Ultimate Guide To Small Business Saturday!

Ultimate Guide To Small Business Saturday!

Small Business Saturday is here sellers! Here are 3 top tips you can use for your ebay, Etsy and online business now to maximize your sales today on this special sales day.These tips take less than 10 minutes to implement!

Small Business Saturday highlights shopping with small businesses!

The 3 tops tips you can implement now for your small business online are:

  1. Change your personal profile picture on your Facebook page to the Shop Small logo to remind your Facebook friends today is Small Business Saturday! This is a subtle and social way to highlight the day.

    Use the Shop Small Logo on your Personal Facebook Page!

  2. On all social media posts for any content you post both products and social content use the hashtag #shopsmall. It’s currently trending on Twitter.
  3. Run a sale in your ebay store using Markdown Manager or CampaignGO. Run a sale in your Etsy shop. Run a sale on your website.If you run a sale on ebay add a matching event with Promotions Manager and share it on social media with the hashtag #shopsmall. If you don’t have an ebay store tweet your items, and post on your Facebook Business page with the hashtag #shopsmall.

The above take minutes to put into place and can help shoppers that want to shop small today find your products!

 

#shopsmall

Get busy sellers and #shopsmall!

The Secret of Scoring Halloween Sales Using Pinterest!

It’s October ebay, Etsy and eCommerce sellers and you know what that means don’t you?

Halloween should be selling now!

It means if you are selling anything Halloween related it better be flying off the shelves NOW!

If your Halloween sales on ebay, Etsy and your website are on target, great! If they are not and or if it’s time to take your online business up a notch, look to Pinterest!

Pinterest is social media that is online scrapbooks created by users that boasts 100 million users as of September 2015!

If you’re not familiar with Pinterest or want to brush up on your pinning skill here is a video I did to help sellers optimize their Pinterest pins and boards!

 

You may think to yourself, “Kathy I have Halloween boards already on Pinterest! I’m finding that my Halloween boards are not getting repins and likes!”
Online seller you have come to the right place!

I find on Pinterest that you need to micro niche your boards and that as a seller you need to be social.

If you sell Halloween costumes don’t have 1 board with all your costumes. Break your costumes down by age. For instance create Pinterest boards for Halloween costumes for adults, Halloween costumes for babies etc.

Micro niche Your Pinterest Boards for Halloween!

Remember Pinterest is social media. So on Pinterest as on all social media platforms you want to be social.

So you say to me, “Kathy I have no idea how to be social about Halloween on Pinterest.”

As a business owner you should have a Pinterest business account. Business accounts on Pinterest are free.
Link to set up/convert for a free Pinterest Business Account!

One of the great free services that Pinterest gives business account holders is a list of interests of your followers!

Under the audience tab in your analytics dashboard you’ll find a tab for interests. Click the tab and voila free from Pinterest you are given awesome ideas for social and product boards!

Pinterest’s personalized statistics tells you as seller in your business dashboard what Pinterest specifically found that your people like to see and pin!

Pinterest Business Account Free Board Tips!

ebay, Etsy and eCommerce sellers jump on Pinterest! Be sure and check your free personalized business analytics! 

It’s time be social, get pinning and welcome Halloween shoppers!

Welcome Home Sellers ! ebay’s 20th Birthday Bash!

Thousands of ebay sellers and staff from around the world converged on San Jose California last week September 10 and 11 for a 2 day Seller Summit to celebrate ebay’s 20th anniversary hashtag #ebay20.

Happy Birthday ebay!

ebay and eCommerce have gone through massive changes in the past 20 years. Pierre Omidyr ebay’s founder remarked to me that in the beginning you had to have your own server to host pictures!

Pierre Omidyr spoke with me about ebay’s early history

Many different kinds of sellers with many different kinds of products are currently on ebay’s global platform.

ebay greeted all of its sellers with an open embrace.

Warm greetings from ebay staff at #ebay20!

From start to finish in every presentation the sellers and the entire selling community were acknowledged and thanked profusely by every speaker from ebay CEO Devin Wenig and ebay’s founder Pierre Omidyr to each of the Vice Presidents and then every leader of the 2nd day break out session workshops.

ebay CEO Devin Wenig & ebay Founder Pierre Omidyr Photo: ebay for business

Starting with the event’s opening video ebay turns 20 to the closing remarks the ebay team with CEO Devin Wenig at the helm turned backward to acknowledge ebay’s roots in social eCommerce and ebay’s heart to empower small and medium business.

ebay’s core values of empowering people were reaffirmed to be the same today but with different challenges and hurdles than what founder Pierre Omidyr faced not so long ago.

https://www.youtube.com/watch?v=oFexG37TbU8&feature=youtu.be

Devin Wenig set the tone by speaking to ebay’s powerful and vibrant selling platform that values people over drones.

ebay spoke to it’s sellers and ebay partied with it’s sellers!

ebay 20 party Thursday Night!
Photo – CampaignGo

I enjoyed one to one access to many ebay senior staff including VP of Seller Experience Jordan Sweetnam, Sr VP of  North America Hal Lawton , VP of Local and Seller Experience Heather Friedland, Laura Chambers VP of Global Customer Trust and more!

Chatting with ebay VP’s Hal Lawton & Heather Gordon Friedland

I wasn’t alone in gaining access to ebay senior staff! They made themselves accessible to sellers in the various public areas of the 2 day summit!

So now that the event full of information and parties is over, what do I think?

#ebay20 was over so fast!

I think ebay is in a very good place steered by informed and compassionate people that are taking a great deal of time to listen and respond to it’s global seller community. 

