Sellers come to me daily asking, “Kathy, how do I get more sales?”
We will talk about optimizing their eBay product listings. We will also discuss the many ways sellers can promote their items both on eBay and on social media.
Before we start the essential work of product sourcing and listing , I tell sellers this foundational secret to sales success must be in place. You’re thinking, “What is this crucial secret for sales success?”
I will tell you. It is to think like a buyer.
Sellers will sometimes look at me, not understanding what I mean. So I repeat , ” You must think like a buyer”. This is foundational for sales success anywhere. I will tell you why. Successful product sourcing is about your buyer. Every part of your listing is about your buyer. Successful promotions are about your buyer. Productive social media is about your ideal buyer. In short, it’s all about the buyer.
Even before your list your products, when you are choosing what to sell, you must think like buyer.
What do buyers want to purchase that you can source? Using top notch research tools like Terapeakcan help you find what are the hot products to list and sell right now on eBay. When you research what to sell, you want to think like a buyer.
Once you discover a niche or line of products you want to sell, the next step is to source these hot products.
You can source products in thrift stores, consignment shops, auction houses and the sale racks at retail stores and wholesalers. A reputable wholesale liquidation seller like BULQcan be a great source for desirable merchandise. BULQ offers sellers wholesale prices on inventory by the pallet and case.
You have your inventory. Now you’re ready to list. Think about this.
What is your listing title about?
A good listing title is about helping your buyer find your product in search. Successful sellers know that selecting good title keywords includes researching and putting into place the words that buyers use when shopping for that item. Think like a buyer. Look at the item you are listing. What words or phrase would you use if you were shopping for that item? Be sure and include them in the title and or item description. My YouTube video will show you how to use eBay search to select keywords buyers use when shopping.
The photographs you take and upload to your listing are all about the buyer.
Listing photographs need to clearly showcase your item. This allows shoppers to clearly assess your product. Look at your product. What angles and views will help the buyer select your item? Is there a flaw or distinctive mark you want to show them. Your shopper cannot hold your item. Your pictures do that. Think like a buyer.
Next, you will need to fill in the item specifics. Accurate and complete information here gives the eBay and internet search engines structured data they need to display your items to the right buyer.
Now you’re onto the item description. Clearly detail your item in a few sentences. Include information on the brand, UPC, manufacturer’s number or part, color, condition and use for your product. Include size and measurements. Be simple, be clear, and be complete. Think like a buyer.
If you were shopping for this product, what information would you need in making the purchase. Include all of that in your description.
Fill in your payment information and list!
Once listed, take the time to push your products out in social media. Posting effectively on a Facebook Business page can help your products get found by search engines and shoppers. It’s all about the buyer! The Ultimate Guide To A Facebook Business Page For Sellers Mini Coursewill equip you to optimize your Facebook Business page to welcome buyers. I’ll show you how to think like a buyer on Facebook. Get instant access to Facebook sales power HERE.
Keeping your eye clearly on your buyer, keeps your online business successful. Forget your buyer and you will see your business lose it’s purpose and profitability.
Sellers come to almost daily and say, “Kathy my eBay item isn’t showing up well in search, what can I do?”
My answer is simple, “Let’s get to work”
#1 way to get better search results on eBay is write a great title.
Whether your shopper is on mobile or desktop, your eBay item’s title is one of the first thing your potential buyer sees. Your title is important to your buyer and important for good eBay and Google search results. Have you chosen the best keywords for your product? The best keywords clearly identify what you’re selling. The words that matter here are your brand. color, size, distinctive patterns and the like. Take a minute and look at your item. If you wanted to buy this item, what words would you be using in searching the internet to find it? Use those words. This video will show you how to use eBay search to quickly write eBay titles.
#2 way to improve your search results on eBay is fill in the item specifics.
Fill the item specifics in to the best of your ability. Fill in the MPNs, UPCs, brand, color, size , country of manufacture, leading role etc depending on the item you are selling and the category you are selling in. If you have the UPC for your item and you leave it blank or use the drop down menu does not apply, the seller that does fill in the UPC has given eBay search more structured data information than you. Is there a place to chose the color of your item? If yes, chose the best color, blue, pink etc. Again the seller that takes the time to fully fill in item specifics is giving more search data to eBay. Filling in the item specifics gives eBay and Google search vital information to help your item in search.
