by Kathy Terrill | Jun 8, 2016 | eCommerce News, eCommerce Selling Tips, Selling on eBay, Social Media Tips
Sellers, Father’s Day will be here in less than 2 weeks!
There is still plenty of time to target eager gift shoppers so that they make their purchases with YOU!
Here are 4 simple steps that can work to increase your Father’s Day sales everywhere you sell!
This information is great for sellers on eBay. Etsy, Amazon and your own website.
1-CUSTOMERS WANT THEIR PACKAGES FAST!
Excellent sellers always ship quickly.
To score extra sales for Father’s Day offer your customers the choice of paid shipping upgrades.
If you normally ship 1st class, offer your people the opportunity that for a nominal fee they can upgrade their purchase to Priority or Express mail. Shoppers like choices. Offering consumers paid shipping upgrades is a win-win!
2- GET THE WORD OUT!
Get The Word Out!
You have products for sale. You need customers to buy them. Social media is a great way to help shoppers find you!
Posting regularly on your Facebook Business page, Twitter, Instagram and Pinterest is crucial to help shoppers discover your items.
To attract Father’s Day shoppers be accurate with great keywords. Great keywords enable consumers to find you on the sites you sell and using Google search. Be sure and mix great social content in with your product posts.
Grab my awesome free Sales Power Tips For Your Facebook Business Page for information you won’t want to miss to attract shoppers!
3- CUSTOMER SERVICE, CUSTOMER SERVICE, CUSTOMER SERVICE!
Customer service is always crucial for a successful business on eBay. Etsy, Amazon and your own website.
Smaller sellers can grab extra sales close to holidays by being very responsive to customer questions.
Super speed and professionalism in answering queries on size, fabric content and the myriad of things a shopper can ask, may get the smaller seller the sale over the large retailer. Large retailers often have auto responders and or delays in communication that can lose them business.The smaller seller that answers promptly gives the shopper what they need and gains the sale!
4- RUN A SALE!
Run A Sale!
Shoppers love to save money! Stand out in the crowd by running an attractive Father’s Day sale whether you sell with an eBay store, and Etsy shop or your own website.
A discount of at least 10% grabs the eyes of busy shoppers!
Be sure and promote your Father’s Day sale on social media. My free Sales Power Tips For Your Facebook Business Page gives you the edge!
Grab Father’s Day sales now and in the coming week with fast shipping, great social media content, a quick response time on customer questions and running an eye grabbing sale!
Isn’t it nice to be busy shipping?
4 Simple Steps To Score Last Minute Father’s Day Sales!
by Kathy Terrill | Jun 3, 2016 | eCommerce News, eCommerce Selling Tips, Selling on eBay, Social Media Tips
eBay has chosen to advertise on Facebook for a long time.
eBay is looking at using Facebook Messenger’s capabilities with end of auction notifications to eBay shoppers to increase traffic and revenue on eBay‘s site.
Hal Lawton the Sr VP of eBay North America spoke to these facts in a blog post he did recently for Channel Advisor.
What does this mean to the average eBay seller?
It means that eBay has done extensive research into where to find and engage with eBay shoppers. eBay finds its consumers on Facebook. If eBay with it’s astute and thorough research has chosen Facebook to reach shoppers, why not learn from eBay‘s example?
eBay Shoppers Are On Facebook!
Just as your product listing is your foundation for reaching shoppers on eBay‘s site, so your Facebook Business page is your keystone for finding and engaging with your shoppers on Facebook.
There are several crucial areas in the Facebook Business page About section that many sellers skimp on or skip altogether.
The about section of your Facebook Business page includes entry areas that you can use creatively. It’s wise to include brand names and type of products that you offer for sale. As a seller you want to maximize these areas with great keyword choices to help Facebook search and internet search engine find you!
Don’t Skimp On Your Facebook Business Page!
Click HERE for my FREE Sales Power Tips For Your Facebook Business Page . These Sales Power Tips as a very special gift to you my seller friends.
With my free power tips you can get to work NOW on having a great Facebook Business page. A professional looking and sounding Facebook Business page is a tremendous tool for sellers. With my FREE Sales Power Tips For Your Facebook Business Page you are on your way to more sales. A super Facebook Business page can bring YOU more shoppers for all your products on eBay!
Learn from eBay. Use the power of Facebook like a Pro!
by Kathy Terrill | Apr 6, 2016 | eCommerce News, Selling on eBay
eBay’s Spring Seller Update is out with plenty of good news for sellers!
eBay begins it’s Spring Seller Update with the importance of optimization for mobile shoppers!
eBay stresses the importance of mobile shoppers on the eBay platform. Throughout the Spring Seller Update eBay lets sellers know what eBay is doing to attract mobile customers and keep them coming back and shopping more and more!
