The Truth About Holiday Sales!

by Kathy Terrill | Sep 14, 2016 | eCommerce News, eCommerce Selling Tips, Facebook Business Page Tips, Selling on eBay

It’s less than 105 days until Christmas sellers! Halloween is a little over a month away. Students and teachers are back in school. With school back in session, Mom and Dad are taking the time now to do some shopping for themselves.

What does this mean for online sellers?

With all these Holidays approaching and parents enjoying buying for themselves, online sellers should be VERY busy packing and shipping sales!

Are you?

If you are, terrific, carry on. Be sure to keep your eye on Halloween fast approaching and Christmas. If you haven’t mapped out a Holiday strategy it’s not too late. Read my recent blog post Quickly & Easily Get Ready For The Best 4th Quarter Ever! and take the time now to get your business set up for continued success.

If your sales are slow, now is the time to stop and take stock of the situation.

Are Your Sales Slow?

The truth about Holiday Sales is that if you are not setting yourself up NOW for success, you are going to have a tough time in the coming months,

It’s smart to take a long hard look at your inventory NOW.  A little research will give you the understanding you need to see why your products aren’t selling at the rate you anticipated.

If you sell on eBay, use eBay‘s advanced search and the professional research tool Terapeak. Check the current and past prices for your inventory. Using Terapeak you can see the prices for the past year. Prices fluctuate. To get your items sold it helps to know those price fluctuations,  including what sells when and for how much. It can be a matter of a small change in price to get your products moving. When checking prices be sure and also Google your products. Shoppers compare prices on several sites, you need to do the same.

Once you have your items prices properly the next step is to get them in front of your shoppers. It’s crucial to write optimized listings when selling to get found by search engines.

Are Your Listings Optimized?

There have been huge changes to eBay search in the past few years.

As an eBay seller if you are using the same style listing that worked for you three years ago, there is a very good chance that you’re using outdated practices. Those practices can cripple you in eBay and Google search, and that impacts your sales.

The order of your keywords is crucial to search on and off eBay. My YouTube video shows you how to write a killer title in under 3 minutes!

With a great title in place, the next area that can cause your sales to lag is your pictures.

Do your pictures pop?

Are they clear and crisp? Taking a few extra minutes with your pictures can reap big rewards in sales. Most items photograph well with a white background. I’ve done a video to show you a simple and inexpensive way to get plain backgrounds for your pictures.

http://https://www.youtube.com/watch?v=LKkAtrG4n6M

After eBay‘s OPEN event the summer of 2016 and the eBay Fall Seller Update of 2016 there are new suggestions for item specifics and descriptions.

eBay is making huge strides in using structured data to engage shoppers.

To get a good sell through rate ( how fast your item sells) and price, a successful seller needs to keep abreast of all the current best particles on eBay.

Digesting all the changes and best practices on eBay can be a daunting task.

I’ve done the research for you! I went through all the seminars from eBay OPEN  2016. I had long conversations with eBay staff  involved in all areas of eBay listings. I then spent hours analyzing eBay‘s Fall Seller Update. I’ve distilled all this information into my hit guide The Secret To eBay Search.

Don’t you love saving time? I do! Time is my most precious commodity as an entrepreneur.

My guide The Secret To eBay Search saves you time AND helps you get MORE sales!

I’ve taken all the guesswork out of your eBay listing process. I walk you line by line through your listing in The Secret To eBay Search. I explain each current eBay practice. In addition, I explain how and what Google is looking for in your listing.

Arming yourself with accurate information in The Secret To eBay Search. Know what works NOW in eBay listings. Get the power you need now to get your sales moving.

The truth about Holiday Sales is that optimized eBay listings are crucial for sales success NOW and in the coming busy months!

Using the tools in The Secret To eBay Search, take time now to super charge your eBay listings!

Killer eBay listings put YOU on the path to a rocking Holiday sales season 2016!