The Secret To Holiday Online Sales Success!

by | Dec 2, 2016 | eCommerce Tips, Selling on eBay

It’s December.

The Christmas countdown is ON!

Christmas Is Coming!

Christmas Is Coming!

Some online sellers are rocking it. Some sellers are in panic mode as sales are not as anticipated.

If you’re killing it, good for you! Whatever you’re doing is working. Continue on.

If your sales are slow, now is the time to regroup and quickly.

There are several good weeks of Holiday shopping left. Now is the time to dig in!

Pull the top 5 products you think should be selling. Go online now and check prices.  If you sell on eBay , Terapeak is a professional pricing tool that will quickly give you the numbers you need. Often an adjustment of a dollar or can kick start your sales!

Once you’ve checked prices,  take the time to closely scrutinize your selected listings.

Scrutinize Your Listings!

Look very carefully at your title, pictures, item specifics and your description. You need to maximize every inch of your eBay listing to get the best search results  possible. Good search results can get you more sales. My  proven guide The Secret To eBay Search For Sellers walks you through every inch of your eBay listing.

In The Secret To eBay Search you’ll find the ins and out of every part of your eBay listing. The vital information is accurate and up to date with verified data and insights.

eBay search has changed a great deal in the past few years. A practice that was cutting edge even a year ago is not the wisest choice now. I explain what works on eBay NOW and I explain why.

Asses your sales now. If your strategies are working, continue on! If they are not, do a careful assessment of your listings and sales strategies.  It’s time to pivot and retarget now to gain Holiday sales momentum.

The Secret To eBay Search gives you the professional tools you need to optimize your eBay listings NOW for a great Holiday sales season.

Time Management That Works For Busy Online Sellers!

by | Nov 20, 2016 | eCommerce Selling Tips, Selling on eBay

Black Friday is less than a week away!

Online sellers are scrambling to have all their inventory listed and promoted on social media.

Shipping supplies are stacked and ready to be used. Inventory is stocked, stored and double checked.

With Christmas fast approaching, what is a seller’s most precious commodity right now? Is it money for inventory, learning a new listing software, or is it training Holiday help?

When I speak with sellers, hands down their most precious resource this time of year is TIME!

eBay, Etsy, Amazon and other online sellers come to me and ask, “Kathy how do you get so much done?” “Kathy I want to list more but I can’t find the time!” “Kathy I want to do more social media, but I don’t know how to fit it in my schedule!”

I will tell you what works for me. I plan yearly, monthly, weekly and daily. Success starts with planning!

Each year I set myself goals. I tweak and adjust my overall goals throughout the year.

Starting each month, I look at what needs to be accomplished that month towards my yearly goals.

Is my monthly goal making sure all my Holiday inventory is listed? Is it deciding what sales I’ll run during 4th quarter? Is it setting up a date night ( or several) with my husband? Once my monthly goals are set, I then look to each week.

Each Sunday, I check my coming week. I focus on any deadlines I have. I do create deadlines and challenges for myself. For instance, I make a weekly challenge for myself to list XX new items that week. I then plan backwards from my goal to strategize how to accomplish my goal.

Success Starts With Planning!

With an overview of my week I then take 5 minutes the night before, or 5 minutes first thing in the morning to plan my day.

I think through what must be done in that 24 hours. I include personal activities such as a doctor’s appointment, my favorite Pilates class, or a play date with my grandson. I set my top 2-3 priorities each day.

Prioritizing each day is crucial for success. Without priorities important tasks can get overlooked.

What is that day’s most essential tasks? Is it listing products? Is it taking pictures of my products ( or training someone to do it)? Is it shopping for inventory at the 1/2 off sale? I chose my priorities.  I can also re-order my priorities as needed. Normally, I list and ship  sales every morning before I do anything else. If I need to leave home by 10 am for a client meeting, I look at the time needed to list and ship. I get up early enough to do my morning tasks before I need to leave home. I may only get 1 new listing up. I will then will schedule myself to get more listings done later.

Plan Breaks

I plan breaks and rewards for myself.

My break can be a walk around the block.  I also enjoy coffee with friends at a nearby coffee shop. I  set a time allowed for my work break and do my best to stick to it.

