by Kathy Terrill | May 29, 2014 | eCommerce News, eCommerce Selling Tips
Want an easy way to learn about your customers?
Ready?
Pinterest.
What?
Yes Pinterest and I’ll tell you how.
Go to your followers. Look at 3-4 of your followers a day and pick followers that are not your personal friends.
What do THEY like?
What are they pinning?
Clothes?
What kinds? Food? What kind?
Recipes?
Crafts?
Cars?
Take notes. Do you see any similarities from follower to follower? Take Notes. PIN THOSE ITEMS. That’s what your followers like and will most likely like and repin. This practice also gives you ideas for products to source for your ecommerce and brick and mortar business.
Checking your followers Pinterst board is an effective way to learn about your customer base there’s only one problem and that’s getting off Pinterest as it’s so much fun!
Yes there is a fact, easy and free way to know your customers likes.
by Kathy Terrill | May 25, 2014 | eCommerce News, eCommerce Selling Tips
It’s summer in the USA.
In addition to our work hours summer bursts with weddings, Family BBQs, outdoor entertaining and travel.
Time is precious.
You want to make eCommerce shopping with you easy. Be certain that your listings and website look great on mobile devices.
In the summer more than ever your customers are buying using their smartphones and tablets.
Check your pictures for their clarity. Do they pop on mobile?
Are your listings looking great on smart phones & tablets?
Check your titles for great keywords to help your customers find you on the web.
Check your descriptions for simplicity and thoroughness.
How is your font size on mobile? Size 14 is best. If its larger than 14 it increases scrolling time and smaller is hard to read.
Is your text left aligned for ease of mobile reading and scrolling.
You will lose sales if your listings are not easy and clear to view on mobile.
Be ready for summer now and welcome your summer customers!
by Kathy Terrill | May 14, 2014 | eCommerce Selling Tips, Selling on eBay
I was in a favorite local restaurant with my husband this past week. I watched the owner move about greeting people.
He stopped by numerous tables checking on how they liked their food and making pleasant conversation.
He did not sell anything.
He smile, he chatted and brought water to one table rather than calling a bus boy.
He was actively engaged and caring with each individual. It was genuine.
This small restaurant in the brutally competitive marketplace that New York City is has been in business for over 35 years.
Want to guess why?
Yes they have a good location, food and service but I’ve seen dozens of similar restaurants come and go over the years.
This restaurant succeeds where have many have failed because of one very important word – care. This restaurant’s center is care for it’s customers. It starts with the owner.
Care does matters. Care shows in how you list your products, ship and all communications with your shoppers.
Want repeat customers? Care.
Showing care is as simple as a glass of water in a restaurant.
by Kathy Terrill | May 8, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay
Now is the time to be planning for your Christmas Holiday selling season.
Now is the time to be thinking what products you will sell for Christmas and the Holiday selling season.
Contact your manufacturers now. Look online and locally for products now.
Look at last years sales and reviews what sold and when.
Place your orders now.
Christmas in July has become a large pre-season sales opportunity for retailers. To take advantage of profits during summer Holiday sales your products need to be in hand now.
It’s not too late to be ready for Christmas in July if you act today.
Spring is the time to think Christmas selling
by Kathy Terrill | May 1, 2014 | eCommerce Selling Tips, Social Media Tips
It’s time to look at your product inventory.
What do you have that is great for graduation gifts?
Create a store category on your eCommerce site for your great graduation gifts.
Create a Graduation themed Pinterest board
Promote your grad gifts on Twitter mixing them in with tips and facts on graduations.
You can also feature grad theme posts on your Facebook business page.
While posting make sure you mix in lots of great social content. Post tips on what to wear at graduation, graduation party tips, graduation travel tips etc..
It’s time to think grads.
What items do you find good for grads? What promotions work for you? We’d love to hear your great ideas.
Graduation time means sales for your ecommerce and brick and mortar business.
