eBay sellers come to me and ask “Kathy, what is the short cut to killer sales on eBay?” My answer is, “find what eBay customers want and then list it in a manner that eBay and internet search will find it.”
Running a profitable business on eBay starts with finding and selling the right items.
Selling in demand items is not enough in the competitive world of eCommerce. You also have to list your products in a manner that eBay and internet search will index and showcase your items.
The short cut to killer sales on eBay has two parts. Part one is find and source products consumers want. Part two is list the products, using strategies so that eBay search and internet search will find your products. If your items are not found and placed well in eBay and internet search, you can experience slow or no sales. No seller wants that!
How do you find in demand products?
I do research four ways. The first way is , I listen to my friends on the internet. What are they talking about? What clothing styles, electronics, home decor items etc do they say are great and that they will be purchasing. The second way I research is, when I’m in retail store, I watch what people put in their shopping carts. The third way is, I search eBay by types of merchandise and or keywords. Using eBay’s Advanced Search function I can search 60 days or less of sold data. The fourth way I search for in demand products is, I check products on Terapeak. Terapeak is a professional research tool with three years of eBay sold data. Using Terapeak Product Research 2.0, I look at items I am thinking of buying to sell on eBay. Does it sell year round, or only certain times of year? Knowing how fast products sell let me understand how long I’ll be holding the inventory before it sells. Keeping an eye on cash flow is crucial for a profitable online business.
With Terapeak I can also research hot products to know what is selling on eBay now. Collectibles typically sell slower than other merchandise. Doing professional research with Terapeak going back up to three years educates me to how long I’ll be holding products. An unsold item is cash tied up. To stay cash flow positive it’s wise to include fast selling merchandise.
By researching these ways I find merchandise to sell.
I then source it. Inventory can be bought at thrift and consignment stores, yard sales, retail stores, online sites and through wholesalers. With my merchandise in hand, I now look to list it so I get the best search results possible on eBay and the worldwide web.
Your title is crucial to getting your eBay listing sold.
Your title and your pictures are the two things shoppers see first. They are particularly important to mobile shoppers. When writing a killer title, you can use eBay search to help you. Start typing in the words that describe your product. Look at your item and think, if I was looking to buy this, what terms would I use in search? During the eBay OPEN 2017 presentation on The Perfect Listing, eBay staff spoke to title length. They said that often longer listings that use 75 characters or more of the 80 characters eBay gives sellers for their title, fare better in eBay search.
My YouTube on writing great eBay titles shows you how to write effective eBay titles using eBay search.
With your title in place use four or more clear crisp pictures with a white background.
eBay has stated in various webinars that listings with four or more pictures will often do better in search than listings with only one or two pictures. In addition, at eBay OPEN 2017 eBay executives and staff spoke to image recognition search on and coming to eBay. Image recognition search makes clear crisp pictures a must to get good search results on eBay and the internet Click HERE for effective tips for pictures for your eBay listing.
The short cut to more sales on eBay?
Research what shoppers want to buy. Spot trends by listening to friends and being alert when you shop in brick and mortar retail stores. Use a professional tool like Terapeak to gain a clear picture of how fast inventory sells. If you try to sell products not in demand it will be very hard to get them sold. A few minutes spent researching saves you money and frustration as seller. When you list, let eBay search help you create keyword rich titles. Write titles that are 75 or more characters. Use 4 or more clear pictures on your eBay listing.
To maximize every nook and cranny of your eBay listing to stand out in search and get sold, use all the insider information I share with you in my hit guide The Secret To eBay Search For Sellers.
With research and optimized listings, you’re set to have your sales skyrocket on eBay!