The task(s) I least like to do, I schedule as early in my day as possible to get them over with. If I think X should take XX time and I’m consistently running overtime, I look at the task to see if I can streamline it. If that’s not doable, I allow more time to accomplish it.

There are never enough hours in the day.

To help my seller friends set and keep priorities that lead to sales, I have developed my Holiday Sales Success Tool Kit!

In addition to my insider video that walks you through winning 4th quarter strategies, I give you tools to set and stick to priorities that ignite your sales! Click HERE for instant access!

Setting and keeping priorities equips me for success!

I  set priorities on a yearly, weekly, monthly and daily basis. I monitor my progress monthly, weekly, daily and adjust. Without planning you’ll lose your day and your success.

With my Holiday Sales Success Tool Kit you’ll have proven tools that empower you for sales success!

It’s in your power to chose a day that leads to success for you and your online business. Choose success!

 

 

 

5 Tips For Online Sellers To Stand Out This Holiday Season!

by | Nov 9, 2016 | eCommerce News, Selling on eBay, Social Media Tips

Holiday selling is ramping up.

There are more shoppers than ever on the internet now. The volume of gift buying shoppers will only increase in the coming weeks.

With this huge increase of shopping comes an equally large amount of  listed products on eBay, Etsy, Amazon and all the big online retailers.

How can a small Holiday online seller stand out amidst the crowd?

 

How Do You Stand Out?

1-Leverage your size.

For many smaller entrepreneurs, you are the chief bottle washer. When someone asks a question about your eBay, Etsy or Amazon item, it lands in your inbox. This is a HUGE plus. Large sellers often use auto-responders and or outsource their customer service. Buyers have YOU! Whatever the question, make it a point to respond quickly and accurately.  Buyers often are shopping during short breaks of time. Answering quickly can get you the the sale. The same question if received by a large seller can take over 24 hours to get an answer.

2- You exceed expectations!

Give your shopper a free shipping upgrade!

Wow your online customers. When a shipping upgrade is only a small amount of money, upgrade your customer’s purchase at no additional cost to them. Put a note on their packing slip wishing them a wonderful Holiday, letting them know you upgraded their shipping for free! Is your normal handling time 1 business day? During the Holiday season ship the same day with a cut off time that works for your shipping schedule to move that purchase just that much faster.
I elaborate on this tip and the others listed here in my recent appearance on eBay Radio with Lee Mirabel and Jim “The Griff” Griffith. Click HERE to listen.

3- Offer Gift Messages and Cards!

When your customer messages you indicating that a purchase is a gift, offer to include a card or gift message. Customers will appreciate that your read and responded to their message quickly. Everyone appreciates thoughtfulness, especially during the hurly burly of the Holiday shopping season.

On their Facebook Business page eBay For Business has a card that sellers can download and use. The card wishes people Joy during the Holiday Season. Click HERE to access this free card.

4- Do Social Media that WORKS.

Social Media is essential to reach your customers where they are! Customers are on Facebook, Twitter and Pinterest. Targeted, friendly social media can reap rich rewards for sellers.

My FREE Top 10 Holiday Sales Success Social Media Tips  arms you with proven tips to effectively use social media to score sales.

5- Offer White Glove Service!

What sets apart the great hotels and restaurants from the mediocre?

Yes it’s location and their luxurious and high quality offerings. It’s also their white glove service. Superb establishments offer their customers white glove service. Their attention is on their customer’s every need. During this frenetic time of year, how can you help your shoppers have an easy and pleasant time with you? Are your listings clear and easy to read? Do your pictures represent your product well? Are all the item’s measurements included so a potential buyer doesn’t have to message you for them? Think, how can I make shopping with me the BEST possible experience. Then do it.

This all takes time. Time is a small sellers most precious resource.

I’ve developed a Holiday Sales Success Tool Kit to help you use your time well!

My Holiday Sales Success Tool Kit will equip you to maximize your sales NOW.  The proven Tool Kit includes my video  that will steer you week by week through the Holidays. You  will know how and what to target for sales success. I give you worksheets so each day of the week to equip you to ignite your sales.

For a short time my Holiday Sales Success Tool Kit is 50% it’s regular price of 10$ and is ONLY $5. That’s right right now you can get access to this proven set of sales tools for $5.

Be sure to get access to your Holiday Sales Success Tool Kit NOW while it’s HALF OFF for only $5, click HERE.

