by Kathy Terrill | Jun 20, 2014 | eCommerce News, eCommerce Selling Tips, Social Media Tips
Did you know that if your Facebook Business Page has more than 30 likes you have free analytics from Facebook?
Yes your heard that right free.
On your Facebook Page look to the upper left hand corner.
See INSIGHTS click it.
You will see Page Like, Post Reach and Engagement.
This information will quickly tell you which of your posts got the most attention.
Look to see if there is a trend to time of day and day of the week where you got the most engagement.
When I look at my analytics what I see is my people are early evening people.
In literally three minutes I gained a huge amount of helpful information.
So when crafting your social media posts take those few minutes to check the most effective day and time to post to your Facebook Business .
If content is King then timing is queen.
If Content is King the Timing is Queen in Social Media.
by Kathy Terrill | Jun 14, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay, Social Media Tips
Pinterest is an effective social marketing and branding tool for any size business( small, medium and large) on Social Media whether your a brick and mortar store, internet or both.
Let’s say you have a Father’s Day Board on Pinterest.
What do you do once the Holiday is over? Do you leave the Board up or delete it?
Rather than lose the followers to that board you can rename the board to something appropriate. So if it’s been let’s say a Mother’s Day Board you could relabel it “What to get that woman in your life” or “Perfect gifts for Her”. You get the idea?
You don’t want to relabel something that has nothing to do with what you were pinning as people followed that board for that content.
One thing to keep in mind anytime you change the name of a Pinterest Board you are changing the URL. If you have put the board somewhere else in the social media world or if you have embedded it as a widget on a page renaming the Pinterest Board will kill the link. In that case you’d want to not change the name.
So in 5 seconds(or less) you can rename your board and keep your followers. It’s a win win solution.
Next year when that Holiday rolls around just relabel your board again and you’re good to go.
Time to get busy pinning!
The Holiday is over what do I do with my Holiday Pinterest Board?
by Kathy Terrill | May 29, 2014 | eCommerce News, eCommerce Selling Tips
Want an easy way to learn about your customers?
Ready?
Pinterest.
What?
Yes Pinterest and I’ll tell you how.
Go to your followers. Look at 3-4 of your followers a day and pick followers that are not your personal friends.
What do THEY like?
What are they pinning?
Clothes?
What kinds? Food? What kind?
Recipes?
Crafts?
Cars?
Take notes. Do you see any similarities from follower to follower? Take Notes. PIN THOSE ITEMS. That’s what your followers like and will most likely like and repin. This practice also gives you ideas for products to source for your ecommerce and brick and mortar business.
Checking your followers Pinterst board is an effective way to learn about your customer base there’s only one problem and that’s getting off Pinterest as it’s so much fun!
Yes there is a fact, easy and free way to know your customers likes.
by Kathy Terrill | May 25, 2014 | eCommerce News, eCommerce Selling Tips
It’s summer in the USA.
In addition to our work hours summer bursts with weddings, Family BBQs, outdoor entertaining and travel.
Time is precious.
You want to make eCommerce shopping with you easy. Be certain that your listings and website look great on mobile devices.
In the summer more than ever your customers are buying using their smartphones and tablets.
Check your pictures for their clarity. Do they pop on mobile?
Are your listings looking great on smart phones & tablets?
Check your titles for great keywords to help your customers find you on the web.
Check your descriptions for simplicity and thoroughness.
How is your font size on mobile? Size 14 is best. If its larger than 14 it increases scrolling time and smaller is hard to read.
Is your text left aligned for ease of mobile reading and scrolling.
You will lose sales if your listings are not easy and clear to view on mobile.
Be ready for summer now and welcome your summer customers!
by Kathy Terrill | May 8, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay
Now is the time to be planning for your Christmas Holiday selling season.
Now is the time to be thinking what products you will sell for Christmas and the Holiday selling season.
Contact your manufacturers now. Look online and locally for products now.
Look at last years sales and reviews what sold and when.
Place your orders now.
Christmas in July has become a large pre-season sales opportunity for retailers. To take advantage of profits during summer Holiday sales your products need to be in hand now.
It’s not too late to be ready for Christmas in July if you act today.
Spring is the time to think Christmas selling
by Kathy Terrill | Apr 26, 2014 | eCommerce News, eCommerce Selling Tips
Reading feedback from your customers is a great way to keep your business successful.
I love all my happy customers .
I look carefully for comments on speed of my shipping.
Did my customer like & agree with my item description?
Do I sense anything they didn’t like?
Feedback tells me if I did my job well and it points the way to areas of improvement so that EVERY sale is a WOW experience for the buyer.
Reading feedback provides me the savvy seller great information for staying successful & getting even better.