Seller after seller I spoke with liked the details of ebay’s Fall Seller Release and noted the openness and the consistent easy access to the senior staff. The Fall Seller release is full of actions by ebay to empower it’s sellers.

Over the next few weeks ebay is hosting numerous community chats and events to explain all the details of the Fall Seller Release and it’s impact on seller’s businesses.

Pinterest Board with Upcoming Events for ebay’s Fall Seller Release!

I’m left feeling very happy, full of information, tips, email addresses and hugs. I am very optimistic with a bit of caution in my mind.

ebay has started a massive reaching out to it’s sellers. It has opened the door to talk and listen. This is going to be some job! ebay staff spoke of using snap polls, surveys and social media to listen and engage with the seller community regularly. 

I’ll be watching to see how the ebay selling community
responds. I want to see the what and how of ebay’s corporate energy to continue and maintain this vital conversation. 

Well done ebay to remember ebay started with a man whose heart was to believe in people and to reaffirm that essential value.

I look forward to seeing how Devin Wenig and his team orchestrate a vibrant and ubiquitous ebay.

Happy birthday ebay! And thank you Pierre!

 

5 Secrets To Labor Day Sales On ebay!

Has the summer been a slow time for your sales on ebay? Are you having the best summer yet selling on ebay?

Has Summer Been Slow For You On eBay?

Whether your sales are up or down as a seller you want to make sure that your listings are optimized and ready for your customers over the upcoming Labor Day Weekend!
One way to help bring shoppers to your ebay listings is to make sure that you include shipping upgrades.

I will take care of you!

Regardless of how you ship it’s a wise choice to offer your customers paid shipping upgrades. Sometimes a busy shopper can be in a rush needing an item right away. With a shipping upgrade option you savvy ebay seller will score the sale! 

I’ve got 4 more secrets for great ebay Labor Day Sales for you!
Click on 5 Secrets For Labor Day Sales On ebay below and I’m give you all 5 tips for free to help you increase your sales this weekend!
5 Secrets For Labor Day Sales On eBay!

eBay seller are you ready to hear cha chings on your smart phone and tablet?! Get busy using my ebay sales secrets and welcome customers to your items all weekend long! Cha ching, cha ching, cha ching!

The Secret Of Periscope For ebay And Etsy Sellers!

As an online seller has Periscope caught your interest yet? Did you hear after it’s initial launch it had 1 million users sign up within it’s first 7 days! The first 7!
If you don’t know Periscope is a video streaming app you can link to your Twitter account. 
So, why as an ebay and Etsy seller do I want to be using Periscope?

Why as an ebay and Etsy Seller Do I Want To use Periscope?

I will tell you why, your potential customers are there!

What is Periscope’s secret? Why are so many jumping in and using it?

Periscope is new and the marketer’s have not taken it over yet and ruined it!

Who can forget social media marketing expert Gary Vaynerchuk’s infamous announcement, “Marketer’s ruin everything!”


Right now Periscope is fun and fresh! The marketers have not taken over and ruined it. Periscope is virgin territory just waiting for the savvy ebay and Etsy sellers who will take the time now to learn and use it!
Did I mention that Periscope is free?! All you need to start on Periscope is your smartphone?!

Read my beginner Periscope tips to help prepare yourself!

My Tips Will help You Start Right On Periscope!

Periscope is a wonderful venue for ebay and Etsy sellers to show off their finds and or discuss their craft process if their items are hand made. Be authentic and show what and how you sell! Include some personal shares of recipes, the view of  your backyard, and even traveling to the post office! Think about what people might like to see that you perhaps take for granted. To you your day’s tasks are typical but to someone else it can informative and very entertaining!

Be Yourself On Periscope!

Be yourself on Periscope! You’ll enjoy it and so will your followers!

Follow me on Periscope @love2beselling and you’ll see live broadcasts and get ideas for yours!

Grab your phone and broadcast. Your eBay and Etsy customers are waiting for you!

Help! How Do I Get Followers on Periscope?

The twitter app Periscope is exploding and many including me are jumping in and having a blast!

Be sure and read my blog post date August 15th on getting started on Periscope!

Kathy’s Blog Post On Getting Started On Periscope!

“OK Kathy”, you say ” I’m broadcasting on Periscope, but I’m only getting 1-2 viewers. I’m discouraged, How can I get more people to watch my scopes?”
The answer is simple.

Ask.

Yup ask and I’ll tell you who and I’ll tell you where!

20-30 minutes before you Periscope ( or scope) post on your Facebook Business Page and Instagram account that you will be on Periscope and for your followers to set their watches to join you! It helps to “tease” them with something they’ll want to watch.

I recently did a Periscope about some basic photography tips for ebay and etsy sellers. So my lead in was “tune in for a photo hack that’s perfect for sellers in small spaces!”

Then 10-15 minutes before my Periscope I then announced to my Twitter fans that I’d be on Periscope with a must see camera tip for online sellers!

The point is I was “teasing” or promoting my “appearance” just like all the TV shows and films do. Get your followers interested in what you’ll be broadcasting and pick interesting titles for your scopes!

Soon your Periscopes will be seen by dozens and then hundreds, and who knows, even thousands of fans?!

It starts with announcing and asking for folks to watch and giving them a reason to!

Here’s a recording of the Periscope I did with a great photography hack for ebay and etsy sellers in small spaces, like NYC apartments! How would you have teased this Periscope?

 

Follow me on Periscope @love2beselling for awesome live online selling and social media tips for entrepreneurs and sellers!

Comment below and let me know when you’re broadcasting!

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