eBay‘s Fall seller update was released August 30, 2016 with good news for sellers!
eBay‘s razor sharp focus is on facilitating an awesome shopping experience for customers. Satisfied customers makes for increased sales and happy sellers.
To facilitate this great customer experience, eBay is continuing to use structured data in new and innovative ways. To further develop a great browsing experience for shoppers, sellers will be required to use UPC’s and product identifiers for many categories when listing NEW and manufacturer refurbished items starting February 2017. In addition to UPCs and GTIN’s, sellers will be able to use ASIN ( Amazon standard identification numbers,), Google product identifier and private label self generated numbers.
Used items will not be required to use product identifiers.
Structured Data Is Key!
As of the Fall of 2016 sellers with catalogs of products will be able to import their catalog to eBay. When importing their items, seller’s will receive and ePID eBay Product identifier. ePID’s enable sellers items to qualify for eBay Product reviews and other benefits.
eBay continues to remind sellers that active content will not be supported as of June 2017.
June 17 Deadline For Active Content!
With June 17, 2017 many, many, months away eBay sellers have plenty of time to remove JavaScript and other active content from their listings. Removing the active content makes seller’s eBay listings more mobile friendly. eBay is a leader in the mobile shopping market with millions of uploads of it’s popular mobile app.
With this year’s Fall Seller update, eBay continues to push it’s entire platform to more and more changes that make for an even greater shopping experience for customers.
To that end there are upgrades and changes to what is best for eBay seller’s listings.
With my FREEtip sheet in hand you’ll know what changes impact you and what you need to do.
4th quarter is almost here! I know that sellers time is even MORE precious this time of year!
I don’t want you having to spends hours wondering how the eBay Fall Seller Update impacts you and your listings. Grab your FREE copy ofeBay Fall Seller Update Insider Tips and set your mind at rest.
Make sure YOUR listings get ALL the benefits of eBay and Google search for the Holiday selling season!
eBay and Etsy sellers with these 3 simple strategies you can start equipping yourself for the best 4th quarter of online sales ever!
Are you ready? Let’s Go!
1st simple strategy for 4th quarter success is to take notes!
Take Notes!
It’s wise to take notes on what inventory of yours sells when. Record what promotions you offered and when. Pay attention to which sales worked and which didn’t. Note what bundles worked to sell products. Bundling is an awesome way to get your products seen and sold during the Holidays! My hit online webinar Secret Spice For Online Sales walks you easily through the process of turning your inventory into bundles that sell! The notes you take this year, will be a deep reservoir of knowledge for you to use for 4th quarter 2017!
2nd simple strategy for 4th quarter success sellers is to check your inventory!
Check Your Inventory!
If you have not done a hands on inventory of all your stock in the past few months, now is the time to do it!
An accurate count of inventory now will save you from out of stock headaches in November and December. While indexing your inventory start thinking what promotions will work best. Using the 1st strategy of taking notes, record what items will group together well for eBay Collections, Etsy treasuries. Think about what products you want to feature on your Facebook business page, Twitter, Pinterest and Instagram during the Holidays!
The next simple step for selling success is check ALL your shipping supplies!
Check Your Shipping Supplies
Look at what your sales volume was last year. Note your current sales. Calculate the difference.
Examine how fast you go through mailers, boxes and tape now.
Looking at the increase in sales you experience typically for the Holidays you’ll have a good idea of how much and what shipping supplies you need on hand now. Order your supplies now.
The free USPS Priority envelopes, boxes and labels often take 2 and 3 times longer to arrive in November and December. Now is the time to stock up. If you use polymailers, padded envelopes, packing peanuts and tape consider the family owned company Bubblefast. They offer a wide variety of shipping supplies and with the coupon esnbes you’ll save 10% on your entire order!
Sellers, take in depth notes all through the Holiday season, check and log all your inventory and stock up on all your Holiday shipping supplies. These are crucial steps for selling success.
Take the time to do these easy and simple steps NOW.
Laying a firm foundation with these basic steps for you business moves you forward towards your BEST 4th quarter of sales EVER!
Do you know what the #1 way to score Back To School sales on eBay is?
The answer is to PLAN!
Effective planning and then executing your sales plan is crucial for success!
Back To School is a multi billion dollar sales season!
Back To School Is A Multi Billion Dollar Sales Season!
Sellers the time to get ready is NOW.
Are you thinking that Back To School is just about paper and pens?
Don’t fall into that trap and lose the opportunity to merchandise your items to eager shoppers!
