I’ve just returned from the exciting eBay seller event eBay OPEN in Las Vegas!
When you get eBay sellers together, you know that they are interested in hearing about increasing their sales!
2 of the eBay OPEN workshops for sellers dovetailed nicely. The 2 workshops were Marketing On eBay and Using eBay Stores To Build Your Business. Both workshops were targeted to eBay store owners.
Nick Shah, a Group Manager at eBay for B2C Seller Growth was joined by eBay‘s Gaurav Jain, Adi Behara and Deepak Pillai in the Marketing on eBay workshop. Dylan Henryson eBay‘s Senior Director of COO Seller Experience and Kevin Clark spoke at the Using eBay Stores To Build Your Business presentation.
Both teams explained the 1-2 punch for eBay store sellers of using paid Promotions integrated with Promotions Manager.
Powerful eBay Sales Combination!
For paid promoted listings, the Marketing on eBay presenters clearly explained that eBay store sellers ONLY pay the promotion fee IF the item selected is sold from a customer clicking and buying through the promoted link. If a customer finds the promoted item from a Google search, or through social media work the seller does and buys through those searches, the seller DOES not pay a Promoted Listing sales fee for those sales.
eBay‘s Promoted listings is NOT pay per impression.
Dylan Henryson in the eBay Stores presentation compared Promoted Listings to Google adwords. Dylan emphasized that with eBay‘s Promoted Listings the seller only pays for the sale from a customer clicking and buying the item through the Promoted listing. There are no fees for impressions without purchases.
Gaurav Jain pointed to Promoted Listings as a powerful tool to increase the visibility of seller’s eBay Store listings, eBay store categories and the seller’s entire eBay store.
Let’s say you sell coffee mugs. When you promote 1 multi quantity mug, most sellers find increased traffic and sales to that eBay store category and their entire eBay store. The promoted mug works to increase customer traffic overall in the seller’s eBay store
Get Customer Traffic With Promoted Listings!!
You’re only paying a fee when the customer clicks the promoted link. The residual traffic is a bonus!
Promoted Listings are available for multi quantity fixed price items in an eBay store in certain categories. Click Here for the FAQ information from eBay.
If the seller only sells 1 of a kind items I have discovered a work around. Let’s say you sell coffee mugs. You have no multi quantity fixed price items as your mugs are each unique and one of a kind. Go on eBay, or a local retailer and buy 2 of an interesting mug. Go on eBay and list the multi quantity mug. Then go to your growth tab in Seller Hub, click the Marketing tab to access Promoted Listings and select your promotion rate and launch your promotion.
This short video from eBay shows you how to set up a promotion in Promotions Manager
Test different promoted items and categories and see what works best for you and your eBay store. eBay gives you the data you need in your Promoted Listings dashboard.
Ready for part 2 of the 1-2 punch to increase your eBay store sales? Part 2 is using Promotions Manager.
Deepak Pillai stated that eBay has data showing that sellers using Promotions Manager see a 10% increase in sales across their entire eBay store. He further stated that 75% of shoppers are looking for some kind of deal, sale or promotion.
Online selling competition will only increase. When you showcase an item in a Promotion through eBay‘s Promotions Manager you greatly increase the likelihood of a shopper browsing and buying from you. An effective promotion with Promotions Manager helps to keep the eBay shopper in YOUR store. Experiment to see what groupings and what promotions in Promotions Manager work best for your items.
I find micro niching promotions effective.
To get ideas of content I look at shopping blogs and brick and mortar retail to see how they are grouping products. I also use Terapeak to investigate my competitors and see what Promotions they may be using.
Deepak Pillai encouraged sellers to use Promotions Manager to get traffic during retail moments (Back To School, Christmas etc), to put the spotlight on newly arrived inventory and to clean out stale inventory.
Adi Behara pointed to the importance of firing Promotions with Promotions Manager at the best time to get traffic. He reminded sellers that eBay spends enormous amounts of money to bring shoppers to eBay around retail moments. Targeting Promotions to these moments has immense value. Promotions in Promotions Manager also have social sharing buttons for the sellers to use to gain additional traffic from Facebook, Twitter and Pinterest.
eBay helps sellers target their Promotions with a retail calendar in Promotions Manager.
