#1 Way To Score Back To School Sales On eBay!

#1 Way To Score Back To School Sales On eBay!

Do you know what the #1 way to score Back To School sales on eBay is?

The answer is to PLAN!

Effective planning and then executing your sales plan is crucial for success!

Back To School is a multi billion dollar sales season!

Back To School Is A Multi Billion Dollar Sales Season!

Back To School Is A Multi Billion Dollar Sales Season!

Sellers the time to get ready is NOW.

Are you thinking that Back To School is just about paper and pens?

Don’t fall into that trap and lose the opportunity to merchandise your items to eager shoppers!

Perhaps you’re thinking that Back To School shopping doesn’t start until August. Back To School advertisements are on the airwaves now. The shopping has begun!  Keep in mind that schools across the United States begin at many different times.

Don’t lose sales by starting your merchandising too late.

Don't Look Back To School School By Starting Too Late!

Don’t Lose Back To School Sales By Starting Too Late!

Back To School retail is products for students from Pre K- College. That covers a lot of ground. Sellers don’t forget teachers are shopping too. Savvy Back To School retailers are advertising clothing, electronics, dorm room supplies and more starting now.

You can compete with the big boys if you start organizing your inventory this month. I’ve spent weeks researching what customers want to buy during the Back To School shopping period.

I complied The Ultimate Guide To Back To School Products for you. It’s loaded with over 80 products that Back To School shoppers buy.

Click HERE to get your guide for FREE.

The Ultimate Guide To Back To School Products!

The Ultimate Guide To Back To School Products!

With The Ultimate Guide To Back To School Products in hand, take time to go through your eBay inventory. Select items to feature for Back To School.

With your curated items, create Back To School eBay Collections. Using tips from my blog post How eBay Collections Can Help Your Sales To Surge create tightly niched eBay Back To School Collections. Start sharing your niched  eBay Collections on social media to generate traffic to your items. Your niched Collections can also be found by eBay search and featured on eBay to shoppers!

Next week I’ll give you more power tips to get you Back To School Items searched and SOLD!

Step #1 is grab my FREE The Ultimate Guide To Back To School Products and start sorting your products!”

Don’t YOU miss out on this multi billion dollar retail season!

 

5 Minutes To Increased Sales on eBay And Etsy!

5 Minutes To Increased Sales on eBay And Etsy!

Sellers will come to me looking to increase their sales on eBay, Etsy and their own website. They will ask me for help.

I will ask the seller, “What are your goals?”

What Are Your Goals?

What Are Your Goals?

They will answer me “To sell more.” I will work with them to help them to be specific. Are they looking to increase their sales by 10, 20, 30% or more?

How do you achieve this goal of increased sales?

You can set aside 5 minutes a day to put your sales plan into place! That’s right just 5 minutes. To increase sales on eBay, Etsy or your own website, do you need to increase inventory, speed up the listing process, promote on social media and or hire help?

Once you have a goal, then work backwards to see what steps you need to put into place to achieve it.

You are sabotaging your success if you don’t have a clear plan.

Don't Sabotage Yourself!

Don’t Sabotage Yourself!

So back to a seller’s plan of increased sales.  A rule of thumb to increase sales by 20%, one would have to increase one’s inventory by 20%.

So I then ask the seller, “Do you have the cash reserve to purchase more inventory?”

If the answer is yes, we proceed. If it’s no, then we come up with ideas to raise cash. I work with the seller to increase their sales and cash flow. For some sellers it may be wisdom to take a loan.

Once the inventory cash is set aside, then it’s time to decide whether to acquire inventory locally through retail arbitrage, thrift shops and yard sales. Sellers can also chose to locate and develop relationships with drop shippers and wholesalers.

Exploring inventory sources can be done in 5 minute time chunks while you run your business.

Once the inventory is located and paid for, the next step begins.

Where are you going to store the inventory?

Where Do You Store The Inventory?

Where Do You Store The Inventory?

Do you need to reorganize your inventory storage area?

To prep your inventory area do you need family and or outside help? Should a storage facility be used to store inventory? Think it through considering the time and money involved.

