by Kathy Terrill | Apr 29, 2015 | eCommerce News, eCommerce Selling Tips, Selling on eBay, Social Media Tips
Yes, entrepreneur there are more Holidays in May that you can use to reach your followers and customers than Mother’s Day!
But what other Holidays in May are there you are thinking?
This one is actually fairly easy to research, Google search May Holidays.
There are more Holidays in May than Mother’s Day!
A quick list of USA holidays in May that I found were Kentucky Derby Day, Star Wars Day, Cinco De Mayo, National Teacher’s Day, VE Day and Memorial Day!
Research each holiday and then look carefully at your products and think what can be best marketed for each holiday?
Create appropriate categories in your online store and Pinterest Boards. Co ordinate your social media posts with each holiday using trending hash tags!
Make your list now of your items and which Social Media platforms you plan to use!
Now you’re ready with store categories and a social media campaign to jump start and super charge your May eCommerce sales!
In under 2 minutes I captured this information for you on youtube!
by Kathy Terrill | Apr 24, 2015 | eCommerce News, eCommerce Selling Tips, Selling on eBay, Social Media Tips
eCommerce seller’s will say to me , “Kathy I know, Mother’s Day is coming, but I don’t have any Mother’s Day gift ideas in my store inventory, help!”
And I respond, “it’s time to re-think Mother’s Day and let’s look at your inventory!”
Do you sell collectibles? Then you can offer your online and brick and mortar shoppers the gift of memories!
I recently blogged on this for my online store offering my customers gifts for their Mom’s of a beautiful ceramic dish from pre World War II and another choice from the 1980’s.
NYC Fitness Family Finds Online Blog on Mother’s Day Gifts of Memories!
‘But, you say to me, I sell auto parts or electronics! Well, don’t loving children buy their Mom a new set of hubcaps, or replace her spark plugs? Does Mom still play CDs? She might be due for a new CD player, as i tunes are not her idea of a way to listen to music.
The point is for you take some time and look at your inventory and think.
After all, Mother’s Day is more than clothes, jewelry and perfume!( Not that those aren’t terrific gifts and I hope my son is reading this).
Mother’s Day gifts are ipods, ipads, computers, a dinner out, plates, glassware, any number of collectibles, DVDs, flowers, jewelry, power tools, auto parts, books, crafts supplies, fabric, mugs, her favorite tea, bubble bath and and just about anything you can think of because there is a huge assortment of Moms out there all with different lifestyles and tastes in what they love.
So, entrepreneur it’s time to rethink your approach to Mother’s Day for your customers! Make sure you have a Mother’s Day category in your store and a Mother’s Day Board on the social media platform Pinterest.
Fill your eCommerce Mother’s Day category and Pinterest Board with the best of the wonderful variety of goods you sell and welcome shoppers in!
Happy Mother’s Day, for your grateful customers and you!
by Kathy Terrill | Apr 17, 2015 | eCommerce News, Social Media Tips
Earth Day is April 22, 2015 and here are green tips for your business to use in social media posts on Facebook, Twitter, Google Plus, Instagram, Pinterest and your blog!
For many businesses every day is earth day in that they daily implement environmentally friendly practices. Earth Day is a great time to post on Facebook, Twitter, Google Plus, Instagram, Pinterest and your company blog your care for the planet to let your consumers how you are working to help and protect our earth.
Earth Day is a great time to showcase your earth friendly business practices!
Post pictures on social media of your lunch area and the recycling bins. Show your water cooler area and your employees using their own cups and mugs to stay hydrated rather than consuming paper cups.
If your business does online retail, posting pictures on social media of your packing supplies and the recycled content can be worthwhile to showcase!
If you are a small business and repurpose and recycle packing materials obtained from free cycle and local businesses, earth day is a great time to post this on your Facebook, Twitter, Google Plus, Pinterest and Instagram accounts.
Let your consumers know when they shop with you not only do they get a great product they are also saving trees in that you re-use packing supplies!
Showcase your recycling and re use of packing materials saves trees!
Use Earth Day to showcase your green practices with your consumers and community. Let the world know through social media how your business cares and uses green policies in the work place!
Post pictures of your earth friendly and green practices on social media and encourage your customers to interact and share pictures of their own on Facebook, Twitter, Instagram, Pinterest and your blog! People love to share how they too care for the earth and our environment.
For a green, planet friendly business like yours every day is Earth Day!
by Kathy Terrill | Apr 7, 2015 | eCommerce News, eCommerce Selling Tips
Attending networking events is great for entrepreneurs and eCommerce sellers.
When considering events that you’ll travel to, you’ll want to keep in mind any time changes involved and think of arriving a day early and or leaving a day late so that you’re fresh and alert for the seminar.
When considering events that you’ll travel to, you’ll want to keep in mind any time changes involved
Depending on the budget you have, you might consider finding out if there are free shuttles and/or shuttle services to and from the hotel of the event so that you don’t need to rent a car or pay for a solo cab ride.
Once you’re at your meeting make sure you bring a sweater or light jacket and wear comfortable shoes as often there is a lot of walking to and from seminar rooms and temperature changes in the meeting rooms.
Having a jacket and or sweater with you and comfortable shoes is helpful.
Whether the conference networking event you’re attending is local or a distance away you’ll want to grab a list of the event speakers. Then google them! Yup google them.
Read their blogs, listen to their youtubes and or read a book they’ve published. What is their area of expertise? Think about questions you’d like to ask the speaker if you’re able.
Whether the conference networking event you’re attending is local or a distance away you’ll want to grab a list of speakers.
Think about questions you’d like to ask the speaker.
Lastly be sure an bring lots of business cards to hand out. I also find the smartphone app camcard very usual to scan business cards into my smartphone.
Link to free Business Card Scan App camcard
So with some preparation you’ll save money, have an idea of the content of the seminar and what questions you want to ask and be prepared to network for your business and have fun and be comfortable doing it!
by Kathy Terrill | Apr 2, 2015 | eCommerce Selling Tips, Selling on eBay, Social Media Tips
Do you take a break busy entrepreneur? Yes you?! And no walking to the kitchen or your local Starbucks is not what I’m thinking about.
A quick walk to your kitchen or local Starbucks is not an appropriate break from work!
Meet a friend or relative who has nothing to do with your business for lunch, or coffee counts as a refreshing and restorative break.
Going for a nice long walk counts, preferably in pleasant surroundings that have nothing to do with your line of work.
Taking a few hours to soak in a museum, watch your child play a sport, play with a child and or go to a movie (preferably something silly) counts.
Too often an entrepreneurs and business people we work from dawn til dusk, constantly dealing with one aspect of our business or another eating at our desks and or on the run.
Go ahead, and walk away for a few hours, or at the very least 30 minutes.
Too often an entrepreneurs and business people go from dawn til dusk constantly dealing with one aspect of our business or another.
When you come back, you’ll find you’re refreshed and so much more productive. I find I accomplish so much more after enjoying a break.
This week I had a nice 45 minute lunch with my grown son. I listened to the many events in his life. It was wonderful. When I returned my desk I accomplished so much more and I had a smile on my face all day and the added benefit of a loving text from him later in the day telling me what a great Mom I am.
So you, yes you… it’s time to take a break
And then… yes you can get back to that work you enjoy!
A meal with someone you love is a wonderful break from a long entrepreneurial work day!
