Want better search results for the ebay items you’re selling?

Want better search results for the ebay items you’re selling?

by | Aug 22, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay

Many think that to successfully sell on ebay all a seller has to do is list.

False. Well partially false, certainly an item can’t sell if it’s not listed.

And I should say that if you are selling a highly desirable item at rock bottom prices yes the item I think would sell.

However if you are like thousands of ebay sellers and you are listing your items you are facing a lot of competition.

One of the ways to stand out is to write an ebay guide related to the products you are selling.

So if you offer women’s shoes you could write a guide on how to know what shoe size your are!

If you sell winter coats, a guide on what’s the warmest coat might be a good fit.

The guide once published is not only available to ebay sellers it’s fed to other search engines so it can be picked up by Google,Yahoo,Bing etc..

To write a successful guide be sure to put your item in the guide’s title and pick the correct ebay categories to tag your guide.

If I’m selling Party Shoes I want Party Shoes in the title of my guide and I’d want to tag women’s shoes.

The tag function is at the bottom of the writing an ebay guide template.

Once published your items that are related to your ebay guide will appear at the bottom of your guide helping to increase customer traffic to your offerings.

You can write an effective guide in under 30 minutes and your items will reap the results of increased search results on the internet which can mean  more SALES for you!

Here is the link to the ebay template for writing an ebay guide on the ebay site. Click the link under #1 Getting Started.
Link to getting started writing an ebay Guide on ebay’s website

Here’s a guide I wrote on “How chose the right Bible for you” to get you’re creative juices flowing!
An example of an effective ebay buying guide. This 1 is on selecting Bibles.

 

Let me know when you’ve finished writing your ebay guide!

Is it time for better prices for your ebay auctions?

by | Aug 2, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay

Many ebay sellers have found that Sunday nights are an excellent time to have their ebay auctions end.
This is true for profit and non-profit charitable sellers. Yet even following this method sometimes you’ll find your item will end with no bids.
You scratch your head and wonder why?
First you want to make sure you are following ebay’s best practices in writing a great title and description checking that you are not neglecting  your item specifics.
You also want to take clear and clean pictures clearly showing your item from all angles noting any defects you see.
Here is a link to ebay’s seller central with helpful tips for you to write a great listing.

ebay seller central

So you say to me ” Kathy, I’ve done all that and my listing still received no bids”.
Ok did you promote your listing with any Social Media?
What’s key with Social Media is to grab the attention of your potential customers when you first list so they can be aware of your great product AND a day or two  before your listing ends AND then again the day your item will end.
All Social Media whether it’s Facebook, Twitter, Pinterest, Google plus, Instagram, Snapchat etc.. works with a feed of some kind and you want to promote your item without spamming several times to get shoppers looking at your listing.
As you will be posting and reposting on Facebook, Twitter, Pinterest, Google Plus, Instagram etc be fun and informative to your social media followers so your posts are not just here’s my product for sale buy me, buy me!
Let’s say the  ebay auction item you are selling  is a great pair of jeans. You could  say something about how great jeans are for the weekend, how great it is to add another pair of favorite jeans to your wardrobe etc..
So in short to  sell successfully by auction on ebay it’s not enough to list your item among the thousands of products listed every minute on ebay.
If you want juicy prices for your ebay auction listings you’ll need juicy social  media posts and several scattered throughout your listing’s lifespan particularly towards the end of the auction!
Use this tip and let me know your ebay auction selling success!

Is it time for you to get better prices for ebay auctions?

