Holiday selling is ramping up.
There are more shoppers than ever on the internet now. The volume of gift buying shoppers will only increase in the coming weeks.
With this huge increase of shopping comes an equally large amount of listed products on eBay, Etsy, Amazon and all the big online retailers.
How can a small Holiday online seller stand out amidst the crowd?
How Do You Stand Out?
1-Leverage your size.
For many smaller entrepreneurs, you are the chief bottle washer. When someone asks a question about your eBay, Etsy or Amazon item, it lands in your inbox. This is a HUGE plus. Large sellers often use auto-responders and or outsource their customer service. Buyers have YOU! Whatever the question, make it a point to respond quickly and accurately. Buyers often are shopping during short breaks of time. Answering quickly can get you the the sale. The same question if received by a large seller can take over 24 hours to get an answer.
2- You exceed expectations!
Give your shopper a free shipping upgrade!
Wow your online customers. When a shipping upgrade is only a small amount of money, upgrade your customer’s purchase at no additional cost to them. Put a note on their packing slip wishing them a wonderful Holiday, letting them know you upgraded their shipping for free! Is your normal handling time 1 business day? During the Holiday season ship the same day with a cut off time that works for your shipping schedule to move that purchase just that much faster.
I elaborate on this tip and the others listed here in my recent appearance on eBay Radio with Lee Mirabel and Jim “The Griff” Griffith. Click HERE to listen.
3- Offer Gift Messages and Cards!
When your customer messages you indicating that a purchase is a gift, offer to include a card or gift message. Customers will appreciate that your read and responded to their message quickly. Everyone appreciates thoughtfulness, especially during the hurly burly of the Holiday shopping season.
On their Facebook Business page eBay For Business has a card that sellers can download and use. The card wishes people Joy during the Holiday Season. Click HERE to access this free card.
4- Do Social Media that WORKS.
Social Media is essential to reach your customers where they are! Customers are on Facebook, Twitter and Pinterest. Targeted, friendly social media can reap rich rewards for sellers.
My FREE Top 10 Holiday Sales Success Social Media Tips arms you with proven tips to effectively use social media to score sales.
5- Offer White Glove Service!
What sets apart the great hotels and restaurants from the mediocre?
Yes it’s location and their luxurious and high quality offerings. It’s also their white glove service. Superb establishments offer their customers white glove service. Their attention is on their customer’s every need. During this frenetic time of year, how can you help your shoppers have an easy and pleasant time with you? Are your listings clear and easy to read? Do your pictures represent your product well? Are all the item’s measurements included so a potential buyer doesn’t have to message you for them? Think, how can I make shopping with me the BEST possible experience. Then do it.
This all takes time. Time is a small sellers most precious resource.
I’ve developed a Holiday Sales Success Tool Kit to help you use your time well!
My Holiday Sales Success Tool Kit will equip you to maximize your sales NOW. The proven Tool Kit includes my video that will steer you week by week through the Holidays. You will know how and what to target for sales success. I give you worksheets so each day of the week to equip you to ignite your sales.
For a short time my Holiday Sales Success Tool Kit is 50% it’s regular price of 10$ and is ONLY $5. That’s right right now you can get access to this proven set of sales tools for $5.
Be sure to get access to your Holiday Sales Success Tool Kit NOW while it’s HALF OFF for only $5, click HERE.
Attract customers during this hectic selling season with effective selling using the assets from your Holiday Success Tool Kit.
Enjoy the best Holiday selling season ever!
