Your Facebook Business Page Is An eBay Sales Driver!

by | Apr 25, 2020 | eCommerce Tips, Facebook Business Page Tips, Social Media Tips

A Facebook business page is a sales driver for eBay sellers.

Facebook Business Page for eBay Sellers!

Your Facebook Business Page is an eBay sales driver!

eBay sellers if you’re ignoring a Facebook Business page, you’re ignoring your shoppers. Facebook is on fire these days.  With the vast majority of the world’s population in quarantine due to the global corona virus pandemic, it’s become a virtual lifeline. You’re probably spending more time there yourself!

As no less an authority than The New York Times recently noted the upsurge of Facebook traffic. “Now, stuck inside their homes and isolated from their families and friends, millions of Americans are rediscovering the social network’s virtues. That has lifted usage of Facebook features like messaging and video calls to record levels and powered a surge in traffic for publishers of virus-related news.”

In fact, Facebook is experiencing a surge in traffic, period.

What does that mean for you — and your business on eBay? It means you need a Facebook Business Page, stat! It’s absolutely free and will pay off big-time, even after the corona virus pandemic is over. You can set up your Page with just a few clicks, so what are you waiting for? Get started ASAP!

Or maybe you already have a Facebook Business Page. But you haven’t done much with it, and/or you aren’t seeing much traffic. This is your chance to change all that eBay seller.  So strike while the iron is hot — hot — hot. Even if you don’t have an eBay store, you can use a Facebook Business Page to drive traffic to your listings.

“But Kathy,” you say, “I know I should set up a Facebook business page…but then what do I do with it?”

Well, for starters, you need to post to your business page on a regular basis, Try for at least once a week, more as time allows. But don’t just post about items you’ve got listed. Nobody wants to see a steady stream of product posts. If all you’ve been doing is sharing links to your listings and/or various store categories, it’s no wonder you haven’t gotten many visitors, let alone return visitors.

When all you do it post your products, you are seen as “spam”.

You are social media noise, rather than a fun and interesting seller! All you’re saying with non stop product posts to Facebook is “Buy my stuff! Buy my stuff! Buy my stuff!” It’s boring at best, as well as potentially counterproductive. Remember, it’s called SOCIAL media, not selling media. So be social! A good guideline to follow is the 80/20 rule. That means about 80 percent of your content should be social, while the other 20% can be about selling.

To help you get your new (or newly revitalized) Business Page off the ground, check out my free downloadable guide Sales Power Tips for Your Facebook Business Page. It’s packed with proven, easy-to-implement tips that really work.

So stop spamming your friends and family by sharing eBay links on your personal Facebook page.

eBay seller don’t spam your customers on Facebook!

An occasional selling-related post there is fine — for example, if you list a particularly interesting or unusual item — but your business really needs (and deserves) a Facebook page of its very own.

Want more shoppers? Set up your Facebook Business Page, and start posting! Just be sure to keep it social about 80% of the time.

And don’t forget to download your complimentary copy of my free guide Sales Power Tips for Your Facebook Business Page.

Now…let’s get social with our eBay customers!

 

 

eBay Holiday Sales Success 3 Ninja Tips!

by | Nov 23, 2019 | eCommerce Tips, Facebook Business Page Tips, Pinterest Tips for online sellers!, Selling on eBay, Social Media Tips

Using these 3 eBay Holiday Sales Success Ninja tips, even with Black Friday coming soon, you’ll be ready to crush it!

eBay Holiday Sales Top 3 Ninja Tips!

Now,  it may feel as if you have all the time in the world to take care of eBay Holiday sales. Guess what, fellow seller? You don’t.  Right now, you want to grab all the sales you can. Also, get those sold items shipped. And you still want time for family, friends, and holiday festivities. Your top priority needs to be maximizing productivity for eBay Holiday sales success!

To save precious moments for savoring the joys of the season, you’ve got to make every minute count. Promoting your listings via social media will boost sales, but can you spare the time? Of course you can! In fact, you must. The trick is to budget that time, then use it wisely and well. Here’s how to make doing so as easy as 1, 2, 3.

First, pick a platform to attract eBay Holiday shoppers!

Social media offers many choices. There is Facebook, Instagram, Pinterest, Twitter, etc. But very few solopreneurs have time to use them all, especially this time of year. Take a few minutes to check your various accounts: Which has the most followers? Which is garnering the most likes and comments? That should boil it down to one or at most two accounts.

If it’s two, then opt to concentrate on the one you most enjoy. Time is going to be in increasingly short supply due to eBay holiday orders. Additionally you’ll field questions from customers, etc., so you’ve got to focus. It will pay off! My YouTube Get Customers & Sales, No Matter What Is Going On With eBay explains this further.

Second: Decide how often you’ll post.

