I don’t have anything for Back to School Shoppers!

by | Jul 18, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay

Sellers will tell me  “Kathy I don’t have any Back to School items to offer shoppers!”
Really? Are you sure? Let’s see what do Back to School Shoppers want to buy?
Back to School shoppers purchase clothes for all ages from toddler through adult at all price ranges  and items that are new and gently used.
While parents shop for their children they often grab some choice items for themselves!
School room and craft supplies of all sorts . This includes paper products and of course electronics with all their accessories.
Back packs and bags to carry all the school and sports necessities are also being shopped for.
Dorm Room Supplies are needed as well as everything for outfitting one’s first apartment including pots, pans, knives, forks, knives, spoons,dishes, food storage containers,cleaning supplies, towels, potholders, sheets, blankets, pillows, bed risers, lamps, storage bins in all sizes, hangars,travel mugs, water bottles, can & bottle openers, wine screws, microwaves, small refrigerators, shower caddies, irons, dust busters, blenders and more.
In each of these categories students ( and teachers) want to express their taste and style.
A savvy seller looks to source products that are modern, vintage and or can be personalized with different colors, style choices and even monogrammed.
Do you have some great ideas now? Good for you!
Now go through your inventory deciding what to feature for your Back to School Promotions on your eCommerce site and on Social Media.
Be ready for your shoppers with free shipping, fast friendly customer service, easy returns and exchanges when needed and you’ll be looking at Back to School profits!
Back to school
Photo Courtesy of Avolore

Free Social Media Analytics from Facebook

by | Jun 20, 2014 | eCommerce News, eCommerce Selling Tips, Social Media Tips

Did you know that if your Facebook Business Page has more than 30 likes you have free analytics from Facebook?
Yes your heard that right free.
On your Facebook Page look to the upper left hand corner.
See INSIGHTS click it.
You will see Page Like, Post Reach and Engagement.
This information will quickly tell you which of your posts got the most attention.
Look to see if there is a trend to time of day and day of the week where you got the most engagement.
When I look at my analytics what I see is my people are early evening people.
In literally three minutes I gained a huge amount of helpful information.
So when crafting your social media posts take those few minutes to check the most effective day and time to post to your Facebook Business .
If content is King then timing is queen.

If Content is King the Timing is Queen in Social Media.

Holiday Boards on Pinterest

by | Jun 14, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay, Social Media Tips

Pinterest is an effective social marketing and branding tool for any size business( small, medium and large) on Social Media whether your a brick and mortar store, internet or both.

Let’s say you have a Father’s Day Board on Pinterest.
What do you do once the Holiday is over? Do you leave the Board up or delete it?

Rather than lose the followers to that board you can rename the board to something appropriate. So if it’s been let’s say a Mother’s Day Board you could relabel it “What to get that woman in your life” or “Perfect gifts for Her”. You get the idea?

You don’t want to relabel something that has nothing to do with what you were pinning as people followed that board for that content.

One thing to keep in mind anytime you change the name of a Pinterest Board you are changing the URL. If you have put the board somewhere else in the social media world or if you have embedded it as a widget on a page renaming the Pinterest Board will kill the link. In that case you’d want to not change the name. 

So in 5 seconds(or less) you can rename your board and keep your followers. It’s a win win solution.

Next year when that Holiday rolls around just relabel your board again and you’re good to go.
Time to get busy pinning!

The Holiday is over what do I do with my Holiday Pinterest Board?

 

Here’s how to know what your customers like!

by | May 29, 2014 | eCommerce News, eCommerce Selling Tips

Want an easy way to learn about your customers?
Ready?
Pinterest.
What?
Yes Pinterest and I’ll tell you how.
Go to your followers. Look at 3-4 of your followers a day and pick followers that are not your personal friends.
What do THEY like?
What are they pinning?
Clothes?
What kinds? Food? What kind?
Recipes?
Crafts?
Cars?
Take notes. Do you see any similarities from follower to follower? Take Notes. PIN THOSE ITEMS. That’s what your followers like and will most likely like and repin. This practice also gives you ideas for products to source for your ecommerce and brick and mortar business.
Checking your followers Pinterst board is an effective way to learn about your customer base there’s only one problem and that’s getting off Pinterest as it’s so much fun!

Yes there is a fact, easy and free way to know your customers likes.

Fast tips for scoring summer sales and profits!

by | May 25, 2014 | eCommerce News, eCommerce Selling Tips

It’s summer in the USA.
In addition to our work hours summer bursts with weddings, Family BBQs, outdoor entertaining and travel.
Time is precious.
You want to make eCommerce shopping with you easy. Be certain that your listings  and website look great on mobile devices.
In the summer more than ever your customers are buying using their smartphones and tablets.
Check your pictures for their clarity. Do they pop on mobile?

Are your listings looking great on smart phones & tablets?

Check your titles for great keywords to help your customers find you on the web.
Check your descriptions for simplicity and thoroughness.
How is your font size on mobile? Size 14 is best. If its larger  than 14 it increases scrolling time and smaller is hard to read.
Is your text left aligned for ease of mobile reading and scrolling.
You will lose sales if your listings are not easy and clear to view on mobile.
Be ready for summer now and welcome your summer customers!

 

Customers are people that matter.

by | May 14, 2014 | eCommerce Selling Tips, Selling on eBay

I was in a favorite local restaurant with my husband this past week. I watched the owner move about greeting people.
He stopped by numerous tables checking on how they liked their food and making pleasant conversation.
He did not sell anything.
He smile, he chatted and brought water to one table rather than calling a bus boy.
He was actively engaged and caring with each individual. It was genuine.
This small restaurant in the brutally competitive marketplace that New York City is has been in business for over 35 years.
Want to guess why?
Yes they have a good location, food and service but I’ve seen dozens of similar restaurants come and go over the years.
This restaurant succeeds where have many have failed because of one very important word – care. This restaurant’s  center is care for it’s customers. It starts with the owner.
Care does matters. Care shows in how you list your products, ship and all communications with your shoppers.

Want repeat customers? Care.

Showing care is as simple as a glass of water in a restaurant.

 

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