Google search gives preference to it’s own products in Google search.
I’m not making that statement, rather Gary Vaynerchuk is in his widely successful book on social media Jab, Jab, Jab Right Hook.
So, as an ebay seller looking always to increase my sales and how well my items show on Google search, what do I do with this information?
Google owns YouTube and Google owns Google Plus. As an ebay or etsy or eCommerce seller I ask you, are you on Google Plus?
What information is in your Google Plus profile? Did you know in the about section of your Google Plus profile in addition to your social media information of your business twitter, Facebook, Pinterest, Instagram accounts etc, that you can also add custom links?
Did you know in that custom link area you can add ebay collections, ebay promotions, ebay guides, etsy treasuries and blog posts to name a few ideas that come to my mind?! Here’s how to do that.
I know, I know you’re thinking it’s Valentine’s Day in a few weeks and your inventory has nothing to offer gift shoppers!
You don’t sell candy, flowers, lingerie or smartphones and tablets. You sell clothes, books, automotive accessories, collectibles and/or media let’s say.
What is a savvy entrepreneur to do?
Rather than writing off the holiday ( no, no no Nanette!) a smart seller pulls out the list of their inventory and starts thinking to themself, “how can I re-purpose my items for Valentine’s Day shoppers?”
Do you sell collectibles?
If you do great! Now smart entrepreneur, which ones can be showcased for Valentines Day as collectible gifts? I feel a great Pinterest board coming on!
Do you sell clothing? Come on, who doesn’t want a great jacket, sweater or skirt for Valentine’s Day?
Are you an automotive accessories vendor? Terrific, now look at your inventory and ask yourself , “what would make that Mercedes Benz owner smile?”
Shoppers look for great and unique gifts to give their sweethearts on Valentine’s Day, so it’s time to step up and help them find what you’re offering.
Themed Pinterest boards are a great way to invite customers to browse and buy with you. If you sell on ebay using the free marketing tool of ebay collections is another awesome way to help your items get seen and sold!
So select your inventory for gift shopping customers and enjoy pinning them on Pinterest onto tightly niched boards and creating inviting collection on ebay!
Valentine’s Day is not all about chocolate!
Well, maybe some chocolate and a thoughtful gift to go with it!
The perfect Valentine’s Day gift is lurking in your inventory!
I did some hashtag browsing this morning December 31 New Year’s Eve on twitter and found so far the most used hashtags for this year’s New Year’s Eve are. 1- #Midnight 2 -#NYE 2015
Look at your inventory and see what products would be perfect to tweet about today.
Do you have products related to parties, celebrations and New Year’s Resolutions? If so now is a great time to feature them!
New Year’s Eve is also a great time to chat with your followers using #Midnight and #NYE2015. Do they have plans? Are they staying home? Are they going out on the town?
You can also look back on 2014 and tweet favorite moments and your favorite tweets and encourage followers to share theirs!
You can even run a contest today with your followers for them to share and or vote on your best tweet of 2014!
The end of the year is always a great time to say thank you and let your followers know they are appreciated!
If you find other great #NYE hashtags on twitter today please feel free to post them below in comments!
Thank you all enjoy your #midnight and Happy #NYE2015!
I just found the 2 best hashtags for online entrepreneurs to use for New Years Eve 2015!
It’s seven days til Thanksgiving and that means, drum roll please it’s eight days to Black Friday!
Your Holiday products are on your stores shelves and they are listed on your website and ecommerce selling platforms.
Do you have a social media planner ready to go to promote your products and help your customers find you?
The Holidays are here! Can shoppers easily find your products on the internet?
If you don’t, now is the time to grab pen and paper or your favorite online app for notes and count ahead.
Seven days from now is Thanksgiving, seven days from tomorrow November 21 is black Friday and seven days from Monday November 24th will be Cyber Monday December 1, 2014.
If you are on an auction platform like ebay you can use these dates to plan auctions or short term fixed price listings to attract customers.
On all selling platforms Amazon, etsy, ebay and your own website you’ll want to leverage and plan your social media posts so that customers can readily find your products from the thousands if not hundreds of thousands waving at this year’s Holiday online shoppers.
Make a list of your Holiday items and decide when and how and where each item will be promoted.
Make your list now of your items and which Social Media Platforms You Plan To Use!
What’s best for that item your selling and it’s customer demographic?
Will you be posting on Pinterest, Twitter, Facebook, Google Plus and or Instagram?
You can create a schedule on an excel spreadsheet or do what i do and set one up using Google Calendar which is free! With Google Calendar you can even pick colors for the different Social Media Posts!
Regardless of whether you’re using excel, or Google Calendar or another planner now is the time to think through your promotions for the fast approaching Holiday Black Friday Weekend!
Savvy entrepreneurs are always looking for great information on social media!
Sellers want to know which platform is best for them!
Do I use Facebook, Twitter, Pinterest, Google Plus or Instagram?
You may be using lots of Social Media but you find as a seller your competition’s Facebook Business page has thousands of likes and customer engagement and yours has woefully little!
What’s an ecommerce seller to do?
Get information from someone who is in the trenches with you!
You want to hear from a successful ecommerce seller who helps other sellers consistently increase their sales and effectiveness of their social media!
John Lawson is a multi million dollar seller online. He was featured by American Express in their Amex Open Forum For Business. MSN Money named him one of “America’s Best Home-Based Businesses. He’s been featured by Fox News, PC Magazine, The Wall St Journal and The Washington Post and more.
But wait there’s more!
John is the Chief Consultant at ColderICE Media and he is the Coach and Trainer of ICE eCommerce Bootcamps.
To hear John as a key note speaker at an e commerce event can cost cost you hundreds and hundreds of dollars and thousands of people have done that and felt is was money well spent.
Do you want the deal of the century?
For a short time the download to the Kindle Version of John’s top selling book Kick Ass Social Commerce for E-Preneurs is $1.99
Yes you heard me you can download Kick Ass Social Commerce for E-Preneurs Media for $1.99 to your Kindle app!
People will ask me “Kathy how do I get great content for Pinterest, Facebook, Twitter, Google Plus, Instagram and the myriad of social media platforms out there?
One way that I find effective is what I call “cross posting” and this is how I do it.
You have a product that you’ve pinned to Pinterest. I’m using my Tony The Tiger Coffee Mug as an example. Tony The Tiger Mug On Pinterest
I then write a post on Facebook about this mug. I simply tweaked the copy already on the Pinterest Pin description and posted it on my ebay store Facebook page with a link to the pin.
By pinning my Tony The Tiger Mug on my Facebook Business Page with fun content about Tony and Kellogg’s I’m creating engaging content and letting my Facebook followers know about my Pinterest presence and the colorful mug at the same time.
Pinterest Pins are useful in this same manner on Twitter and Google Plus. I could easily post a picture of the pin to my Instagram account.
So, by “cross pinning” I’m creating great content simply and easily and using it effectively on many social media platforms and as a bonus I’m encouraging followers on one venue to join me on another in a very social and pleasant manner!
So the question remains, Do you remember Tony The Tiger?
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