There are lots of recommended best practices for social media. However many such tips are designed for small businesses that have a social media team. You’re  likely to be your own social media manager (along with all the other business hats you wear), so be brutally honest: How much time each week can you realistically devote to social media? That means business-related posts and pinning, not catching up on what friends are doing, watching funny videos, or sharing the latest meme. Thirty minutes? An hour? Even if it’s only half an hour, that’s fine.

Just figure out whether you’re going to use that. Pick whatever works best for your schedule and lifestyle. It may be one choice one week and a different choice the next. As long as you put in your 30 minutes, exactly how you do it is up to you.

Third: OK, you’ve selected a single social media platform.

Let’s say  your top pick is Pinterest. You’ve allotted it half an hour per week. The next step is super important: Write that down. Set a phone reminder, put it on your electronic calendar, jot it in your daily planner or on your paper calendar, or any or all of the above. Just make sure you have it on record so you can cross it off your list as you get it done!

Next comes the hard part: actually doing it.

You’ve got two choices: post live in real time, or schedule your posts? Again, this is totally your call as well as a decision that may change from one week to the next. Remember how precious time is during the eBay Holiday sales season! Every minute counts.

Most sellers find that scheduling saves time by allowing them to create posts in batches.

Buffer and HootSuite offer free schedulers for Facebook and Twitter plus paid upgrades for Pinterest and Instagram. In addition, Facebook has a free scheduler for Business pages. You can also take advantage of Creator Studio for Facebook Pages and Instagram. It’s still in beta, so not all accounts have access to all features yet, but you should definitely check it out.

Enjoy my special social media freebie guide for you!

Use the ninja tips in the The Essential Social Media Cheat Sheet  to create social media posts that are irresistible to customers! Now you’re ready to utilize social media in a way that works best for you and your shoppers.

eBay Holiday sales Success is here, with The Essential Social Media freebie tip sheet!

So, Holiday time eBay sellers:

1. Pick one social media platform on which to focus
2. Decide upon a weekly time allotment and how you’ll allocate that time
3. Choose between scheduling and posting live (switching back and forth as needed).

And finally enjoy my gift to you, The Essential Social Media Cheat Sheet.

Use The Essential Social Media Cheat Sheet and save time guessing what posts attract eager shoppers.

Good luck, and best wishes for a happy and profitable holiday season!

Trending New Year’s Hashtags Sellers Want!

by | Jan 8, 2019 | eCommerce Tips, Facebook Business Page Tips, Selling on eBay, Social Media Tips

First off, what are trending New Year’s hashtags that sellers want for 2019?

I’ve got some fresh new advice on the best New Year’s hashtags for eBay sellers. Sellers can use these hashtags to start 2019 with great engagement to drive sales. What sellers doesn’t want to start the year with lots of customers?!

To begin, where do you find the hottest hashtags?

How do sellers find the best hashtags for social media?

Look on Twitter for trending hashtags there; you’ll find them in the left-hand sidebar in the desktop version of Twitter.

Hashtags are topics and keywords that you can find on social media.

They’re distinguished by a pound sign before the first word or words. A hashtag is frequently a keyword, and vice versa. A keyword is a word used by a potential customer to find a certain item.

You want to find the hottest hashtags, therefore look for those that are trending.

Trending hashtags reveal what is most popular on social media — i.e., what people are talking about and looking for right now. Can you tie in any of the products you have listed for sale? Using popular hashtags and keywords in your products posts on social media gives them “search  juice”.

So, trending hashtags gets you more views, likes, clicks, retweet and sales.

For instance, sports events and award shows are always big. Are your followers sports fans? Many folks are. Do you have clothing, shoes, home décor, collectibles or other items that they might like? If so, include the trending hashtags in your product tweet. One or two hashtags work best for Twitter.

Check Facebook to see if the Twitter trending hashtag/keyword is popular there as well.

Do a search for that hashtag, and find out. Chances are it is; great, then post your item(s) on Facebook too. Change up your post a bit for Facebook, because you don’t want to spam your followers.

Now investigate Instagram.

There you can include 11 to 30 hashtags with each post. However, do make your posts fresh again for that site, so they don’t come across as spam.

In closing, the artful use of relevant and apropos trending hashtags/keywords gets you views, clicks, and sales. Best of all, using social media this way is absolutely free.

So don’t be shy. Go forth, find the hottest hashtags of the new year, and post – post –post your items on Twitter, Facebook, and Instagram!

Get your sales jumping with the hottest hashtags on social media!

eBay Sellers Reach Millions Of Shoppers Immediately!

by | Feb 2, 2018 | eCommerce Tips, Facebook Business Page Tips, Selling on eBay, Social Media Tips

eBay sellers and online marketers listened intently to Mark Zuckerberg announce recent changes to the Facebook news feed. Friends and family posts have enormous priority in the user’s newsfeeds over businesses posted content.

To start, small and medium-sized businesses need to be seen by shoppers despite these constraints. So the question arises, how to do this without a huge advertising budget? Simply, if items aren’t visible to customers browsing online, they aren’t sold.

