Sellers once again its time to listen up about eBay’s structured data initiative.
To begin, eBay CEO Devin Wenig kicked off the structured data conversation at the eBay 20 conference in 2015. Furthermore, he’s been talking about it every year since the eBay Open. It’s also been a crucial part of every Seller Update. Additionally, it is increasingly mandated in categories, as eBay moves toward a product-based shopping experience.
So, what is structured data?
So, what exactly is structured data?
Simply put, structured data is any type of data with predefined attributes. That includes product identifiers such as UPCs, ISBNs, and MPNs. It’s standardized information that enables shoppers to more easily find specific products.
Also, structured data makes it easy to check your competitors’ prices. So if you have SKU-based inventory, it’s time to look at repricing tools. Few eBay sellers use repricing tools. There are lots of Amazon repricing tools, but for eBay, not so many.
Enter the eBay professional repricing tool, StreetPricer.
Founded by Cardy Chung, a top seller on eBay, StreetPricer is a professional repricing tool that can give you a legitimate edge over your competition. You control the repricing; StreetPricer works at your command. Pricing your item right is crucial to boosting sales and profit!
When you shop online, what would you normally do?
You decide what you’re going to buy, and then you shop around for the best price from a seller with a good online reputation. Customers buy on price; we know that. I am amazed by sellers who list their items at unrealistic prices. What are they thinking? Setting the right prices is so easy to do, but so often overlooked.
Simply, competitive pricing equal more sales.
Using StreetPricer to compete, means more sales!
Time and again, you’ve been selling an item…and suddenly, sales slow down or come to a complete stop. Then, you check your competitors’ pricing! Oh no…Once the price is set properly, it starts again, right?
So, consider what is your best business strategy.
Look at your margins. Watch your cash flow. Do regular sales with a sightly lower profit make sense for your business? With StreetPricer you set the parameters for the tool. You are in charge.
I asked Cardy Chung, “Is this a race to the bottom?”
His answer is “absolutely not!” He explained, “We’ve all had the experience of competing with foolish sellers who brought your prices right down to the floor 2 months ago. Then find he’s been out of stock for 3 weeks, and we’re still listing our items at that foolish price! If your competitors move their prices up, you want to be the first one to know about it. StreetPricer lets you do that!”
Cardy explained, “With the vendor data I have seen at conferences, the number of “ups” vs “downs” in repricing is usually 50-50. It’s a matter of constantly responding and optimizing the pricing according to market. ”
There are some repricers out there that claim to do Amazon and eBay.
Keep in mind it’s wise to pick software that’s designed for eBay, not Amazon. Lots of Amazon repricers claim they can reprice on eBay, too, but they struggle to deal with eBay’s unique way of organizing its search, item specifics and catalog data.
In closing, if you have a SKU based inventory and not using a repricing tool, you are losing sales.
Streetpricer is the ideal repricing tool for eBay sellers. It understands and responds to the uniqueness of the eBay marketplace. Don’t race to the bottom, rather maximize sales. Armed with StreetPricer you’re competitive and know when to raise your prices. Now that’s music to a sellers’s ears!
