I was in a favorite local restaurant with my husband this past week. I watched the owner move about greeting people.
He stopped by numerous tables checking on how they liked their food and making pleasant conversation.
He did not sell anything.
He smile, he chatted and brought water to one table rather than calling a bus boy.
He was actively engaged and caring with each individual. It was genuine.
This small restaurant in the brutally competitive marketplace that New York City is has been in business for over 35 years.
Want to guess why?
Yes they have a good location, food and service but I’ve seen dozens of similar restaurants come and go over the years.
This restaurant succeeds where have many have failed because of one very important word – care. This restaurant’s center is care for it’s customers. It starts with the owner.
Care does matters. Care shows in how you list your products, ship and all communications with your shoppers.
Want repeat customers? Care.