus profile and get to work!
by Kathy Terrill | Feb 10, 2015 | eCommerce Selling Tips, Selling on eBay
Entrepreneurs will say to me, “Kathy, my ebay sales are down, what do I do?”
If they have an ebay store one of the first places I’ll look to help them increase their sales is at their ebay store categories.
As an ebay store seller ebay gives you 300 categories to use to organize your products.
The categories you chose matter. They help your customer find your items and also buy more than one item from you when they are shopping in your store.
I have found the two best ways to pick ebay store categories is first to check the ebay site and see what ebay category ebay is using with my item.
After I’ve done then I look at the large brick and mortar store websites. Macy’s is one of my favorite places to go. I had pajamas and robes to sell for the Christmas season.
On Macy’s site the way they list ladies pajamas is under the primary category Women’s Clothing. The subcategory they use is pajamas and robes. So that’s what I used!
Macy’s spends thousands of dollars researching keywords. So, being a savvy seller I take advantage of their research! If I sold fishing equipment I’d be looking at Bass Pro Shop. Get the idea?
Your ebay store categories do not show in your store until you put an item into the category. Each item can be placed in two ebay store categories, so consider that when you’re setting up your categories.
For instance back to my pajamas and robes. My ladies pink pajamas went into the pajamas and robes category and I also had a Christmas Gifts ( with a Gifts for Her sub category).
Now once your categories are set up in your manage my store you can click to alphabetize your categories or sort by which category has the most items to appear at the top.
ebay tutorial how to set up, and then organize your store categories
I chose to alphabetize my ebay store categories and I find most successful sellers I recently surveyed do the same. After I alphabetize my store categories I then manually order one or two categories by dragging them to the top of my store categories to feature that category.
For instance at Christmas and the Holiday season I drag my Christmas category to the top. After Christmas I keep my Christmas category and alphabetize it and I drag Valentines Day to the top of the list.
Here’s a short YouTube video I did to show you easily how to do this!
http://https://www.youtube.com/watch?v=AuTOxw4gRLM
So, with some quick research you can pick keyword rich ebay store categories and order those categories to help shoppers find your products easily and to browse your items increasing your potential sales and the size of your sales!
Here is a link to a recording of an appearance I did on the ebay radio show on February 10th explaining all these tips in detail for you.
ebay radio show appearance I did discussing optimizing your ebay store categories!
If shoppers can’t find your items they can’t buy them!
by Kathy Terrill | Jan 29, 2015 | eCommerce Selling Tips, Selling on eBay, Social Media Tips
I know, I know you’re thinking it’s Valentine’s Day in a few weeks and your inventory has nothing to offer gift shoppers!
You don’t sell candy, flowers, lingerie or smartphones and tablets. You sell clothes, books, automotive accessories, collectibles and/or media let’s say.
What is a savvy entrepreneur to do?
Rather than writing off the holiday ( no, no no Nanette!) a smart seller pulls out the list of their inventory and starts thinking to themself, “how can I re-purpose my items for Valentine’s Day shoppers?”
Do you sell collectibles?
If you do great! Now smart entrepreneur, which ones can be showcased for Valentines Day as collectible gifts? I feel a great Pinterest board coming on!
Do you sell clothing? Come on, who doesn’t want a great jacket, sweater or skirt for Valentine’s Day?
Are you an automotive accessories vendor? Terrific, now look at your inventory and ask yourself , “what would make that Mercedes Benz owner smile?”
Shoppers look for great and unique gifts to give their sweethearts on Valentine’s Day, so it’s time to step up and help them find what you’re offering.
Themed Pinterest boards are a great way to invite customers to browse and buy with you. If you sell on ebay using the free marketing tool of ebay collections is another awesome way to help your items get seen and sold!
So select your inventory for gift shopping customers and enjoy pinning them on Pinterest onto tightly niched boards and creating inviting collection on ebay!
Valentine’s Day is not all about chocolate!
Well, maybe some chocolate and a thoughtful gift to go with it!
The perfect Valentine’s Day gift is lurking in your inventory!
by Kathy Terrill | Dec 31, 2014 | eCommerce News, Social Media Tips
I did some hashtag browsing this morning December 31 New Year’s Eve on twitter and found so far the most used hashtags for this year’s New Year’s Eve are.
1- #Midnight
2 -#NYE 2015
Look at your inventory and see what products would be perfect to tweet about today.
Do you have products related to parties, celebrations and New Year’s Resolutions? If so now is a great time to feature them!
New Year’s Eve is also a great time to chat with your followers using #Midnight and #NYE2015. Do they have plans? Are they staying home? Are they going out on the town?
You can also look back on 2014 and tweet favorite moments and your favorite tweets and encourage followers to share theirs!
You can even run a contest today with your followers for them to share and or vote on your best tweet of 2014!
The end of the year is always a great time to say thank you and let your followers know they are appreciated!
If you find other great #NYE hashtags on twitter today please feel free to post them below in comments!
Thank you all enjoy your #midnight and Happy #NYE2015!
I just found the 2 best hashtags for online entrepreneurs to use for New Years Eve 2015!