While obtaining inventory and deciding the best way to store it, it can be smart to start a social media campaign on Twitter, Facebook, Pinterest and Instagram letting your followers know the goodies you have arriving soon! You can feature pictures of you preparing the inventory area to interest your followers in what is coming!

Your new eBay and Etsy inventory arrives.

Your Inventory Arrives!

Your Inventory Arrives!

You sort and store it. Log your inventory noting where everything is placed, so that you can easily lay your hands on your items when it sells.

Now the photographing and listing begins, anticipating your eBay and Etsy sales!

Successful sales growth on eBay and Etsy starts with a plan. Chose the percentage you want your business to increase. Calculate the necessary funds to successfully execute your plan. Investigate and choose the necessary inventory sources.  Start a social media plan including your followers in the soon to arrive new stock. Sort and store inventory as it arrives. List inventory and continue interacting with your followers, sharing your new inventory with them. You can plan and execute in small 5 minute chunks of time.  Don’t sabotage your plan with non action.

Keep tabs on results with sales and promotions, adjusting tactics to successfully sell your inventory.

With a well laid plan, and then necessary adjustments, you’ll enjoy nurturing healthy and steady growth for your eBay and Etsy business.

Then, onward the next step of your plan!

5 Minutes To Increased Sales on <a href=

5  Minutes To Increased Sales On eBay & Etsy!

Your Secret Weapon To Ignite  Your eBay Sales!

Your Secret Weapon To Ignite Your eBay Sales!

eBay sellers do you know there is a secret weapon that can increase your sales?

This weapon is so secret many eBay sellers don’t even know that they have it!

Can you guess what it is?

It’s building HTML links to similar products or eBay store category.

You’re thinking “You want me to add HTML?” .I’ll explain.

Not All HTML Is Bad

Not All HTML Is Bad

With sellers streamlining their listings to be optimized for mobile, HTML has gotten a bad rap in recent years.

HTML is necessary to tag text and elements in your listing to be read on the world wide web. What you don’t want is EXCESSIVE HTML that bogs down your listing. Excessive HTML can make listings load slowing on mobile devices. A brief to the point listing loads fast and engages shoppers, which can translate to better sales!

In the past many sellers have build HTML links to their ENTIRE store to place at the bottom of their description.

The idea was that this eBay  HTML store link helped to direct shoppers to browse the seller’s store. With experimenting I have found rather than include a link to my entire store I get better results with an HTML link to the specific eBay store category that the listing relates to.

An HTML Link To A Store Category Can Bring Sales!

An HTML Link To A Store Category Can Bring Sales!

For instance if you sell men’s shirts, you can build a link to men’s shirts, or men’s clothing . If your clothes are broken down by size you could build a link to other clothing in that size. The point is to pick an eBay store category directly related to the item the customer lands on. Also keep in mind when  you’re selling a plate in a specific pattern. Why not include a link to the bowls in the same pattern at the bottom of your listing? An HTML link adds a mere 2-3 lines of HTML to your listing. To compare, most scrolling galleries add 12-20 lines of text!

Good HTML store links encourage your shopper to further browse and shop with YOU.

Your shopper may decide they don’t want the green shirt in their size you sell, but thanks to your HTML link they find a red shirt in their size you stock and BUY it!

Well chosen HTML links can keep shoppers in YOUR store shopping rather than hopping back to eBay search and OTHER sellers items! eBay‘s policy on building links changes June 1, 2017. The video below is complaint with this new policy as outlined HERE by eBay.

I walk you step by step through the process of building and placing an HTML link on your eBay listing in this short informative video.

Test and see what works for you!

Here’s to a summer sizzling with sales!

4 Simple Steps To Score Father’s Day Sales Now!

4 Simple Steps To Score Father’s Day Sales Now!

Sellers, Father’s Day will be here in less than 2 weeks!

There is still plenty of time to target eager gift shoppers so that they make their purchases with YOU!

Here are 4 simple steps that can work to increase your Father’s Day sales everywhere you sell!

This information is great for sellers on eBay. Etsy, Amazon and your own website.

