Yes, there is amazing Pinterest power for eBay sellers.
Pinterest power is a must use tool for eBay sellers!
Let’s start from the beginning. If you’re like many eBay sellers, when you think of promoting your items and store via social media, you probably think of Facebook. But you really should think of Pinterest, too. Why? Because Pinterest power is pure gold for eBay sellers.
Pinterest users utilize Pinterest like a search engine to discover, browse, and shop for coveted items.
More than 200 billion pins have been saved on Pinterest.
Pinterest’s user base grew by 26% last year, to 335 million users worldwide.
43% of U.S. internet users have a Pinterest account.
Pinterest is now the third largest social networking site in the U.S.
It is right behind Facebook and Instagram. High-income households are nearly twice as likely as low-income households to use Pinterest. There are more than 200 billion searches on Pinterest each month.
Those are some pretty impressive numbers! But what’s most relevant to you as an eBay seller is that nearly half of all Pinterest users (48%) are there to shop. Sharing content, networking, and news all rank as lower priorities. By contrast, shopping is only the 7th most popular activity on Facebook (14%) or Instagram (10%).
So how do you create pins that harness Pinterest power?
The secret to getting repins & sales from Pinterest!
What is the secret to Pinterest pins get clicked and shopped? First of all, make sure you have a Pinterest business account. They’re free, and they come with terrific analytics.
Second, make sure your picture really pops. According to HootSuite, 85% of Pinterest users put visuals first when shopping. Look at the photos in your eBay listing. Which stands out the most to you? Use that one!
Third, think like a buyer. Why would someone purchase your item? What reasons might they have for wanting it? Then write your description accordingly. Remember, Pinterest is all about discovery.
Fourth, be sure to include a link to your item’s listing on eBay. Consider using an EPN (eBay Partner Network) link, so that you can potentially earn a free final value fee or even a commission from eBay. For the full scoop on how using EPN links can pay off for you,download a copy of my EPN Guide for eBay sellers.
Fifth and finally, find out from a leading Pinterest expert what works best. Top Pinterest marketer Meagan Williamson, not only manages various brand accounts, she’s also someone to whom Pinterest turns for feedback when they’re working on a new product or functionality.
Free Pinterest workshop series – The PIn Potential Summit!
It is a power-packed event that’s absolutely free to attendees. Scheduled for August 18-20, 2020, this virtual conference will feature 35 top-notch speakers, including Pinterest team leaders. Sign up ASAP via my affiliate link.
Once you’re signed up, be ready to learn how to use Pinterest to its fullest and most profitable potential.
I can’t wait for you to put newfound knowledge to work, and start pinning your way to more eBay sales!
Using these 3 eBay Holiday Sales Success Ninja tips, even with Black Friday coming soon, you’ll be ready to crush it!
eBay Holiday Sales Top 3 Ninja Tips!
Now, it may feel as if you have all the time in the world to take care of eBay Holiday sales. Guess what, fellow seller? You don’t. Right now, you want to grab all the sales you can. Also, get those sold items shipped. And you still want time for family, friends, and holiday festivities. Your top priority needs to be maximizing productivity for eBay Holiday sales success!
To save precious moments for savoring the joys of the season, you’ve got to make every minute count. Promoting your listings via social media will boost sales, but can you spare the time? Of course you can! In fact, you must. The trick is to budget that time, then use it wisely and well. Here’s how to make doing so as easy as 1, 2, 3.
First, pick a platform to attract eBay Holiday shoppers!
Social media offers many choices. There is Facebook, Instagram, Pinterest, Twitter, etc. But very few solopreneurs have time to use them all, especially this time of year. Take a few minutes to check your various accounts: Which has the most followers? Which is garnering the most likes and comments? That should boil it down to one or at most two accounts.
If it’s two, then opt to concentrate on the one you most enjoy. Time is going to be in increasingly short supply due to eBay holiday orders. Additionally you’ll field questions from customers, etc., so you’ve got to focus. It will pay off! My YouTube Get Customers & Sales, No Matter What Is Going On With eBay explains this further.
Second: Decide how often you’ll post.
There are lots of recommended best practices for social media. However many such tips are designed for small businesses that have a social media team. You’re likely to be your own social media manager (along with all the other business hats you wear), so be brutally honest: How much time each week can you realistically devote to social media? That means business-related posts and pinning, not catching up on what friends are doing, watching funny videos, or sharing the latest meme. Thirty minutes? An hour? Even if it’s only half an hour, that’s fine.