So, what does an eBay seller do to get noticed by the millions Facebook users without paying huge ad fees?

How To Reach Millions of eBay Shoppers for FREE!

There is a solution for the online sellers. Furthermore, it doesn’t cost a dime. I wrote in #1 Genius Hack To More Sales on eBay sellers can post up to five products daily on eBay’s corporate Facebook page. Many sellers don’t know about this lucrative social media opportunity. This popular page has over 10 million followers! Sharing items to this well-followed page, gives sellers access to millions of social media users for free!

At times the corporate page is blocked to online sellers posting from their computer. This is due to constant site changes on Facebook. So, when you can’t share your listings from your computer, report it. I am assured by the page’s customer service team that they very much welcome product posts from sellers. In addition, after communicating with the page, alert Facebook customer service to the glitch.

No need to despair. if you can’t share your items from your computer.

There is a workaround.

With your smartphone or tablet, post products using IOS and Android apps. In my video included below, learn what to do. I explain step by step how to effectively list to the corporate page using a smartphone or tablet.

http://https://youtu.be/3kyNudFr9yI

As outlined in my video, take time when sharing on social media to write something about your product. Furthermore, consider who would use your item, and address your post to them. Think like your buyer.

Daily posting to eBay’s Facebook page of 10 million fans is time well spent. Bring on the shoppers and for free!

A Facebook Business Page As An eBay Sales Magnet!

by | Jan 16, 2018 | eCommerce Selling Tips, eCommerce Tips, Facebook Business Page Tips, Selling on eBay, Social Media Tips

Yes, your Facebook Business page can be an eBay sales magnet.

Sellers make three sales killing mistakes with their Facebook Business pages.

Halt these errors. Then, watch your business page explode, attracting customers!

#1 Mistake Sellers Make On Facebook

Use A Business Page!

To start, many sellers sell from their personal profile and not their business page. A business page is free. It takes minutes to set up. Facebook want businesses to  sell from a business page,  not a personal profile. Actually, it’s against their terms of service to sell from your personal profile. Look here at number four, section four. You don’t want to lose your account. So, take the time now to set up a business page. The instructions to do it are here.

#2 Mistake Sellers Make

Don’t sell non-stop if you want to attract customers.

Sellers sell way too hard on Facebook.

Many seller’s business pages are an endless streams of for sale posts. Who likes to be sold to every minute of every day? To be effective, a Business page needs to offer lots of social content. So, thinking along these lines, food and recipes are very engaging. My popular blog post, Get Likes And Followers On Facebook Immediately shows  how to attract shoppers to your page with food posts.

#3 Mistake Sellers Make

Sellers forget to be social on social media.

It is SOCIAL media not selling media. Facebook’s CEO Mark Zuckerberg has consistently spoken of Facebook’s focus on human relationships. On Jan 11,2018 he reaffirmed this, speaking of what is prioritized in the news feed.  Mark Zuckerberg spoke to helping users find relevant and engaging content. So, translated for sellers, that means, it’s time to talk and listen to your customers. I give you killer tips on doing this in my live stream What’s Going On With Facebook And My Business Page?

In closing, use your Business page to create wonderful social and sales content.

Focus on creating and maintaining relationships and conversations.

The more your business page is social, the more followers you’ll attract. This means that when you post your items for sale, they reach more potential customers. Can you hear the cha chings?

Social Media Holiday Planner 2017 For eBay Sellers!

by | Nov 22, 2017 | eCommerce News, Facebook Business Page Tips, Selling on eBay, Social Media Tips

The Holidays are here. Social media campaigns are in full swing to attract shoppers. eBay sellers turn to me and ask,

“How can I stand out to shoppers on social media this Holiday season?”

The answer is keywords.

Ground your Holiday Planner for 2017 with awesome keywords.

Without good keywords, it’s as if you are taking your items and throwing them in a heap on the floor. You are daring shoppers and search engines to find your products. Keywords enable search engines and customers to discover your listing.

Sellers can forget to think like a buyer. When listing a plush teddy bear toy think, “What words would I be using to find this?” I would search, plush toy, plush teddy bear, teddy bear, small teddy bear, big teddy bear, boy teddy bear, pink teddy bear etc.

Keywords are words that detail and describe your item. They are brands, colors, styles, period and the size of the product. Terms like Nike, Under Armour, Mid Century Modern, lace, 100% cotton and more.

This blog post What Are Keywords from Moz, explains keywords.

Keywords are words that detail and describe your item.

Terapeak’s keyword research tool SEO Pro gives eBay sellers effective choices for their listings and social media.

With my affiliate link HERE, test the awesome results from this professional tool.

This Facebook live I did explains selecting Holiday keywords for your eBay listings and social media.

It pays to think like a buyer when listing and doing social media. Good keywords get you found in search. They get you sales.

Combine Holiday keywords with the tips in my Essential Social Media Cheat Sheet and you’re ready for your best Christmas sales season ever.

 

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