#3 way to improve your search results on eBay is take clear, crisp pictures.
Your customer cannot hold and touch the item you’re selling. Your pictures literally put your item in your customer’s hand. Show them every angle of your product. Include pictures of any flaws on the item. You do not need to buy expensive photography equipment to take clear pictures that are in focus. Most smartphones have great cameras. Pictures are important now for the shopping experience on eBay and will grow as an essential part of eBay search. eBay‘s CEO Devin Wenig spoke to this in a recent article for CNET. “We’re doing a lot of work on image recognition. Computers are getting really good at recognizing things. We’re not that far away from a future where you’ll just do this. [Wenig picks up his phone and acts out taking photos of a pen in front of him.] You’ll just take a picture of that and we’ll match it through AI to our catalogue, we’ll know exactly what that pen is. And we’ll say, do you wanna sell it? We can get you five bucks right now for that pen.” In short, pictures matter.
#4 way to improve in search is to use eBay’s paid search service Promoted Listings.
eBay offers it’s eBay store owners an effective way to promote qualifying listings through it’s paid Promoted Listings program. Through Promoted Listings sellers create Promoted Listing campaigns and chose the advertising rate they will pay eBay IF the product sells directly through Promoted Listings. A seller ONLY pays eBay the Promotion fee is the item sells from a click through Promoted Listings campaigns. Sellers do not pay for clicks with no sales. Nor do sellers pay for listing impressions. Many sellers note an increase in sales to the overall category in their eBay store that has Promoted Listings, and increased sales store wide. Promoted Listings can have the effect of increasing overall traffic to an eBay‘s sellers store. Currently Promoted Listings are only available to eBay store owners with multi quantity items. There is a Beta test going on for unique one of a kind items. To be considered for this Beta test go to Promoted Listings under the Marketing Tab in your eBay Seller Hub dashboard. You must apply to be considered. To apply go to Promoted Listings in Seller Hub. It’s under your Marketing tab
CLICK it . Find “Give us feedback”.
Give Us Feedback in Promoted Listings Dashboard
It’s all the way to right of the page in Promoted Listings. Click it. Say something like ” Hi I’d like to be in your beta test for one of a kind items.”
According to my eBay contact, ” from the time the seller sends us the request to be considered for the beta group, it may take up to a week to get added to beta. We will confirm via email once they are accepted. They can share this info with their friends/colleague. However, we cannot guarantee that everyone will be accepted.”
#5 way to improve in search is to research.
eBay is a competitive market place. When you first listed your item a month ago or a year ago the prevailing price may have been XXX but now its Z. You can wait and see if prices change, or you can change your listing for the current market and get the sale. eBay’s advanced search can give you short term sales data. For more in depth and detailed information professional sellers look to Terapeak.
Cleaning up your title and/or pictures can get your better search results on eBay. If an item qualifies using eBay‘s Promoted Listings is a great way to get a boost for your listings and your eBay store. Make sure to stay abreast of marketplace changes in prices with Terapeak.
Sellers come to me daily and ask , “Kathy how can I sell my products faster?”
A huge part of writing a listing that will sell on eBay is chosing the best selling format!
On Amazon, Etsy and other sites there is only 1 selling format used and that is fixed price. eBay offers it sellers a variety of selling options.
eBay sellers can chose to sell items in auctions or at a fixed price which is a Buy It Now. When using fixed price, sellers have the added option of offering buyers a listing on a Best Offer basis. Using Best Offer sellers get to engage with their buyers. Online merchants spends hundreds of millions of dollars on social media to get engagement or interaction with shoppers. This sought after engagement can lead to sales. Using eBay’s Bulk Edit Tool Best Offer can be added to listings for many sellers in less than 5 minutes. You do NOT need an eBay store to use Best Offer.
eBay offers this potential to interaction with shoppers for FREE.
Sellers will say to me, “Kathy I use Best Offer, but all I get is low ball offers.” First, we all have different businesses. You might be in a situation where Best Offer does not work for you. It’s good to try Best Offer. You will need to tweak it a bit to find the mix that works for you. While writing this, I had 2 Best Offers come in, and when countered 1 ended in a sale!
This is what I do to increase my sales on eBay with Best Offer.