I don’t have anything for Back to School Shoppers!

by | Jul 18, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay

Sellers will tell me  “Kathy I don’t have any Back to School items to offer shoppers!”
Really? Are you sure? Let’s see what do Back to School Shoppers want to buy?
Back to School shoppers purchase clothes for all ages from toddler through adult at all price ranges  and items that are new and gently used.
While parents shop for their children they often grab some choice items for themselves!
School room and craft supplies of all sorts . This includes paper products and of course electronics with all their accessories.
Back packs and bags to carry all the school and sports necessities are also being shopped for.
Dorm Room Supplies are needed as well as everything for outfitting one’s first apartment including pots, pans, knives, forks, knives, spoons,dishes, food storage containers,cleaning supplies, towels, potholders, sheets, blankets, pillows, bed risers, lamps, storage bins in all sizes, hangars,travel mugs, water bottles, can & bottle openers, wine screws, microwaves, small refrigerators, shower caddies, irons, dust busters, blenders and more.
In each of these categories students ( and teachers) want to express their taste and style.
A savvy seller looks to source products that are modern, vintage and or can be personalized with different colors, style choices and even monogrammed.
Do you have some great ideas now? Good for you!
Now go through your inventory deciding what to feature for your Back to School Promotions on your eCommerce site and on Social Media.
Be ready for your shoppers with free shipping, fast friendly customer service, easy returns and exchanges when needed and you’ll be looking at Back to School profits!

Photo Courtesy of Avolore

Free Social Media Analytics from Facebook

by | Jun 20, 2014 | eCommerce News, eCommerce Selling Tips, Social Media Tips

Did you know that if your Facebook Business Page has more than 30 likes you have free analytics from Facebook?
Yes your heard that right free.
On your Facebook Page look to the upper left hand corner.
See INSIGHTS click it.
You will see Page Like, Post Reach and Engagement.
This information will quickly tell you which of your posts got the most attention.
Look to see if there is a trend to time of day and day of the week where you got the most engagement.
When I look at my analytics what I see is my people are early evening people.
In literally three minutes I gained a huge amount of helpful information.
So when crafting your social media posts take those few minutes to check the most effective day and time to post to your Facebook Business .
If content is King then timing is queen.

If Content is King the Timing is Queen in Social Media.

Holiday Boards on Pinterest

by | Jun 14, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay, Social Media Tips

Pinterest is an effective social marketing and branding tool for any size business( small, medium and large) on Social Media whether your a brick and mortar store, internet or both.

Let’s say you have a Father’s Day Board on Pinterest.
What do you do once the Holiday is over? Do you leave the Board up or delete it?

Rather than lose the followers to that board you can rename the board to something appropriate. So if it’s been let’s say a Mother’s Day Board you could relabel it “What to get that woman in your life” or “Perfect gifts for Her”. You get the idea?

You don’t want to relabel something that has nothing to do with what you were pinning as people followed that board for that content.

One thing to keep in mind anytime you change the name of a Pinterest Board you are changing the URL. If you have put the board somewhere else in the social media world or if you have embedded it as a widget on a page renaming the Pinterest Board will kill the link. In that case you’d want to not change the name. 

So in 5 seconds(or less) you can rename your board and keep your followers. It’s a win win solution.

Next year when that Holiday rolls around just relabel your board again and you’re good to go.
Time to get busy pinning!

The Holiday is over what do I do with my Holiday Pinterest Board?

 

Here’s how to know what your customers like!

by | May 29, 2014 | eCommerce News, eCommerce Selling Tips

Want an easy way to learn about your customers?
Ready?
Pinterest.
What?
Yes Pinterest and I’ll tell you how.
Go to your followers. Look at 3-4 of your followers a day and pick followers that are not your personal friends.
What do THEY like?
What are they pinning?
Clothes?
What kinds? Food? What kind?
Recipes?
Crafts?
Cars?
Take notes. Do you see any similarities from follower to follower? Take Notes. PIN THOSE ITEMS. That’s what your followers like and will most likely like and repin. This practice also gives you ideas for products to source for your ecommerce and brick and mortar business.
Checking your followers Pinterst board is an effective way to learn about your customer base there’s only one problem and that’s getting off Pinterest as it’s so much fun!

Yes there is a fact, easy and free way to know your customers likes.

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