#1 Reason For Business Failure! Don’t Make This Mistake!

#1 Reason For Business Failure! Don’t Make This Mistake!

Online sellers from eBay, Etsy, Craig’s List selling and Amazon come to me sadly saying “Kathy, if I only knew…”.  Yes, if they only knew!

When you first dip your toe in the water of online eCommerce often sellers are making money as a hobby. They are selling personal items from their home and/or a few things they pick up locally at thrift stores and yard sales.
yard sales

A seller will chose to grow their business or not.

If you chose to grow your online selling business entrepreneur make sure you don’t make this serious mistake!

Don’t neglect to plan!

Do you use Google Maps on your phone when you travel?! I do. I type in my destination and my current location and bam in a matter of seconds my phone is guiding me in the right direction.

Google Maps cannot help me if I don’t give it my current location and where I want to go.

When you haphazardly source and sell, for the most part you will get haphazard results. 

Professionals in all businesses plan.

map

Write in a journal, loose leaf binder, post its, Evernote, what and wherever it works for you but write it down. Look at your gross sales numbers for this time last year. What is your goal this month? 20% increase? 30%? You want to set a goal that challenges you and that is attainable. To say you want to double your sales, sounds great  but unless you have massive amounts of new inventory coming it’s unlikely to happen. Why set yourself up to fail entrepreneur?

Pick a goal that is a stretch, but attainable!

Inventory bundles are an awesome misunderstood and under utilized tool by sellers on all platforms! That includes those of you who sell on Amazon, eBay and Etsy! 

Products bundles are a low cost way for sellers on any online platform to grow their business! They have the BONUS effect of increasing your products search results which can also help INCREASE your sales. Bundles are a win-win to grow your sales profits!

My hit class Secret Spice For Online Sales  gives you over 50 ideas for product bundles to sell as you grow you online business!

 My hit online selling class help you grow your business!

My hit online selling class help you grow your business!

Success Takes Planning!

Planning your business growth is exciting. Sit down and grab your pen and paper or favorite app. Start thinking through what and how you want to grow this year! Then get busy taking the next right step entrepreneur!

Don’t Just Dream!

The business that you want to have may start in your dreams, but it comes to fruition through your planning and hard work! I can’t wait to hear about your business growth this year. Take some time now to plan and you are on your way to your best selling year yet!

 

Don’t make this mistake in your eBay or Etsy Business!

Don’t make this mistake in your eBay or Etsy Business!

One of the biggest mistakes you can make starting your online business is to not buy your eBay store or Etsy shop dot-com name! 

1-You don’t want someone else owning your store name!

After you’ve worked long and hard developing a brand and presence on social media using Facebook, Twitter, Pinterest and Instagram and on eBay and Etsy you don’t want someone else to own your name!

 

You don;t want someone else to own your name!

You don’t want someone else to own your name!

2-Owning your dot-com is also a great way to help Search Engines Find you!

Google, Yahoo and Bing search find your online products! Once you purchase your name you can use it to direct online traffic to your eBay or Etsy store! 

3- You’ll find that owning the dot-com to your online business is very handy!

You can easily use it on social media and on your business cards! Rather than you having the long, long http address from your Etsy or eBay http address, now you are able to print www.mystore.com on your business cards and on your social media posts! With a short easy to remember dotcom address it’s far easier for you to give out your name to shoppers. It also speaks to your professionalism as a seller. You can tell customers and vendors, find me at www.mystore.com!

You can put your dot.com on your business cards!

You can put your dot.com on your business cards!

4- It’s Easy To Purchase Your Name!

Go to sites like Go Daddy or Host Gator and buy your name. You don’t need the large assortment of add ons they will offer. Google for coupons as there are usually many for both sites.

5- What To Do With Your Dot-Com Once You Buy It!

Once you have purchased your name go to your domain dashboard and look for the link to refer traffic from your purchased address.

You will copy and paste your eBay or Etsy store address and confirm.
Give it a few minutes to process. Then enjoy Googling your store name and watch the internet search engines find your eBay or Etsy shop and store!

6- What A Deal!

For under $20 you have given Google, Yahoo and Bing a boost to find you and your online sales items. You have also made it easier for yourself to promote your online products on social media and to present yourself professionally on a business card!

Good job!

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