Just figure out whether you’re going to use that. Pick whatever works best for your schedule and lifestyle. It may be one choice one week and a different choice the next. As long as you put in your 30 minutes, exactly how you do it is up to you.
Third: OK, you’ve selected a single social media platform.
Let’s say your top pick is Pinterest. You’ve allotted it half an hour per week. The next step is super important: Write that down. Set a phone reminder, put it on your electronic calendar, jot it in your daily planner or on your paper calendar, or any or all of the above. Just make sure you have it on record so you can cross it off your list as you get it done!
Next comes the hard part: actually doing it.
You’ve got two choices: post live in real time, or schedule your posts? Again, this is totally your call as well as a decision that may change from one week to the next. Remember how precious time is during the eBay Holiday sales season! Every minute counts.
Most sellers find that scheduling saves time by allowing them to create posts in batches.
Buffer and HootSuite offer free schedulers for Facebook and Twitter plus paid upgrades for Pinterest and Instagram. In addition, Facebook has a free scheduler for Business pages. You can also take advantage of Creator Studio for Facebook Pages and Instagram. It’s still in beta, so not all accounts have access to all features yet, but you should definitely check it out.
Enjoy my special social media freebie guide for you!
Use the ninja tips in the The Essential Social Media Cheat Sheet to create social media posts that are irresistible to customers! Now you’re ready to utilize social media in a way that works best for you and your shoppers.
eBay Holiday sales Success is here, with The Essential Social Media freebie tip sheet!
So, Holiday time eBay sellers:
1. Pick one social media platform on which to focus 2. Decide upon a weekly time allotment and how you’ll allocate that time 3. Choose between scheduling and posting live (switching back and forth as needed).
eBay sellers turn to Pinterest for it’s sales power.
It is a fruitful and profitable social media platform for eBay sellers. That is because your Pinterest pins live on for a very long time. This means that the time and effort you spend posting there will pay sales dividends for weeks, months, even years to come. Your pins done correctly will continue to direct buyers to your online products for a long, long time. So, your time spent pinning what you sell, is time well spent.
According to digital marketing agency Omnicore , there are more than 250 million Pinterest users worldwide.
There are 250 million pinners worldwide!
Half of them live in the USA, and 2 million of them save shopping pins every day. So, that’s a lot of prospective buyers!
But there’s recently been a big change in how pins work.
Seller used to be able to edit the address (URL) of their pins to direct traffic to a category in their eBay store, or to a search within their eBay store, once a one-off item sold. This was very helpful for sellers of unique items.
But that’s no longer the case.
When you pin to Pinterest with either Pinterest’s browser extension or eBay’s Share button, the address leading to the exact item is displayed to shoppers. That’s great if you’re selling multiple quantities of something, but not so great for sellers who have only one of an item. Here’s why: Once your item sells out, if a Pinterest user clicks on your pin, eBay will redirect them to similar items. For example, if your pin was for a red shirt, eBay shows them other red shirts.
But eBay doesn’t necessarily redirect the Pinterest user to your items; they direct them where eBay thinks best for eBay!
You’ve done the work, but you don’t reap the sales ad traffic benefits.
So what to do? First, build a pin . It takes about 5-10 minutes to learn how to do so; once you get the hang of it, it’s a snap. Basically, you upload your photo, then write a title and description. But for the URL, instead of the listing’s web address, put your nearest eBay store category’s URL or the link to a search in your store. If you don’t have an eBay store, then your best bet is to use the URL for your seller ID.
Sellers, you deserve the sales from your social media work. Check out my YouTube, so you don’t lose sales because of this new change to Pinterest. Then get busy pinning!
Hundreds of thousands of shoppers are on the internet now. They are looking for that perfect Mother’s Day gift. In short, sellers be ready for this Mother’s Day sale opportunity.
As can be seen, Statista reports Americans spend more than 23 billion dollars on Mother’s Day sale items!
Savvy sellers have their Mother’s Day sales goods ready to go. Prices are researched. Listings are optimized and promoted on social media. Good job!
Some sellers come to me frustrated. They look at their inventory and note they don’t sell lingerie or perfume. Sellers state, ” Kathy, I have nothing to sell for Mother’s Day gifts!”