Optimize For Mobile Shoppers!
To help mobile shoppers buy with ease eBay will display 800 characters of a seller’s listing when the seller keeps their listing descriptions to 800 characters or less. Currently eBay uses an algorithm to pull 250 characters from seller’s description. With this newest update sellers have the opportunity for more of their listing’s description to show! Keeping an eye on your character count and keep your listings to under 800 characters! I explain the importance of this and how this helps sellers in my FREE Spring Seller Update Tips sheet. Click HERE for yours.
There are important changes for Jewelry Sellers!
eBay is making major changes in the jewelry category to benefit sellers and make it easier for buyers to understand what they are purchasing!
Good News For Jewelry Sellers!
There is an expansion of metals and stones that can be listed in the jewelry category.
Important changes are in effect for fine metals and how they are to be listed. There are updated item specifics for jewelry sellers to use in their listings. If you sell items with “enhanced” diamonds it must be noted in the item’s title, item specifics and description. If a natural gemstone is “treated” it must be duly noted in the title, item specifics and description! Click HERE for all the complete jewelry policy.
Product Reviews bring shoppers to eBay!
Shoppers Love Product Reviews!
eBay shoppers love and look for product reviews. When your buyer leaves a review, your seller name appears with the review! Sellers can also review products that they sell! Click HERE for my tips how to use the Spring Seller Update to benefit your eBay listings.
Seller Hub will be available to all US sellers Summer of 2016!
eBay’s advanced selling dashboard Seller Hub is currently in Beta. US sellers can look forward to Seller Hub rolling out to all sellers for their eBay business this summer!
Changes to fees and listings for eBay Stores!
Fees for all levels of eBay stores increase May 1, 2016. The fees increases range from $5 a month for Basic store subscriptions to $170.965 and $199.95 for the top level Anchor Stores. All store levels get an increase in store allotment listings and auction listings. All store levels get quarterly coupons for eBay branded shipping supplies. The top level Anchor Store subscribers get an 800 number with access by phone with the high level customer service agents. For the full dollar breakdown read my Spring Seller Update Free Tip Sheet.
Sellers can look forward the opportunity to have more of their description show easily to mobile shoppers, Product Reviews to bring more consumers to eBay, increased store fees come with an increased number of listings, great updates to the jewelry category, Seller Hub rolling out for all US sellers and more category changes coming soon.
All the Spring Seller Updates have 1 thing in common. The Spring Update continues to make eBay a vibrant shopping place that is attractive and easy to use whether you’re on a computer or mobile device, but particularly easy for the ever increasing number of mobile shoppers!
eBay Spring Seller release says sellers be ready for more and more mobile shoppers and here are tools to help you!
by Kathy Terrill | Jan 11, 2016 | eCommerce Selling Tips, Selling on eBay, Social Media Tips
One of the biggest mistakes you can make starting your online business is to not buy your eBay store or Etsy shop dot-com name!
1-You don’t want someone else owning your store name!
After you’ve worked long and hard developing a brand and presence on social media using Facebook, Twitter, Pinterest and Instagram and on eBay and Etsy you don’t want someone else to own your name!
You don’t want someone else to own your name!
2-Owning your dot-com is also a great way to help Search Engines Find you!
Google, Yahoo and Bing search find your online products! Once you purchase your name you can use it to direct online traffic to your eBay or Etsy store!
3- You’ll find that owning the dot-com to your online business is very handy!
You can easily use it on social media and on your business cards! Rather than you having the long, long http address from your Etsy or eBay http address, now you are able to print www.mystore.com on your business cards and on your social media posts! With a short easy to remember dotcom address it’s far easier for you to give out your name to shoppers. It also speaks to your professionalism as a seller. You can tell customers and vendors, find me at www.mystore.com!
You can put your dot.com on your business cards!
4- It’s Easy To Purchase Your Name!
Go to sites like Go Daddy or Host Gator and buy your name. You don’t need the large assortment of add ons they will offer. Google for coupons as there are usually many for both sites.
5- What To Do With Your Dot-Com Once You Buy It!
Once you have purchased your name go to your domain dashboard and look for the link to refer traffic from your purchased address.
You will copy and paste your eBay or Etsy store address and confirm.
Give it a few minutes to process. Then enjoy Googling your store name and watch the internet search engines find your eBay or Etsy shop and store!
6- What A Deal!
For under $20 you have given Google, Yahoo and Bing a boost to find you and your online sales items. You have also made it easier for yourself to promote your online products on social media and to present yourself professionally on a business card!
Good job!