Use fixed price multi quantity listings in Promoted Listings. Combine that with Back To School promotions in Promotions Manager now to increase your eBay store sales! Click HERE to get your free guide!
Adi Behara emphasized that every eBay store is different and it’s important to test promotions and tweak promotions.
Promoted listings done right are an effective tool for sellers to drive traffic to their eBay store. Once there, targeted promotions through Promotions Managers fired at the right time converts shoppers to buyers!
All the eBay staff at both presentations at eBay OPEN emphasized the importance of sellers testing and finding the right combination for for their shoppers. Both Promoted Listings and Promotions Manager offer data and suggestions to help sellers make effective choices.
eBay Store Owners using these Promoted Listings and Promotions Manager see increased traffic and sales!
eBay gives sellers the tools to increase visibility and sales with 1-2 punch of Promoted Listings and Promotions Manager!
It’s 8 days and counting to the eBay OPEN event in Las Vegas!
It is sure to be a time of celebration, renewing old friendships and making new ones.
eBay OPEN is also a great opportunity for learning and honing seller skills.
eBay OPEN starts on Tuesday July 26th. If you arrive on Monday July 25th there is an informal get together for all eBay sellers hosted by Stephanie Young Inge at Harrah’s Carnival Court starting at 8pm and going til… Stephanie asks that you RSVPso that she has a idea of total attendance. Click HERE to RSVP to Stephanie.
Registration for the event is at the Venetian Hotel July 26th from 12pm-6pm. There is a welcome reception from 4-6pm.
The reception offers an awesome opportunity to mingle with fellow eBay sellers including the SHINE award sellers and eBay staff.
July 27th kicks off eBay OPEN with much anticipated messages from eBay CEO Devin Wenig and eBay‘s Sr VP of North America Hal Lawton. The eBay General Sessions offer opportunities to hear eBays plans and vision for the 4th quarter of 2016 and the future.
July 27, 28 and 29th feature workshops on important topics to sellers. Workshops offer eBay seller opportunities to hone their skills for listings, buyer’s experience, global shipping and more. Tuanh Decroix eBay‘s Lead Product Manager promised me in the Listings and Orders Workshops her team will be covering how to streamline the listing process. She was excited to share that her team will be revealing some new fabulous features coming soon to eBay sellers! Click HEREfor registration information for all the workshops.
Some eBay teams will have areas in the exhibitor hall. Those without areas will be floating around the convention to be available to sellers.
Tuanh assured me that her teams are accessible to sellers after and between workshops to help all sellers get their questions answered.
Look over the eBay OPEN workshops. Think about what you want to focus on. If you are attending eBay OPEN with eBay seller friends, consider attending different workshops and then compare notes.
Consider What You Want To Focus On
Reach out to the eBay team that is most important to your eBay business. eBay staff is available face to face to sellers for 3 days to answer questions and help you with your eBay selling. If you are feeling shy, feel free to ask me introduce you to any staff that you want to talk with.
eBay OPEN has 3 days of speakers, workshops, meals, Happy Hours and one heck of a party Thursday night with the Grammy winning band Fray. eBay OPEN also has event sponsors.
Sponsors offer sellers awesome learning opportunities. Click HEREfor the complete list of eBay OPEN Sponsors.
During eBay OPEN there is time to walk the exhibitor hall and meet the event sponsors.
Sponsors offer awesome tools and products to the seller community.
Sponsors Offer Awesome Tools For eBay Sellers!
Do you want some shipping tips? Visit with Mark and Robin Le Vine of Bubblefast. Mark and Robin are extremely knowledgeable about packing and shipping. They can help you know the best envelope and or box to safely ship your products.
If you want to talk listing, then you want to visit listing tools Inkfrog and Sixbit.
Do you want to learn how to research hot products on eBay? Stop at Terapeak’s table. Marco Alvarez of Terapeak assured me that he and the Terapeak staff are ready to give all interested eBay sellers 1-1 hands on tutorials on using Terapeak for product research.
Will Seippel and Robbin Levin of Worthpointwill show you all the amazing new tools that Worthpointhas for identifying and pricing collectible products, Robbin Levin let me know that Worthpoint is offering hands on training on all their tools at their table for eBay sellers.