When I list, I price the item 20-30% higher than I’m willing to accept. This gives me wiggle room. Next, I set auto accept on my Best Offer listing. This saves me time and gets me sales. With auto accept established, if a buyer makes an offer on an item that is an amount I indicated I’d accept, eBay takes the Best Offer for me! The sale is executed immediately. I do not set up the Best Offer auto decline feature. If you use auto decline that means a potential buyer gets a decline notice immediately if they make an offer lower than what you’ve indicated you’ll consider. For most buyers that will send them looking to buy with someone else. A potential sale for you just got away.
When I get a low offer I professionally and politely counter with a price I am willing to take.
I let the buyer know if the offer I send them includes free US shipping. 2/3 of my buyers will counter with a higher price. Many result in sales. There are others that will not raise their offer and they move on to shop elsewhere. By countering and messaging with the buyer, I have increased my contact with my potential customer and have greatly increased my opportunity to get a sale. Many folks like to save a few dollars. Best Offer lets shoppers save with you, and you get a sale. Auto decline loses you sales.
Sometimes when I counter a low offer I lose the sale. I will think a day or 2 later, that I should have accepted the buyers offer and by not doing so I lost money.
This is my Ninja Best Offer Tip.
I will search my eBay messages and find the message with the Best Offer. I will note the seller’s eBay ID. I then contact the buyer through eBay using eBay advanced search to find the buyer. I will politely message them saying “Hi, if your still interested in item #, just make a Best Offer of X $ and I’m glad to accept.” At least 1/2 of my lost sales will turn in a sale!
A final bonus of selling using eBay’s Best Offer is that many, many buyers won’t send an offer, they’ll just buy at your full asking price!
Price your items with wiggle room. if you need to raise your prices to use Best Offer , you can do that with eBay’s Bulk Edit Tool. Don’t use the auto decline feature, losing the opportunity to haggle with shoppers. Do set Auto Accept to free up your time and gain sales.
Best Offer sets you and eBay apart from many other selling platforms. Enjoy engaging with customers and getting more sales! After all, all sellers love the sound of Cha Ching!
Holiday shoppers are rushing into retail stores and jumping online to get the gifts they need right now!
Use my 3 hot Holiday sales tips to attract eager customers your way and score sales NOW!
Are you ready?
#1 Hot Holiday Sales Tip – Offer Free Or Paid Expedited Shipping!
Whether you’re selling on Amazon, Etsy, eBay and/or your own website, don’t miss out on crucial Holiday revenue by neglecting to offer expedited shipping.
Why not offer the upgrade in shipping service free for your higher price items and wow your customers?
For lower price items with a few simple clicks of the mouse you can include a paid shipping service upgrade for shoppers that want their items fast. Many sellers neglect to offer shipping upgrades and lose sales to other vendors. Snag extra Holiday sales by offering your shoppers a choice of shipping services. My video shows you how to quickly add shipping choices on eBay. The process is very similar on Etsy.
How To SCORE Sales NOW eBay sellers at NO extra cost to you.Learn how in under 5 minutes!Make sure to get my FREE VIP Insider Newsletter!—->http://bit.ly/21Z8CWM
Focus on the items you have chosen as your top Holiday gift items. Regularly check the price(s) of your item(s).
Check Prices On The Web!
Be sure and also monitor relevant prices on the worldwide web.
There are times when pricing a product $1 less can get you the shoppers you’re looking for. Don’t lose crucial Holiday shoppers because you’re not checking prices across multiple platforms on the web. Shoppers know how to use Google search to locate and buy from the seller offering the best value.
#3 Hot Holiday Sales Tip – Keep Sourcing And Listing Holiday Products!
Keep an eye on brick and mortar retail stores when you’re out and about.
Many Big Box retailers are slashing prices deeper and deeper as Christmas and Hanukkah approach.
Be alert to grab great inventory you can list quickly and score sales now and into 2017!
#4 BONUS Holiday Sales Tip – Maximize Your Facebook Business Page To Gain Shoppers!
Facebook continues to be a top resource for sellers who want to quickly and effectively promote their inventory. Don’t miss sales by not fully optimizing your Facebook Business page.
The Ultimate Guide To A Facebook Business Page For Sellers!
Offering shipping upgrades, monitoring prices all across the web and continuing to source hot inventory will get you the Holiday sales you want NOW sellers!
Some online sellers are rocking it. Some sellers are in panic mode as sales are not as anticipated.
If you’re killing it, good for you! Whatever you’re doing is working. Continue on.