Mother’s Day Sale gift ideas!
I answer, “Ah, but I think you do.” In the first place, I have three keys essential to success for Mother’s Day sales for all my seller friends. To begin, these three keys work no matter where you sell.
#1 – Equip yourself with my FREE guide What Sells For Mother’s Day. It’s loaded with dozens of products that shoppers want to buy now!
Complimentary guide to what sells for Mother’s Day sale gifts!
#2- With my tips in hand, go through your listed and unlisted inventory.
Sort what items you discover that are best to feature to attract Mother’s Day Shoppers. Are your most attractive Mothers Day items are unlisted? Make it a priority to list those items online now.
#3 – Get busy on social media.
Moreover, who is your ideal customer? In short, do you sell items that a millennial shopping for their Mom would buy? Then, it’s wise to be active on Instagram. Is it a husband in his 40’s or 50’s buying a gift for his wife? By and large you select to post on Twitter and your Facebook Business page.
Get busy on social media with Mother’s Day sale items.
Spend your time wisely.
Use the killer tips in my FREE guide What Sells For Mother’s Day to discover inventory you have that’s perfect for Mom.
To sum it up, your nicest inventory is front and center for shoppers with great listings and social media. To sum it up, welcome Mother’s Day shoppers and sales!
With the Christmas Holiday Shopping season starting many eBay, Etsy, Amazon and all eCommerce sellers are busy pinning their products to their Pinterest Fall and Holiday Boards!
It’s time to Pin on Pinterest!
Pinterest is an excellent choice to engage shoppers!
Pinterest reports that 93% of male and female Pinterest users shopped online in the past six months! Clearly Pinterest attracts shoppers!
Wow, so sellers when you pin your products on Pinterest you are putting your products on a social media platform where the users that love to shop! Clearly this is great news!
Pinterest Attracts Shoppers!
Pinterest Hot Tip: Long keyword rich descriptions engage your potential customers!
It’s true!
In addition eBay, Etsy, Amazon and all eCommerce pinners should look to craft pins without hashtags! Yes that’s right, no hashtags! Rather than hashtags great descriptions will engage Pinterest users!
Watch this video from Pinterest to hear their great tips on descriptions that will engage Pinterest users and lead your pins to being liked and repinned!
Pinning now on Pinterest is perfect timing for eCommerce sellers!
Time spent on Pinterest now helps sellers reap rich rewards all through this year’s busy 4th Quarter and Holiday Shopping Season!
Here are some of my best Pinterest tips for you to use to maximize your sales on eBay, Etsy and Amazon.
See you on Pinterest and prepare to greet your customers!
It’s October ebay, Etsy and eCommerce sellers and you know what that means don’t you?
Halloween should be selling now!
It means if you are selling anything Halloween related it better be flying off the shelves NOW!
If your Halloween sales on ebay, Etsy and your website are on target, great! If they are not and or if it’s time to take your online business up a notch, look to Pinterest!
Pinterest is social media that is online scrapbooks created by users that boasts 100 million users as of September 2015!
If you’re not familiar with Pinterest or want to brush up on your pinning skill here is a video I did to help sellers optimize their Pinterest pins and boards!
You may think to yourself, “Kathy I have Halloween boards already on Pinterest! I’m finding that my Halloween boards are not getting repins and likes!” Online seller you have come to the right place!
I find on Pinterest that you need to micro niche your boards and that as a seller you need to be social.
If you sell Halloween costumes don’t have 1 board with all your costumes. Break your costumes down by age. For instance create Pinterest boards for Halloween costumes for adults, Halloween costumes for babies etc.
Micro niche Your Pinterest Boards for Halloween!
Remember Pinterest is social media. So on Pinterest as on all social media platforms you want to be social.
So you say to me, “Kathy I have no idea how to be social about Halloween on Pinterest.”
One of the great free services that Pinterest gives business account holders is a list of interests of your followers!
Under the audience tab in your analytics dashboard you’ll find a tab for interests. Click the tab and voila free from Pinterest you are given awesome ideas for social and product boards!
Pinterest’s personalized statistics tells you as seller in your business dashboard what Pinterest specifically found that your people like to see and pin!
Pinterest Business Account Free Board Tips!
ebay, Etsy and eCommerce sellers jump on Pinterest! Be sure and check your free personalized business analytics!
It’s time be social, get pinning and welcome Halloween shoppers!
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