by Kathy Terrill | Jan 29, 2015 | eCommerce Selling Tips, Selling on eBay, Social Media Tips
I know, I know you’re thinking it’s Valentine’s Day in a few weeks and your inventory has nothing to offer gift shoppers!
You don’t sell candy, flowers, lingerie or smartphones and tablets. You sell clothes, books, automotive accessories, collectibles and/or media let’s say.
What is a savvy entrepreneur to do?
Rather than writing off the holiday ( no, no no Nanette!) a smart seller pulls out the list of their inventory and starts thinking to themself, “how can I re-purpose my items for Valentine’s Day shoppers?”
Do you sell collectibles?
If you do great! Now smart entrepreneur, which ones can be showcased for Valentines Day as collectible gifts? I feel a great Pinterest board coming on!
Do you sell clothing? Come on, who doesn’t want a great jacket, sweater or skirt for Valentine’s Day?
Are you an automotive accessories vendor? Terrific, now look at your inventory and ask yourself , “what would make that Mercedes Benz owner smile?”
Shoppers look for great and unique gifts to give their sweethearts on Valentine’s Day, so it’s time to step up and help them find what you’re offering.
Themed Pinterest boards are a great way to invite customers to browse and buy with you. If you sell on ebay using the free marketing tool of ebay collections is another awesome way to help your items get seen and sold!
So select your inventory for gift shopping customers and enjoy pinning them on Pinterest onto tightly niched boards and creating inviting collection on ebay!
Valentine’s Day is not all about chocolate!
Well, maybe some chocolate and a thoughtful gift to go with it!
The perfect Valentine’s Day gift is lurking in your inventory!
by Kathy Terrill | Dec 27, 2014 | eCommerce Selling Tips, Selling on eBay
Christmas is over.
Look at your business’s profit and loss.
Look at your inventory on hand.How did you as an entrepreneurial business do so far this year?
Did you do better or worse than last year? Are you on target for 4th quarter sales?
If you’re on target or way up congratulations!
If you’re down, don’t despair there’s time left to turn your 4th quarter results around.
I live in NYC which is one of the biggest retail cities in the world. Do you know what most of not all businesses are doing now? Yes, they are running sales.
Already I’ve gotten countless emails offering me deep discounts from eCommerce sites and large brick and mortar retailers.
Do you want to increase your profits and move inventory?
Do what the big brick and mortar and eCommerce sites are doing now and run a sale! Discount as deeply as you can and promote your sale on your social media sites.
After Christmas customers are looking for deals. Give them what they want and you will reap sales and profits now.
Now is the time to get busy, please your shoppers and you and your business will reap the benefit in one word, PROFIT!
What are you waiting for?!
Even if you’re 4th quarter sales are down, you can turn your business around!
by Kathy Terrill | Nov 20, 2014 | eCommerce Selling Tips, Selling on eBay, Social Media Tips
It’s seven days til Thanksgiving and that means, drum roll please it’s eight days to Black Friday!
Your Holiday products are on your stores shelves and they are listed on your website and ecommerce selling platforms.
Do you have a social media planner ready to go to promote your products and help your customers find you?
The Holidays are here! Can shoppers easily find your products on the internet?
If you don’t, now is the time to grab pen and paper or your favorite online app for notes and count ahead.
Seven days from now is Thanksgiving, seven days from tomorrow November 21 is black Friday and seven days from Monday November 24th will be Cyber Monday December 1, 2014.
If you are on an auction platform like ebay you can use these dates to plan auctions or short term fixed price listings to attract customers.
On all selling platforms Amazon, etsy, ebay and your own website you’ll want to leverage and plan your social media posts so that customers can readily find your products from the thousands if not hundreds of thousands waving at this year’s Holiday online shoppers.
Make a list of your Holiday items and decide when and how and where each item will be promoted.
Make your list now of your items and which Social Media Platforms You Plan To Use!
What’s best for that item your selling and it’s customer demographic?
Will you be posting on Pinterest, Twitter, Facebook, Google Plus and or Instagram?
You can create a schedule on an excel spreadsheet or do what i do and set one up using Google Calendar which is free! With Google Calendar you can even pick colors for the different Social Media Posts!
Regardless of whether you’re using excel, or Google Calendar or another planner now is the time to think through your promotions for the fast approaching Holiday Black Friday Weekend!
Here’s a link to an ebay radio show segment I did with these and more great fast and free tips to help make this your best Holiday Selling Season ever!
Get planning now and 2014 can be your best Holiday Selling Season ever!
Guest expert on ebay radio discussing Black Friday is just 10 days away! 11/2014
by Kathy Terrill | Oct 29, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay
According to a recent blog post from Socially Stacked over 40% of shoppers will begin their Holiday Shopping in November!
So, as a savvy entrepreneur and business owner the question is how do you get these shoppers to spend their money with you?!
The answer is offer shopping discounts!
Look at your inventory and institute discounts if customers buy more than a certain dollar amount so they have a reason to spend their money with you and not your competitor!
If you have an ebay store there is an awesome free tool available to you that will put discounts in place for you called Promotions Manager. With this tool you can offer dollars off, a discount and or buy 2 get 1 free order size discounts. You set the criteria for the discount and the inventory that is available for your customer to purchase to gain the savings. The seller controls the details of the offer. You can offer a variety of discounts to your shoppers within different categories in your ebay store and or you can do an offer for your entire store like buy more $200 merchandise ( and include all your inventory) for 10-20% off, $20 off etc.
Here is short video I did on how to easily set up a great sales discount on ebay using Promotions Manager.
So, since 40% of shoppers will start spending their money next month it’s time to get ready with great discounts to bring these customers your way so that your 4th Quarter is your best ever!
by Kathy Terrill | Oct 22, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay, Social Media Tips
Social Media posts on Facebook, Twitter, Pinterest, Google Plus and Instagram for you as an entrepreneur and seller are yes about your business and products but do keep in mind social media postings are social!
They are a great opportunity for you to share content that is engaging, informative and depending on what you offer your customers fun!
Fun?!
Yes fun!
Have fun with your content, it will show!
Find great recipes, fashion trends, tips on using your product lines, seasonal tie ins ( have you posted anything about Fall, Fall leaves, home decor, home maintenance, baking, cooking,Halloween, Halloween parties, Halloween costumes, Fall hay rides, pumpkins, picking the perfect pumpkin and or pumpkin carving) yet?
Why not enjoy the Fall with your followers!
You’ll both have a better time and you will build your customer base and followers!
So think Fall and have fun!
by Kathy Terrill | Oct 9, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay
Many non professional sellers sell personal possessions and unused gifts online on the internet in the month of October to raise cash for their family’s Holiday and Christmas spending.
If you as a professional online entrepreneurial seller need a good source of low cost inventory October is a great month for you to shop on ebay, Amazon, etsy, Bonanza and Addoway to buy goods selling below their Holiday re-sell value.
This is an online version of the practice of inventory sourcing called Retail Arbitrage.
What is your area of expertise?
Do you know what sneakers, DVDs, women’s clothes, men’s clothes, children’s toys etc sell for?
Keep an eye on the various internet sales sites for when inventory is priced low and buy stock for your business to sell during the peak shopping season of Thanksgiving to New Year’s!
Remember the adage, “Buy low, sell, high”?
Well now is the time to be buying low online to sell high later!
It’s time to get shopping!
