Customers are people that matter.

Customers are people that matter.

I was in a favorite local restaurant with my husband this past week. I watched the owner move about greeting people.
He stopped by numerous tables checking on how they liked their food and making pleasant conversation.
He did not sell anything.
He smile, he chatted and brought water to one table rather than calling a bus boy.
He was actively engaged and caring with each individual. It was genuine.
This small restaurant in the brutally competitive marketplace that New York City is has been in business for over 35 years.
Want to guess why?
Yes they have a good location, food and service but I’ve seen dozens of similar restaurants come and go over the years.
This restaurant succeeds where have many have failed because of one very important word – care. This restaurant’s  center is care for it’s customers. It starts with the owner.
Care does matters. Care shows in how you list your products, ship and all communications with your shoppers.

Want repeat customers? Care.

Showing care is as simple as a glass of water in a restaurant.

Showing care is as simple as a glass of water in a restaurant.

 

Think  and Plan for Christmas now

Think and Plan for Christmas now

Now is the time to be planning for your Christmas Holiday selling season.

Now is the time to be thinking what products you will sell for Christmas and the Holiday selling season.

Contact your manufacturers now. Look online and locally for products now.
Look at last years sales and reviews what sold and when.
Place your orders now.
Christmas in July has become a large pre-season sales opportunity for retailers. To take advantage of profits during summer Holiday sales your products need to be in hand now.
It’s not too late to be ready for Christmas in July if you act today.

Spring is the time to think Christmas selling

Spring is the time to think Christmas selling

 

2014 Graduation time increases your sales now

2014 Graduation time increases your sales now

It’s time to look at your product inventory.
What do you have that is great for graduation gifts?
Create a store category on your eCommerce site  for your great graduation gifts.
Create a Graduation themed Pinterest board
Promote your grad gifts on Twitter mixing them in with tips and facts on graduations.
You can also feature grad theme posts on your Facebook business page.
While posting make sure you mix in lots of great social content. Post tips on what to wear at graduation, graduation party tips, graduation travel tips etc..
It’s time to think grads.
What items do you find good for grads? What promotions work for you? We’d love to hear your great ideas.

Graduation time means sales for your ecommerce and brick and mortar business.

Graduation time means sales for your ecommerce and brick and mortar business.

 

Want more customers?

Want more customers?

Want more customers?
Listen.Yup listen.
What’s your area of sales? Let’s say pet products.
Go on twitter and Pinterest and in search pets, names of breeds etc..
Then engage.
On Pinterest leave friendly comments. Like Pins.

On Twitter search by hashtags & engage in a similar way being brief using a few words. Retweet. Be nice. Be friendly.
What you’ll find is people will follow you. They will respond to your comments by favoriting them etc..
It’s about creating relationship  and community.

They’ll see you sell products and if they’re interested they’ll come take a look at your products. Nothing wrong with your mentioning them while you’re also busy liking their posts & retweeting their comments.

Be friendly. Have fun. You will gain far better results than sell sell sell. You’ll also have more fun. Fun is contagious. Hard sell is not.

Friendly engagement is attractive to people.

Friendly engagement is attractive to people.

 

Free Way to Increase Your Sales

Free Way to Increase Your Sales

Want to know a fast and easy way to increase your sales?Are you ready?
Answer any and all customer questions within an hour (or faster) of receiving them.If you are a one man or a one woman operation this will mean carrying your smart phone or some such device with you.
If its a technical question you cannot answer on the run take the time to send a friendly reply letting your shopper know you have their question and let them know when to expect the information they want.
Customers want service and fast service. Answering questions quickly & politely lets your customer know they are valued and you are listening to them and ready to help them.

Your quick attention to  your shopper’s   question will help you get the sale over the larger slower ecommerce site.
Everyone loves to receive good service.

Fast and Easy Way To Increase Sales

Fast and Easy Way To Increase Sales

 

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