If your sales are slow, now is the time to regroup and quickly.
There are several good weeks of Holiday shopping left. Now is the time to dig in!
Pull the top 5 products you think should be selling. Go online now and check prices. If you sell on eBay , Terapeakis a professional pricing tool that will quickly give you the numbers you need. Often an adjustment of a dollar or can kick start your sales!
Once you’ve checked prices, take the time to closely scrutinize your selected listings.
Scrutinize Your Listings!
Look very carefully at your title, pictures, item specifics and your description. You need to maximize every inch of your eBay listing to get the best search results possible. Good search results can get you more sales. My proven guide The Secret To eBay Search For Sellers walks you through every inch of your eBay listing.
In The Secret To eBay Search you’ll find the ins and out of every part of your eBay listing. The vital information is accurate and up to date with verified data and insights.
eBay search has changed a great deal in the past few years. A practice that was cutting edge even a year ago is not the wisest choice now. I explain what works on eBay NOW and I explain why.
Asses your sales now. If your strategies are working, continue on! If they are not, do a careful assessment of your listings and sales strategies. It’s time to pivot and retarget now to gain Holiday sales momentum.
The Secret To eBay Searchgives you the professional tools you need to optimize your eBay listings NOW for a great Holiday sales season.
There are more shoppers than ever on the internet now. The volume of gift buying shoppers will only increase in the coming weeks.
With this huge increase of shopping comes an equally large amount of listed products on eBay, Etsy, Amazon and all the big online retailers.
How can a small Holiday online seller stand out amidst the crowd?
How Do You Stand Out?
1-Leverage your size.
For many smaller entrepreneurs, you are the chief bottle washer. When someone asks a question about your eBay, Etsy or Amazon item, it lands in your inbox. This is a HUGE plus. Large sellers often use auto-responders and or outsource their customer service. Buyers have YOU! Whatever the question, make it a point to respond quickly and accurately. Buyers often are shopping during short breaks of time. Answering quickly can get you the the sale. The same question if received by a large seller can take over 24 hours to get an answer.
2- You exceed expectations!
Give your shopper a free shipping upgrade!
Wow your online customers. When a shipping upgrade is only a small amount of money, upgrade your customer’s purchase at no additional cost to them. Put a note on their packing slip wishing them a wonderful Holiday, letting them know you upgraded their shipping for free! Is your normal handling time 1 business day? During the Holiday season ship the same day with a cut off time that works for your shipping schedule to move that purchase just that much faster.
I elaborate on this tip and the others listed here in my recent appearance on eBay Radio with Lee Mirabel and Jim “The Griff” Griffith. Click HERE to listen.
3- Offer Gift Messages and Cards!
When your customer messages you indicating that a purchase is a gift, offer to include a card or gift message. Customers will appreciate that your read and responded to their message quickly. Everyone appreciates thoughtfulness, especially during the hurly burly of the Holiday shopping season.
On their Facebook Business page eBay For Business has a card that sellers can download and use. The card wishes people Joy during the Holiday Season. Click HERE to access this free card.
4- Do Social Media that WORKS.
Social Media is essential to reach your customers where they are! Customers are on Facebook, Twitter and Pinterest. Targeted, friendly social media can reap rich rewards for sellers.
What sets apart the great hotels and restaurants from the mediocre?
Yes it’s location and their luxurious and high quality offerings. It’s also their white glove service. Superb establishments offer their customers white glove service. Their attention is on their customer’s every need. During this frenetic time of year, how can you help your shoppers have an easy and pleasant time with you? Are your listings clear and easy to read? Do your pictures represent your product well? Are all the item’s measurements included so a potential buyer doesn’t have to message you for them? Think, how can I make shopping with me the BEST possible experience. Then do it.
This all takes time. Time is a small sellers most precious resource.
I’ve developed a Holiday Sales Success Tool Kit to help you use your time well!
My Holiday Sales Success Tool Kitwill equip you to maximize your sales NOW. The proven Tool Kit includes my video that will steer you week by week through the Holidays. You will know how and what to target for sales success. I give you worksheets so each day of the week to equip you to ignite your sales.
For a short time my Holiday Sales Success Tool Kit is 50% it’s regular price of 10$ and is ONLY $5. That’s right right now you can get access to this proven set of sales tools for $5.
Join our Premier eBay Tips to get the next practical tip for building a successful eBay business.
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