Are you ready to increase your eBay online sales in with less than 1 hour of work? I know you are, so let’s get to work!
Go into your eBay inventory and sort it by how long it’s been listed.
You can sort by date listed with or without an eBay store in your eBay Selling Manager, Selling Manager Pro and/or Seller Hub by customizing your view. Make sure you have start date clicked in your customized view. HERE is how to access and change this in your My eBay.
Look at what you paid for the items. If you’ve had the product(s) for more than 2 years there are 3 tactics you can use.
You can sit tight and see if the item sells. If the product in question is a collectible item, waiting for the right buyer can make sense. It would be wise to have your collectible items listed using Best Offer and periodically tweak the keywords and promote the listings on social media.
After sorting your eBay inventory your 1st tactic for older merchandise is do a serious mark down sale if you have an eBay store.
A deeply discounted sale is a tactic brick and mortar retail stores use regularly and it works. Mark the older items down, 30, 40, 50% and run short duration sales. With Markdown Manager or CampaignGO you can set up a sale quickly. CampaignGo has the added benefit to the seller that one can mark down merchandise using the seller’s own eBay store SUBCATEGORIES! Using subcategories is helpful in targeting merchandise to move! Slash your prices as deeply as you can. Your sales goal is to move merchandise. A short duration sale gives the eBay seller slash pricing and a time clock on the item. You want customers seeing how little time is left on that sales clock encouraging them to make their purchase NOW while your item is deeply discounted! I can set up a sale with CampaignGo in under 90 seconds!
The 2nd tactic to increase sales with less than 1 hour of work is to run eBay auctions. You can run eBay auctions with or without an eBay store.
Take an assortment of your inventory that’s been sitting for a while and set up a series of auctions. Set your auctions to start at a price you are willing to take if you only get 1 bid. Normally Sunday night and Monday night are the highest traffic times on eBay, but do your own research using eBay’s Advanced Search and the professional research tool Terapeak. Some items sell better on weekdays and or daytime. Take a few minutes and see what’s best for the eBay inventory that you are selling. While you’re researching double check your keywords and make sure you’ve made the best choices. eBay auctions done right can move merchandise quickly and effectively. I outline advanced auction strategies to increase your sales in my hit class Secret Sauce for eBay Sales.
In under 1 hour you’ve sorted your older eBay listings into 3 batches.
With batch 1 of inventory you consider using Best Offer and you are willing to wait for the right buyer. Batch 2 you run a series of deeply discounted sales to take advantage of slash pricing and the eBay sales clock. Your 3rd batch with some research you’ll launch a series of auctions to move stale merchandise and increase your immediate cash flow. Secret Sauce for eBay Sales is a huge help to eBay sellers with or without an eBay store to successfully optimize your eBay auctions to bring you the very best prices.
This is awesome!! And so are you Kathy!!
Thanks so much, Sharon!
Hi Kathy,
I have all my items at buy now. Is it better to change them all to auction?
Thanks for your great articles and advice.
Kind regards,
Desi
Hi Desi:
What a great question!It’s best to do a mix. Use my guide The Secret To eBay Search for Sales to help you implement an auction strategy that will work best for you.
https://ilovetobeselling.com/webinars-and-workshops/the-secret-to-ebay-search-for-sellers/