by Kathy Terrill | Jun 14, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay, Social Media Tips
Pinterest is an effective social marketing and branding tool for any size business( small, medium and large) on Social Media whether your a brick and mortar store, internet or both.
Let’s say you have a Father’s Day Board on Pinterest.
What do you do once the Holiday is over? Do you leave the Board up or delete it?
Rather than lose the followers to that board you can rename the board to something appropriate. So if it’s been let’s say a Mother’s Day Board you could relabel it “What to get that woman in your life” or “Perfect gifts for Her”. You get the idea?
You don’t want to relabel something that has nothing to do with what you were pinning as people followed that board for that content.
One thing to keep in mind anytime you change the name of a Pinterest Board you are changing the URL. If you have put the board somewhere else in the social media world or if you have embedded it as a widget on a page renaming the Pinterest Board will kill the link. In that case you’d want to not change the name.
So in 5 seconds(or less) you can rename your board and keep your followers. It’s a win win solution.
Next year when that Holiday rolls around just relabel your board again and you’re good to go.
Time to get busy pinning!
The Holiday is over what do I do with my Holiday Pinterest Board?
by Kathy Terrill | May 29, 2014 | eCommerce News, eCommerce Selling Tips
Want an easy way to learn about your customers?
Ready?
Pinterest.
What?
Yes Pinterest and I’ll tell you how.
Go to your followers. Look at 3-4 of your followers a day and pick followers that are not your personal friends.
What do THEY like?
What are they pinning?
Clothes?
What kinds? Food? What kind?
Recipes?
Crafts?
Cars?
Take notes. Do you see any similarities from follower to follower? Take Notes. PIN THOSE ITEMS. That’s what your followers like and will most likely like and repin. This practice also gives you ideas for products to source for your ecommerce and brick and mortar business.
Checking your followers Pinterst board is an effective way to learn about your customer base there’s only one problem and that’s getting off Pinterest as it’s so much fun!
Yes there is a fact, easy and free way to know your customers likes.
by Kathy Terrill | May 25, 2014 | eCommerce News, eCommerce Selling Tips
It’s summer in the USA.
In addition to our work hours summer bursts with weddings, Family BBQs, outdoor entertaining and travel.
Time is precious.
You want to make eCommerce shopping with you easy. Be certain that your listings and website look great on mobile devices.
In the summer more than ever your customers are buying using their smartphones and tablets.
Check your pictures for their clarity. Do they pop on mobile?
Are your listings looking great on smart phones & tablets?
Check your titles for great keywords to help your customers find you on the web.
Check your descriptions for simplicity and thoroughness.
How is your font size on mobile? Size 14 is best. If its larger than 14 it increases scrolling time and smaller is hard to read.
Is your text left aligned for ease of mobile reading and scrolling.
You will lose sales if your listings are not easy and clear to view on mobile.
Be ready for summer now and welcome your summer customers!
by Kathy Terrill | May 14, 2014 | eCommerce Selling Tips, Selling on eBay
I was in a favorite local restaurant with my husband this past week. I watched the owner move about greeting people.
He stopped by numerous tables checking on how they liked their food and making pleasant conversation.
He did not sell anything.
He smile, he chatted and brought water to one table rather than calling a bus boy.
He was actively engaged and caring with each individual. It was genuine.
This small restaurant in the brutally competitive marketplace that New York City is has been in business for over 35 years.
Want to guess why?
Yes they have a good location, food and service but I’ve seen dozens of similar restaurants come and go over the years.
This restaurant succeeds where have many have failed because of one very important word – care. This restaurant’s center is care for it’s customers. It starts with the owner.
Care does matters. Care shows in how you list your products, ship and all communications with your shoppers.
Want repeat customers? Care.
Showing care is as simple as a glass of water in a restaurant.
by Kathy Terrill | May 8, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay
Now is the time to be planning for your Christmas Holiday selling season.
Now is the time to be thinking what products you will sell for Christmas and the Holiday selling season.
Contact your manufacturers now. Look online and locally for products now.
Look at last years sales and reviews what sold and when.
Place your orders now.
Christmas in July has become a large pre-season sales opportunity for retailers. To take advantage of profits during summer Holiday sales your products need to be in hand now.
It’s not too late to be ready for Christmas in July if you act today.
Spring is the time to think Christmas selling