1-CUSTOMERS WANT THEIR PACKAGES FAST!
Shipping Upgrades Score Sales!

Excellent sellers always ship quickly.

To score extra sales for Father’s Day offer your customers the choice of paid shipping upgrades.

If you normally ship 1st class, offer your people the opportunity that for a nominal fee they can upgrade their purchase to Priority or Express mail. Shoppers like choices. Offering consumers paid shipping upgrades is a win-win!

2- GET THE WORD OUT!

Get The Word Out!

Get The Word Out!

You have products for sale. You need customers to buy them. Social media is a great way to help shoppers find you!

Posting regularly on your Facebook Business page, Twitter, Instagram and Pinterest is crucial to help shoppers discover your items.

To attract Father’s Day shoppers be accurate with great keywords. Great keywords enable consumers to find you on the sites you sell and using Google search. Be sure and mix great social content in with your product posts.

Grab my awesome free Sales Power Tips For Your Facebook Business Page for information you won’t want to miss to attract shoppers!

3- CUSTOMER SERVICE, CUSTOMER SERVICE, CUSTOMER SERVICE!

Customer service is always crucial for a successful business on eBay. Etsy, Amazon and your own website.

Smaller sellers can grab extra sales close to holidays by being very responsive to customer questions.

Super speed and professionalism in answering queries on size, fabric content and the myriad of things a shopper can ask, may get the smaller seller the sale over the large retailer. Large retailers often have auto responders and or delays in communication that can lose them business.The smaller seller that answers promptly gives the shopper what they need and gains the sale!

4- RUN A SALE!

Run A Sale!

Run A Sale!

Shoppers love to save money!  Stand out in the crowd by running an attractive Father’s Day sale whether you sell with an eBay store, and Etsy shop or your own website.

A discount of at least 10% grabs the eyes of  busy shoppers!

Be sure and promote your Father’s Day sale on social media. My free Sales Power Tips For Your Facebook Business Page gives you the edge!

Grab Father’s Day sales now and in the coming week with fast shipping, great social media content, a quick response time on  customer questions and running an eye grabbing sale!

Isn’t it nice to be busy shipping?

4 Simple Steps To Score Last Minute Father's Day Sales!

4 Simple Steps To Score Last Minute Father’s Day Sales!

Do Your Facebook Business Page Like A Pro!

Do Your Facebook Business Page Like A Pro!

eBay has chosen to advertise on Facebook for a long time.

eBay is looking at using Facebook Messenger’s capabilities with end of auction notifications to eBay shoppers to increase traffic and revenue on eBay‘s site.

Hal Lawton the Sr VP of eBay North America spoke to these facts in a blog post he did recently for Channel Advisor.

What does this mean to the average eBay seller?

It means that eBay has done extensive research into where to find and engage with eBay shoppers. eBay finds its consumers on Facebook. If eBay with it’s astute and thorough research has chosen Facebook to reach shoppers, why not learn from eBay‘s example?

eBay Shoppers Are On Facebook!

eBay Shoppers Are On Facebook!

Just as your product listing is your foundation for reaching shoppers on eBay‘s site, so your Facebook Business page is your keystone for finding and engaging with your shoppers on Facebook.

There are several crucial areas in the Facebook Business page About section that many sellers skimp on or skip altogether.

The about section of your Facebook Business page includes entry areas that you can use creatively. It’s wise to include brand names and type of products that you offer for sale. As a seller you want to maximize these areas with great keyword choices to help Facebook search and internet search engine find you!

Don't Skimp On Your Facebook Business Page!

Don’t Skimp On Your Facebook Business Page!

Click HERE for my FREE Sales Power Tips For Your Facebook Business Page . These Sales Power Tips as a very special gift to you my seller friends.

With my free power tips you can get to work NOW on having a great Facebook Business page. A professional looking and sounding Facebook Business page is a tremendous tool for sellers. With my FREE Sales Power Tips For Your Facebook Business Page  you are on your way to more sales. A super Facebook Business page can bring YOU more shoppers for all your products on eBay!

Learn from eBay. Use the power of Facebook like a Pro!

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