Looking for product sourcing ideas? Then be sure and stop by BULQ and discuss how their pallets can possible help you and your eBay business.
There are many amazing sponsors offering sellers hands on tutorials and in depth product information.
You can’t come?
Lee Mirabel and Jim “Griff” Griffith will be broadcasting live from eBay OPEN on the acclaimed eBay Radio Show on Voicemarketing.com.
Betsie “eBetsy” Bolger the Creative Director of eBay Radio shared with me that eBay Radio will be live on Tuesday 7/26 from 4-5pm PT during the meet and greet reception. Lee and Griff will also be live on Wednesday and Thursday 7/27-7/28 from from 12-1:30pm PT. Betsie said the programs are PACKED with eBay execs you don’t want to miss hearing from. You’ll hear live from your favorite eBay sellers and event sponsors. I’m honored to be a guest on Wednesday at 12:30PT. Included in eBay‘ OPEN’s festivities will be eBay Radio hosting eBay’s Best Outfit competition! Click HERE during broadcast times to listen LIVE. eBay Radio can also be enjoyed on their iphone and Android apps.
eBay is also offering a free virtual attendance to sellers! Click HERE to register for FREE for the eBay OPEN Virtual conference.
During the event on 7/27-29 once registered for free at the above link, sellers can attend eBay OPEN via their desktop computer and/or devices LIVE.Virtual attendees will miss all the 1-1 learning but get access to a lot of terrific content!
In addition to live coverage with the stellar eBay Radio Show team and OPEN Virtual Conference, you can also follow eBay OPEN on Social Media following the hashtag #eBayOPEN.
eBay OPEN is 4 days jam packed with networking, parties, workshops, Happy Hours, eBay Radio live broadcasts and many, many, many learning opportunities.
Take 10 minutes now and scan the agenda. Look at the workshops.Look at the Sponsors. Think about what eBay staff you want to speak with. Put the Sponsors in order of who you want to spend time with. 1-1 tutorials are a priceless opportunity for learning.
Take lots of notes. Take lots of selfies. Reach out to eBay staff and sponsors.
The best part of eBay OPEN is that it brings together an amazing group of people, eBay sellers and staff!
Do you know what the #1 way to score Back To School sales on eBay is?
The answer is to PLAN!
Effective planning and then executing your sales plan is crucial for success!
Back To School is a multi billion dollar sales season!
Back To School Is A Multi Billion Dollar Sales Season!
Sellers the time to get ready is NOW.
Are you thinking that Back To School is just about paper and pens?
Don’t fall into that trap and lose the opportunity to merchandise your items to eager shoppers!
Perhaps you’re thinking that Back To School shopping doesn’t start until August. Back To School advertisements are on the airwaves now. The shopping has begun! Keep in mind that schools across the United States begin at many different times.
Don’t lose sales by starting your merchandising too late.
Don’t Lose Back To School Sales By Starting Too Late!
Back To School retail is products for students from Pre K- College. That covers a lot of ground. Sellers don’t forget teachers are shopping too. Savvy Back To School retailers are advertising clothing, electronics, dorm room supplies and more starting now.
You can compete with the big boys if you start organizing your inventory this month. I’ve spent weeks researching what customers want to buy during the Back To School shopping period.
With your curated items, create Back To School eBay Collections. Using tips from my blog post How eBay Collections Can Help Your Sales To Surge create tightly niched eBay Back To School Collections. Start sharing your niched eBay Collections on social media to generate traffic to your items. Your niched Collections can also be found by eBay search and featured on eBay to shoppers!
Next week I’ll give you more power tips to get you Back To School Items searched and SOLD!
Sellers will come to me looking to increase their sales on eBay, Etsy and their own website. They will ask me for help.
I will ask the seller, “What are your goals?”
What Are Your Goals?
They will answer me “To sell more.” I will work with them to help them to be specific. Are they looking to increase their sales by 10, 20, 30% or more?
How do you achieve this goal of increased sales?
You can set aside 5 minutes a day to put your sales plan into place! That’s right just 5 minutes. To increase sales on eBay, Etsy or your own website, do you need to increase inventory, speed up the listing process, promote on social media and or hire help?
Once you have a goal, then work backwards to see what steps you need to put into place to achieve it.
