Small Business Saturday is here sellers! Here are 3 top tips you can use for your ebay, Etsy and online business now to maximize your sales today on this special sales day.These tips take less than 10 minutes to implement!
Small Business Saturday highlights shopping with small businesses!
The 3 tops tips you can implement now for your small business online are:
Change your personal profile picture on your Facebook page to the Shop Small logo to remind your Facebook friends today is Small Business Saturday! This is a subtle and social way to highlight the day.
Use the Shop Small Logo on your Personal Facebook Page!
On all social media posts for any content you post both products and social content use the hashtag #shopsmall. It’s currently trending on Twitter.
Run a sale in your ebay store using Markdown Manager or CampaignGO. Run a sale in your Etsy shop. Run a sale on your website.If you run a sale on ebay add a matching event with Promotions Manager and share it on social media with the hashtag #shopsmall. If you don’t have an ebay store tweet your items, and post on your Facebook Business page with the hashtag #shopsmall.
The above take minutes to put into place and can help shoppers that want to shop small today find your products!
Tomorrow is Black Friday. Are you ready to have the best 4th quarter yet ebay seller? Good let’s go down your check list!
Black Friday Checklist!
From a popular webinar I did for Top Rated Sellers on “Is Your ebay Store Ready For The Holidays”, ebay sellers learned to:
Effectively optimize the ebay store description using the 1000 characters allowed and effective use of Holiday language.
Employ simple Holiday designs to put a festive touch on your ebay store and welcome shoppers.
The utmost importance to maximize sales with proper and effective use of ebay store categories!
It’s not too late to optimize your ebay store! Here is the information you need to use now.
ebay seller think about what are your best sellers and/or potential best sellers this Holiday season? Are they clothes, mugs, table linens, kids toys or electronics? Whatever your prime category is watch closely what a major brick and mortar does.
Don’t panic! Watch the big brick and mortars for ideas!
If you are a toy seller on ebay you might want to watch ToysRUs. Are you a clothing vendor then perhaps you’ll watch Nordstrom or Macy’s.
You want to follow your brick and mortar on their website and social media. If they run a 30% off sale, can you do the same? If they are utilizing a door buster, can you? With the ebay selling tools Promotions Manager,Mark Down Manager and CampaignGO sellers you can launch sales and promotions in minutes.
Black Friday starts some of the busiest and potentially most profitable days of internet sales. It’s not too late to clean up your listings, your ebay store and use every tool at your disposal to drive sales.
ebay sellers are loving the results they get using my special class for sellers with and without an ebay store Secret Sauce For ebay sales Go down the checklist and load up the best tools for your business! Get ready to take care of your ebay customers and ship fast!
Now let’s talk the importance of ebay store categories. Your store categories are a key element for shoppers browsing your products and buying more than 1 item from you. If you have one general gifts category or Holiday store category with everything thrown in with no sub categories you make it very difficult for shoppers to find what they want to buy.
Store categories make It a breeze to shop your ebay store!
Frustrated shoppers leave and buy what they want elsewhere!
In your ebay’s store “Manage My Store” you’ll find your Store Categories. You can click a tab in the Store Categories section to reorder your store categories in alphabetical order. After you have alphabetized your ebay store categories, it’s advisable for you to have a Christmas Holiday Category that has good subcategories. Once you’ve established your store’s Christmas Category use the manual tab in Store Categories to move your Christmas category the top of the list!
Here is a link to a webinar I did on optimizing your ebay store to help you!
You have a Holiday header, a store description with a festive feel and now you have optimized and organized store categories!
Many factors contribute to success and sales on eBay! Things that will contribute to your success on the ebay selling platform include what you’re selling , your return policy, international shipping, your feedback and online reputation, your product prices and use of social media to name a few.
Success on eBay as a seller is a matter of mastering many important selling skills!
Successful sales on ebay involves many skills!
One aspect of eBay sales many sellers over look is the art of running auctions!
Many sellers completely neglect auctions solely focusing on fixed price buy it now listings. These sellers forget that just like brick and mortar retailers use door busters to bring customers into their stores to shop, eBay auctions can have the same effect!
ebay auctions can drive traffic to your all your items!
Click Here for 2 auction tips to help you right now with your sales on ebay!
I have an entire class packed with useful information for eBay sellers with or without a store.
ebayers are telling me they find my tips very doable and are loving the tools I give them to bring them customers now and all through the busy Holiday shopping season!
Janet H remarked ” Love this video. simple, to the point. I have been selling for 10 years on ebay and never connected any of these points.”
