by Kathy Terrill | Dec 2, 2016 | eCommerce Tips, Selling on eBay
It’s December.
The Christmas countdown is ON!
Christmas Is Coming!
Some online sellers are rocking it. Some sellers are in panic mode as sales are not as anticipated.
If you’re killing it, good for you! Whatever you’re doing is working. Continue on.
If your sales are slow, now is the time to regroup and quickly.
There are several good weeks of Holiday shopping left. Now is the time to dig in!
Pull the top 5 products you think should be selling. Go online now and check prices. If you sell on eBay , Terapeak is a professional pricing tool that will quickly give you the numbers you need. Often an adjustment of a dollar or can kick start your sales!
Once you’ve checked prices, take the time to closely scrutinize your selected listings.
Scrutinize Your Listings!
Look very carefully at your title, pictures, item specifics and your description. You need to maximize every inch of your eBay listing to get the best search results possible. Good search results can get you more sales. My proven guide The Secret To eBay Search For Sellers walks you through every inch of your eBay listing.
In The Secret To eBay Search you’ll find the ins and out of every part of your eBay listing. The vital information is accurate and up to date with verified data and insights.
eBay search has changed a great deal in the past few years. A practice that was cutting edge even a year ago is not the wisest choice now. I explain what works on eBay NOW and I explain why.
Asses your sales now. If your strategies are working, continue on! If they are not, do a careful assessment of your listings and sales strategies. It’s time to pivot and retarget now to gain Holiday sales momentum.
The Secret To eBay Search gives you the professional tools you need to optimize your eBay listings NOW for a great Holiday sales season.
by Kathy Terrill | Sep 28, 2016 | eCommerce Tips
Online sellers are turning to me asking for my hot tips for 2016 Holiday sales success! Sellers want to know what are my insider tips to really sky rocket their sales on eBay, Etsy and Amazon! I give them my super duper insider tip. Want to know what it is?
Keep the customer first.
Some will respond to me, “Kathy that’s too simple.” “OK” I say, “Take a few minutes and think.”
When you pick inventory to sell, what are your major concerns? You consider cost and if the item will sell.
The bottom line for sellers is, you don’t make money if customers don’t buy what you’re offering.
Do Your Products Sell?
Discovering and then selling what shoppers want, that is keeping customers first.
When you list your product online on eBay, Etsy, Amazon and your own website, you take clear pictures to showcase your inventory. Your item’s title and description is crafted using carefully selected words ( keywords) that shoppers would use when searching for your product online.
You offer a generous and hassle free return policy to gain and maintain customer confidence in you and your products.
All of that is keeping your customer first. You are crafting a listing and business policies that keeps your shopper’s needs up front and center. The customer is first.
Once your item is sold, you carefully package the item with the intent of protecting your customer’s purchase so that it arrives safely.
The purchased item is then sent off quickly to satisfy the eager customer.
Doing all this, you are keeping the customer first. Should there be questions or concerns at anytime of the purchase or afterwards you quickly and politely respond.
It’s All About The Customer!
From start to finish it’s ALL ABOUT THE CUSTOMER.
With all the sourcing, listing and packing of product in addition to posting on social media, the primary focus of one’s business can get lost. The fundamental truth for any successful business is that it’s ALL about the customers.
Selling customers what they want, and wowing them with your care and speed of delivery gets you repeat business and profits.
So the number one key to Holiday selling success for 2016 ( and any year) is, all during the frenzy of the Holiday selling season, keep asking yourself one question.
“Am I taking care of my customers?”
