by Kathy Terrill | Sep 28, 2016 | eCommerce Tips
Online sellers are turning to me asking for my hot tips for 2016 Holiday sales success! Sellers want to know what are my insider tips to really sky rocket their sales on eBay, Etsy and Amazon! I give them my super duper insider tip. Want to know what it is?
Keep the customer first.
Some will respond to me, “Kathy that’s too simple.” “OK” I say, “Take a few minutes and think.”
When you pick inventory to sell, what are your major concerns? You consider cost and if the item will sell.
The bottom line for sellers is, you don’t make money if customers don’t buy what you’re offering.
Do Your Products Sell?
Discovering and then selling what shoppers want, that is keeping customers first.
When you list your product online on eBay, Etsy, Amazon and your own website, you take clear pictures to showcase your inventory. Your item’s title and description is crafted using carefully selected words ( keywords) that shoppers would use when searching for your product online.
You offer a generous and hassle free return policy to gain and maintain customer confidence in you and your products.
All of that is keeping your customer first. You are crafting a listing and business policies that keeps your shopper’s needs up front and center. The customer is first.
Once your item is sold, you carefully package the item with the intent of protecting your customer’s purchase so that it arrives safely.
The purchased item is then sent off quickly to satisfy the eager customer.
Doing all this, you are keeping the customer first. Should there be questions or concerns at anytime of the purchase or afterwards you quickly and politely respond.
It’s All About The Customer!
From start to finish it’s ALL ABOUT THE CUSTOMER.
With all the sourcing, listing and packing of product in addition to posting on social media, the primary focus of one’s business can get lost. The fundamental truth for any successful business is that it’s ALL about the customers.
Selling customers what they want, and wowing them with your care and speed of delivery gets you repeat business and profits.
So the number one key to Holiday selling success for 2016 ( and any year) is, all during the frenzy of the Holiday selling season, keep asking yourself one question.
“Am I taking care of my customers?”
by Kathy Terrill | Jan 29, 2015 | eCommerce Selling Tips, Selling on eBay, Social Media Tips
I know, I know you’re thinking it’s Valentine’s Day in a few weeks and your inventory has nothing to offer gift shoppers!
You don’t sell candy, flowers, lingerie or smartphones and tablets. You sell clothes, books, automotive accessories, collectibles and/or media let’s say.
What is a savvy entrepreneur to do?
Rather than writing off the holiday ( no, no no Nanette!) a smart seller pulls out the list of their inventory and starts thinking to themself, “how can I re-purpose my items for Valentine’s Day shoppers?”
Do you sell collectibles?
If you do great! Now smart entrepreneur, which ones can be showcased for Valentines Day as collectible gifts? I feel a great Pinterest board coming on!
Do you sell clothing? Come on, who doesn’t want a great jacket, sweater or skirt for Valentine’s Day?
Are you an automotive accessories vendor? Terrific, now look at your inventory and ask yourself , “what would make that Mercedes Benz owner smile?”
Shoppers look for great and unique gifts to give their sweethearts on Valentine’s Day, so it’s time to step up and help them find what you’re offering.
Themed Pinterest boards are a great way to invite customers to browse and buy with you. If you sell on ebay using the free marketing tool of ebay collections is another awesome way to help your items get seen and sold!
So select your inventory for gift shopping customers and enjoy pinning them on Pinterest onto tightly niched boards and creating inviting collection on ebay!
Valentine’s Day is not all about chocolate!
Well, maybe some chocolate and a thoughtful gift to go with it!
The perfect Valentine’s Day gift is lurking in your inventory!
by Kathy Terrill | Dec 31, 2014 | eCommerce News, Social Media Tips
I did some hashtag browsing this morning December 31 New Year’s Eve on twitter and found so far the most used hashtags for this year’s New Year’s Eve are.
1- #Midnight
2 -#NYE 2015
Look at your inventory and see what products would be perfect to tweet about today.
Do you have products related to parties, celebrations and New Year’s Resolutions? If so now is a great time to feature them!
New Year’s Eve is also a great time to chat with your followers using #Midnight and #NYE2015. Do they have plans? Are they staying home? Are they going out on the town?
You can also look back on 2014 and tweet favorite moments and your favorite tweets and encourage followers to share theirs!
You can even run a contest today with your followers for them to share and or vote on your best tweet of 2014!
The end of the year is always a great time to say thank you and let your followers know they are appreciated!
If you find other great #NYE hashtags on twitter today please feel free to post them below in comments!
Thank you all enjoy your #midnight and Happy #NYE2015!
I just found the 2 best hashtags for online entrepreneurs to use for New Years Eve 2015!
by Kathy Terrill | Dec 27, 2014 | eCommerce Selling Tips, Selling on eBay
Christmas is over.
Look at your business’s profit and loss.
Look at your inventory on hand.How did you as an entrepreneurial business do so far this year?
Did you do better or worse than last year? Are you on target for 4th quarter sales?
If you’re on target or way up congratulations!
If you’re down, don’t despair there’s time left to turn your 4th quarter results around.
I live in NYC which is one of the biggest retail cities in the world. Do you know what most of not all businesses are doing now? Yes, they are running sales.
Already I’ve gotten countless emails offering me deep discounts from eCommerce sites and large brick and mortar retailers.
Do you want to increase your profits and move inventory?
Do what the big brick and mortar and eCommerce sites are doing now and run a sale! Discount as deeply as you can and promote your sale on your social media sites.
After Christmas customers are looking for deals. Give them what they want and you will reap sales and profits now.
Now is the time to get busy, please your shoppers and you and your business will reap the benefit in one word, PROFIT!
What are you waiting for?!
Even if you’re 4th quarter sales are down, you can turn your business around!
by Kathy Terrill | Nov 20, 2014 | eCommerce Selling Tips, Selling on eBay, Social Media Tips
It’s seven days til Thanksgiving and that means, drum roll please it’s eight days to Black Friday!
Your Holiday products are on your stores shelves and they are listed on your website and ecommerce selling platforms.
Do you have a social media planner ready to go to promote your products and help your customers find you?
The Holidays are here! Can shoppers easily find your products on the internet?
If you don’t, now is the time to grab pen and paper or your favorite online app for notes and count ahead.
Seven days from now is Thanksgiving, seven days from tomorrow November 21 is black Friday and seven days from Monday November 24th will be Cyber Monday December 1, 2014.
If you are on an auction platform like ebay you can use these dates to plan auctions or short term fixed price listings to attract customers.
On all selling platforms Amazon, etsy, ebay and your own website you’ll want to leverage and plan your social media posts so that customers can readily find your products from the thousands if not hundreds of thousands waving at this year’s Holiday online shoppers.
Make a list of your Holiday items and decide when and how and where each item will be promoted.
Make your list now of your items and which Social Media Platforms You Plan To Use!
What’s best for that item your selling and it’s customer demographic?
Will you be posting on Pinterest, Twitter, Facebook, Google Plus and or Instagram?
You can create a schedule on an excel spreadsheet or do what i do and set one up using Google Calendar which is free! With Google Calendar you can even pick colors for the different Social Media Posts!
Regardless of whether you’re using excel, or Google Calendar or another planner now is the time to think through your promotions for the fast approaching Holiday Black Friday Weekend!
Here’s a link to an ebay radio show segment I did with these and more great fast and free tips to help make this your best Holiday Selling Season ever!
Get planning now and 2014 can be your best Holiday Selling Season ever!
Guest expert on ebay radio discussing Black Friday is just 10 days away! 11/2014