Come and join me to learn effective selling tools for you to customize and use for your ebay business in my Secret Sauce for ebay Sales Class!
eBay and Etsy sellers the Holidays are fast approaching! With the holidays so close for many entrepreneurs that means most if not all of your cash is tied up in all the inventory you already have listed for Christmas shoppers!
After getting free goods to sell from your own closet, friends, family, Craig’s List and yard sales what’s next?
Here are more secrets to finding free stuff to sell on eBay and Etsy!
I’m picking up where the previous list left off.
6- Keep a keen eye out for garbage pick up days in your town and neighboring areas!
Every municipality has rules on what can be put out when. So, know the rules. On the days where furniture or appliances are discarded keep an eye out for items that can be resold. Some appliances can be broken down and sold profitably online for parts!
7- Look for moving trucks.
Often when people move they discard bags of clothing and boxes of kitchen appliances, kids toys and more as not being worthwhile to take with them. Those discards can be turned into dollars for you!
Moving day discards can be cash for you!
8- Shop stores with their sales circular in your hand.
Check the sales circulars for daily or weekly deals. Look in the circulars for extra coupons. Go online and also check Sunday newspapers for manufacturer’s coupons. If an item is on sale, with a coupon from the store most places will allow you to piggyback a manufacturer’s coupon. With combining coupons on an item already heavily discounted sometimes you’ll find products end up being free with you liable for any applicable sales tax.
Check online and Sunday papers for coupons!
9- Consider dumpster diving and a trip to the local city dump.
This is not for everyone. You’d be surprised ( or maybe not) at what folks throw out. I’ve heard of some people that find discarded clothes with money still in the pockets! Know your area’s laws re dumpster diving and also the rules governing your local dump. One man’s trash is another’s treasure!
So eBay and Etsysellers look out for moving trucks, know the garbage pick up schedule where you live, shop with coupons and consider dumpster diving!
Any treasure you find to sell from these sources costs you nothing and that means after selling fees and postage it’s all profits for you!
It’s surely nice to hear those cha chings at the Holiday and all the year long from free merchandise!
Well eBay store owners it’s now 56 days til Christmas!
It’s 56 days til Christmas!
From part 1 in this series of preparing your eBay store for the Holidays you have a nice Holiday store header in place or ready to be put in place for your eBay store.
The next step to bringing Holiday cheer into your eBay store is your store description!
This is a very, very important part of your store. Store descriptions are very overlooked by many, many eBay sellers.
Everything you place in your eBay store reflects on you and your business. Oftentimes what I’ll see when I read store descriptions is “Welcome to my store! I love to go shopping. And look for these things every day. Just come back and shop with me again.”
No, no , no! Sellers did you know that eBay gives all store owners of all levels 1000 characters for them to use in their store description. It is SEO territory. What this means is that the search engines actually crawl your descriptions. You want to put in there who and what you are using great keywords. Your keywords are essential for your ebay store and it’s products getting picked up by the search engines like Google,Yahoo, Bing and ebay’s search.
You want to be found by the search engines!
An excellent store description that is crafted full of well chosen keywords helps your customers. When your customers see your store description they will get a clear sense of who you are and what you carry. An optimized store description invites shoppers in to browse and buy!
Invite shoppers in to browse and buy!
Think about what are you selling. What types of items, what brands, and write down a list. From that list start to write a welcoming description that is professional and descriptive.
Here is an excellent store description from Antique and collectible seller Darryl Reilly and his ebay store Reilly & Jenks Antiques.
“Happy Holidays. Welcome to Reilly and Jenks Antiques. We have been selling on line for over 20 years and selling on eBay since 1996. Vintage Holiday items including Putz, ornaments, houses and other items. We offer a fine selection of Formal, Country and Primitive Furnishings and Accessories. Early American Pattern Glass a specialty and have full line from Sandwich to Higbee. We have written five books on the subject including Identifying Pattern Glass Reproductions. Other glassware from early blown mold to Pyrex. We have mens clothing emphasizing Hawaiian shirts, baseball caps and ties. A selection of coffee cups & mugs. Plush and vintage toys. Fine china from early transferware to RS Prussia and Nippon to modern day. Textiles including fabrics, feedsacks, quilts and quilt blocks and sewing items with early 19th to mid century styles. We have a nice grouping of kitchen items from preparation, cooking, baking to serving. You will also find interesting items for home decoration.”
Darryl is incorporating Holiday language to greet his shoppers. He uses wonderful grouping of keywords that let me know his expertise and at the same time he covers a huge variety of goods in a friendly and professional way.
Write that list of your top selling items, categories and best keywords.
Watch this webinar I did on preparing your eBay store to see other great examples of store descriptions to inspire you!
It’s time to get use those 1000 characters eBay store owners to welcome search engines and shoppers!
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