Perhaps you’re thinking that Back To School shopping doesn’t start until August. Back To School advertisements are on the airwaves now. The shopping has begun! Keep in mind that schools across the United States begin at many different times.
Don’t lose sales by starting your merchandising too late.
Don’t Lose Back To School Sales By Starting Too Late!
Back To School retail is products for students from Pre K- College. That covers a lot of ground. Sellers don’t forget teachers are shopping too. Savvy Back To School retailers are advertising clothing, electronics, dorm room supplies and more starting now.
You can compete with the big boys if you start organizing your inventory this month. I’ve spent weeks researching what customers want to buy during the Back To School shopping period.
With your curated items, create Back To School eBay Collections. Using tips from my blog post How eBay Collections Can Help Your Sales To Surge create tightly niched eBay Back To School Collections. Start sharing your niched eBay Collections on social media to generate traffic to your items. Your niched Collections can also be found by eBay search and featured on eBay to shoppers!
Next week I’ll give you more power tips to get you Back To School Items searched and SOLD!
eBay sellers do you know there is a secret weapon that can increase your sales?
This weapon is so secret many eBay sellers don’t even know that they have it!
Can you guess what it is?
It’s building HTML links to similar products or eBay store category.
You’re thinking “You want me to add HTML?” .I’ll explain.
Not All HTML Is Bad
With sellers streamlining their listings to be optimized for mobile, HTML has gotten a bad rap in recent years.
HTML is necessary to tag text and elements in your listing to be read on the world wide web. What you don’t want is EXCESSIVE HTML that bogs down your listing. Excessive HTML can make listings load slowing on mobile devices. A brief to the point listing loads fast and engages shoppers, which can translate to better sales!
In the past many sellers have build HTML links to their ENTIRE store to place at the bottom of their description.
The idea was that this eBay HTML store link helped to direct shoppers to browse the seller’s store. With experimenting I have found rather than include a link to my entire store I get better results with an HTML link to the specific eBay store category that the listing relates to.
An HTML Link To A Store Category Can Bring Sales!
For instance if you sell men’s shirts, you can build a link to men’s shirts, or men’s clothing . If your clothes are broken down by size you could build a link to other clothing in that size. The point is to pick an eBay store category directly related to the item the customer lands on. Also keep in mind when you’re selling a plate in a specific pattern. Why not include a link to the bowls in the same pattern at the bottom of your listing? An HTML link adds a mere 2-3 lines of HTML to your listing. To compare, most scrolling galleries add 12-20 lines of text!
Good HTML store links encourage your shopper to further browse and shop with YOU.
Your shopper may decide they don’t want the green shirt in their size you sell, but thanks to your HTML link they find a red shirt in their size you stock and BUY it!
Well chosen HTML links can keep shoppers in YOUR store shopping rather than hopping back to eBay search and OTHER sellers items! eBay‘s policy on building links changes June 1, 2017. The video below is complaint with this new policy as outlined HERE by eBay.
I walk you step by step through the process of building and placing an HTML link on your eBay listing in this short informative video.
eBay has chosen to advertise on Facebook for a long time.
eBay is looking at using Facebook Messenger’s capabilities with end of auction notifications to eBay shoppers to increase traffic and revenue on eBay‘s site.
Hal Lawton the Sr VP of eBay North America spoke to these facts in a blog post he did recently for Channel Advisor.
It means that eBay has done extensive research into where to find and engage with eBay shoppers. eBay finds its consumers on Facebook. If eBay with it’s astute and thorough research has chosen Facebook to reach shoppers, why not learn from eBay‘s example?
eBay Shoppers Are On Facebook!
Just as your product listing is your foundation for reaching shoppers on eBay‘s site, so your Facebook Business page is your keystone for finding and engaging with your shoppers on Facebook.
There are several crucial areas in the Facebook Business page About section that many sellers skimp on or skip altogether.
The about section of your Facebook Business page includes entry areas that you can use creatively. It’s wise to include brand names and type of products that you offer for sale. As a seller you want to maximize these areas with great keyword choices to help Facebook search and internet search engine find you!
With my free power tips you can get to work NOW on having a great Facebook Business page. A professional looking and sounding Facebook Business page is a tremendous tool for sellers. With my FREE Sales Power Tips For Your Facebook Business Page you are on your way to more sales. A super Facebook Business page can bring YOU more shoppers for all your products on eBay!
Learn from eBay. Use the power of Facebook like a Pro!
Join our Premier eBay Tips to get the next practical tip for building a successful eBay business.
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