Online sellers will say to me, “Kathy, How do I increase my sales?”. My answer is simple, “Visit Macys!” “Visit Macy’s?!, Kathy I don’t want to go shopping I want to increase my online sales!”
Well, online seller I tell you why you should want to visit Macy’s regularly and any brick and mortar near you that sells your product lines.
Visiting retail stores is an amazing opportunity for you to learn merchandising and taking note of what inventory is hot and what is not.
Did you know that according to the US Census of 2014 over 93% of total retail sales are in brick and mortar stores! That means less than 10% of retail is online!
Less than 10% of retail sales are on the internet!
With these government statistics in mind an online seller has a gold mine of information inside any and all retail stores! If brick and mortar had over 93% of retail sales it’s time to learn from them and get their customers to shop with you online!
Questions to ask yourself when you enter a store is what merchandise greets you? Is a season featured or is it a sale?
What merchandise, seasons. colors are being offered?
If it’s a sale what kind of inventory is being featured?
What colors do you see and what kind of display fixtures? Do you have anything similar? How can you translate what you see in inventory, season , a sale event to your online store with design colors, store categories and banners?
How can you translate what you see in retail stores to your online presence to score sales and happy repeat buyers?
Look at what shoppers are buying and listen to what they are talking about to know what is hot and what is not.
Grab your tip sheet I’m offering at the end of this post to help you with these questions and more!
This valuable checklist is from a presentation I did recently in Las Vegas for hundreds of online sellers at the ebay radio party and conference.
The title of what I shared was “Are you Macy’s or Bergdorf’s, what you can learn from brick and mortar retail!” With this sales tips checklist you can learn and grow your online business from every retail store you walk into where it’s a department store or car dealership!
The question remains, are you Macy’s or Bergdorf’s? Grab your free retail sales secrets tip sheet now!
Father’s Day is fast approaching for eCommerce sellers so now is the time to be featuring your Father’s Day products for shoppers! Father’s Day Is More Than Ties! “Kathy,” you say to me “I don’t sell Father’s Day products!” I say, “it’s time to expand your horizons and what you consider a Father’s Day item!”
Father’s Day is more than ties and pipes! It’s men’s clothes of all kinds, sports gear, collectibles, games, home decor as Dad needs more great items for his man cave! Don’t forget electronics, car and boat accessories and the list of great Father’s Day gifts goes on and on!!
Sort through your inventory and think how/what can be gifted to a man for Father’s Day?
Consider what in your inventory would make a great gift for Dad!
If you have’t done it set up a Father’s Day category in your webstore with a matching Pinterest board full of great merchandise for your customers to discover! Father’s Day Pinterst Boards Engage Shoppers!
Analyse your available inventory, set up a Father’s Day web store category, match the category on Pinterest and welcome shoppers!
Now what was that about that you had no Father’s Day inventory?! Time to get busy!
Entrepreneurial sellers are always looking for great ways to create content that engages their followers on Facebook!
Did you know that your Facebook business page has a tool that you can use to create a post that grabs your followers attention in minutes?! Have you used your Facebook Milestone feature?
Did you know in under 10 minutes you can create a milestone to share on Facebook?!
Think of all the news you can share! You can let your Facebook followers know about a record day of sales, a feedback milestone, new arrivals and more!
to design an catching graphic to announce your milestone quickly and colorfully! Most of Canvas design elements are free and or very low cost!
The use of Facebook Milestones is FREE on your business page. That being said you may want to take advantage of a Facebook ad campaign and for as little as $5 boost your milestone post to bring you new followers and shoppers! Click for easy set up of a Facebook Ad Campaign!
I’ve done a You Tube for you on how to create a Facebook Milestone for your Facebook Business page and the video is under 4 minutes!
First with Memorial Day weekend approaching in the USA, thank you to all who have served to protect and defend our nation and it’s precious freedoms.
Memorial Day Weekend we thank all who are serving and have served to protect the USA!
Memorial Day weekend this year in the USA is May 23-25, and most ebay sellers during a normal weekend of sales end their auctions on a Sunday for bigger profits.
When is the best time to end an ebay auction on a Holiday Weekend?
However during a holiday weekend, though I would not advise you not have any Sunday auctions I would encourage the savvy ebay entrepreneur to end some auctions Monday, Tuesday and Wednesday which is May 25-27.
The reason to add Monday, Tuesday and Wednesday is many Americans jump online and shop upon returning from the Holiday weekend, thus making the weekdays better for ending ebay auctions and maximizing the profits for the ebay seller!
In this You Tube video in under 2 minutes I give you selling strategies to maximize your ebay auction profits!
So successful ebay seller, schedule your auctions for bigger profits and enjoy Memorial Weekend, being grateful for the sacrifice of our nation’s military protecting our nation and the precious freedoms we hold dear!
Mother’s Day was yesterday, and as a savvy online seller you might be thinking it’s time to focus on Memorial Day and Father’s Day!
And the answer is yes BUT!
The But is many Moms got gifts of cash and or gifts cards, so now guess what Moms are enjoying doing today and all this week?!
Guess what Moms are enjoying doing today!
You guessed right smart seller, they are shopping!
So whether you’re an ebay or etsy seller or have your own website keep those Mother’s Day items of fashion. collectibles and more readily available and front and center for Moms selecting some treats for themselves this week!
Here’s a youtube video I did to encourage you this week selling to Moms!
In less than 1 minute you’ll have to maximize your profits this week!
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