You are sabotaging your success if you don’t have a clear plan.
Don’t Sabotage Yourself!
So back to a seller’s plan of increased sales. A rule of thumb to increase sales by 20%, one would have to increase one’s inventory by 20%.
So I then ask the seller, “Do you have the cash reserve to purchase more inventory?”
If the answer is yes, we proceed. If it’s no, then we come up with ideas to raise cash. I work with the seller to increase their sales and cash flow. For some sellers it may be wisdom to take a loan.
Once the inventory cash is set aside, then it’s time to decide whether to acquire inventory locally through retail arbitrage, thrift shops and yard sales. Sellers can also chose to locate and develop relationships with drop shippers and wholesalers.
Exploring inventory sources can be done in 5 minute time chunks while you run your business.
Once the inventory is located and paid for, the next step begins.
Where are you going to store the inventory?
Where Do You Store The Inventory?
Do you need to reorganize your inventory storage area?
To prep your inventory area do you need family and or outside help? Should a storage facility be used to store inventory? Think it through considering the time and money involved.
While obtaining inventory and deciding the best way to store it, it can be smart to start a social media campaign on Twitter, Facebook, Pinterest and Instagram letting your followers know the goodies you have arriving soon! You can feature pictures of you preparing the inventory area to interest your followers in what is coming!
Your new eBay and Etsy inventory arrives.
Your Inventory Arrives!
You sort and store it. Log your inventory noting where everything is placed, so that you can easily lay your hands on your items when it sells.
Now the photographing and listing begins, anticipating your eBay and Etsy sales!
Successful sales growth on eBay and Etsy starts with a plan. Chose the percentage you want your business to increase. Calculate the necessary funds to successfully execute your plan. Investigate and choose the necessary inventory sources. Start a social media plan including your followers in the soon to arrive new stock. Sort and store inventory as it arrives. List inventory and continue interacting with your followers, sharing your new inventory with them. You can plan and execute in small 5 minute chunks of time. Don’t sabotage your plan with non action.
Keep tabs on results with sales and promotions, adjusting tactics to successfully sell your inventory.
With a well laid plan, and then necessary adjustments, you’ll enjoy nurturing healthy and steady growth for your eBay and Etsy business.
eBay sellers do you know there is a secret weapon that can increase your sales?
This weapon is so secret many eBay sellers don’t even know that they have it!
Can you guess what it is?
It’s building HTML links to similar products or eBay store category.
You’re thinking “You want me to add HTML?” .I’ll explain.
Not All HTML Is Bad
With sellers streamlining their listings to be optimized for mobile, HTML has gotten a bad rap in recent years.
HTML is necessary to tag text and elements in your listing to be read on the world wide web. What you don’t want is EXCESSIVE HTML that bogs down your listing. Excessive HTML can make listings load slowing on mobile devices. A brief to the point listing loads fast and engages shoppers, which can translate to better sales!
In the past many sellers have build HTML links to their ENTIRE store to place at the bottom of their description.
The idea was that this eBay HTML store link helped to direct shoppers to browse the seller’s store. With experimenting I have found rather than include a link to my entire store I get better results with an HTML link to the specific eBay store category that the listing relates to.
An HTML Link To A Store Category Can Bring Sales!
For instance if you sell men’s shirts, you can build a link to men’s shirts, or men’s clothing . If your clothes are broken down by size you could build a link to other clothing in that size. The point is to pick an eBay store category directly related to the item the customer lands on. Also keep in mind when you’re selling a plate in a specific pattern. Why not include a link to the bowls in the same pattern at the bottom of your listing? An HTML link adds a mere 2-3 lines of HTML to your listing. To compare, most scrolling galleries add 12-20 lines of text!
Good HTML store links encourage your shopper to further browse and shop with YOU.
Your shopper may decide they don’t want the green shirt in their size you sell, but thanks to your HTML link they find a red shirt in their size you stock and BUY it!
Well chosen HTML links can keep shoppers in YOUR store shopping rather than hopping back to eBay search and OTHER sellers items! eBay‘s policy on building links changes June 1, 2017. The video below is complaint with this new policy as outlined HERE by eBay.
I walk you step by step through the process of building and placing an HTML link on your eBay listing in this short informative video.
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