Attract customers during this hectic selling season with effective selling using the assets from your Holiday Success Tool Kit.

Enjoy the best Holiday selling season ever!

Get Likes And Followers On Facebook Immediately!

by | Oct 19, 2016 | eCommerce Selling Tips, Facebook Business Page Tips, Selling on eBay, Social Media Tips

Facebook has over 1 billion daily active users! Online eBay, Etsy and Amazon sellers often come to me scratching their heads and ask me,

“Kathy, how can I get more followers and likes on Facebook?”

My answer is simple, “Share food and recipes!” Want instant engagement with followers? Show them FOOD!

No matter what you sell online, let it baby clothes, antiques and collectible or auto parts, there is a food that your ideal customer loves and likes to see!

If you sell products for young children, how about healthy snack recipes for your social media followers on Facebook?

Post Healthy Snack Ideas If You Sell Kids Clothing!

Do you sell sports and fan gear? If yes, then you can feature food and recipe ideas for tailgating parties on your Facebook Business page!

Are housewares and serving dishes and flatware your product line? Holiday cooking offers a wide array of recipes for you to feature.

Share Holiday Foods!

You can share your own recipes and pictures of foods as your prepare them. There is an abundance of great food content on Facebook that you can easily share with your fans and followers.

For great food content and inspiration look at BuzzFeed Food, Tasty, Pop Sugar Food, Food Lovers, The Food Channel and Martha Stewart.

Post food regularly and see what selections your followers like the most. Your Facebook Business page has insights so you can see which of your posts gets the most attention from Facebook users, As you learn what gets likes and follows you’ll then be able to search and find more of the same. This targeted strategy helps you gain followers and interaction with your Facebook followers.

Enjoy finding great food and recipe posts that you and your Facebook community will enjoy! Yum! Yum! Yum!

 

 

 

10 Minutes To Better Online Halloween Sales Now!

by | Oct 7, 2016 | eCommerce News, Selling on eBay, Social Media Tips

Halloween is just a few weeks away.

Online sellers are turning to me and saying, “Help my Halloween items aren’t selling. Kathy, what do I do?!”

I answer, “Let’s get to work!”

Here is my 4 step plan for you to increase your Halloween sales NOW! You can do these steps in 10 minutes or less. Let’s go!

Step 1 is check prices. Prices on eBay, Etsy and Amazon fluctuate daily.

A price difference of only a few cents can make the difference between an item sitting on your self, or an item being sold.

Check Prices Daily!

During this busy season it’s worth it to spot check your prices daily.

Step 2 is check your keywords. Get slang out of your title. Remove the condition from your title. You want the brand, what the item is ( costume, lights, candy dish), what type it is ( fairy, super hero, ghost), and if applicable age, (adult, kid’s) etc.

If your item is on eBay, this super fast title building technique will make you money and save you time.

Step 3 is, if you’re an eBay seller you will want to run eBay auctions right now. Before you cry out ” Kathy auctions don’t work for me”,  just hang on for a few seconds. Auctions are about getting traffic to your items. In any online Halloween category right now there are hundreds if not thousands of items listed.

Your goal is to get YOUR items sold NOW.

Auctions hep you attract shoppers attention on eBay. Halloween is a few weeks away. I explain strategies of auction duration, days and times to start and end auctions and how to select the best starting price in my hit online webinar The Secret Sauce for eBay Sales. The Secret Sauce For eBay Sales gives you power tools to maximize your eBay auctions to get eBay sellers profits faster!

It’s Time To Be Social!

Step 4 take a few minutes and promote your products. Amazon, eBay and Etsy all have social sharing buttons on your listings. Sellers, now is the time to use them!

According to recent data reported by The New York Times, Facebook has 1.65 billion users monthly!

Use your Facebook business page to gain traffic for your Halloween online items now!

Arm yourself with my free Sales Power Tips For Your Facebook Business Page.

My free tips will help you know what Facebook posts get attention and likes from shoppers!

Check your Halloween products’s  prices and keywords now. eBay sellers run targeted auctions with the sales power tools in Secret Sauce For eBay Sales.

Everyone get busy on Facebook!

Just 10 minutes using these powerful sales tips can get you the money you’re looking for sellers! It’s time to get to work!

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