The Power Of Hashtags In eCommerce!

by | Aug 10, 2015 | eCommerce News, eCommerce Selling Tips, Selling on eBay, Social Media Tips

eBay seller Kristin Swanson recently discovered the enormous power of one well chosen hashtag on Twitter!

The Power of The Hashtag!

The Power of The Hashtag!

When Kristin was at a White Castle restaurant on a recent trip to Las Vegas in July she took and posted a picture of her White Castle hamburgers with a beer with the hashtag #WhiteCastle!

A month passes and White Castle messages her can they use her picture for International Beer Day on August 7?

White Castle’s Tweet with Kristin’s Picture!


Of course savvy ebay store owner Kristin said yes!

When White Castle tweeted Kristin’s picture on International Beer Day they included her Twitter name @premier_finds in their tweet that went out to their over 70,000 followers and fans!

Premier Finds Twitter Account!

Guess who had record sales in her ebay store on International Beer Day?

Kristin’s eBay Store Premier Finds!

The take away from this remarkable event? When you are out and about at restaurants, movies, and shopping be sure to take pictures and tweet! You’ll want to include the establishment’s name in one of the hashtags that you chose!

Social media is social and big brands are always out and about and they are looking for authenticity and that includes you and photos from your smart phone!

Here’s a  toast to a well placed hashtag! Congrats Kristin!

 

How Can I Optimize My Social Media On Facebook?

by | Aug 6, 2015 | eCommerce News, eCommerce Selling Tips, Selling on eBay, Social Media Tips

I had a wonderful conversation with ebay store owner Serena Lee about her delightful store Quality Value Finds. Serena wanted to know how to optimize her social media posts for her ebay store on her Facebook Business page.

Quality Value Finds an ebay store

Like many ebay store owners Serena admitted to struggling with how to curate engaging content. I said I’d take a look at her accounts and see what I could suggest.

I looked at her ebay store inventory and spotted this classic McDonald’s Miss Piggy glass!

Miss Piggy Drinking Glass!

Well, in case you missed the big news on August 5th CNN news and others reported that Miss Piggy and Kermit had announced to their adoring public that they were calling it quits!

Miss Piggy and Kermit End Their Relationship!

This CNN article is the perfect post for Serena’s Facebook Business Page! After the CNN post later that day or the next, Serena could say here is the glass to toast their future, or reminisce about all their great moments!

What a savvy seller does is to note trends in the news post them in a timely fashion and then later post your own product that relates to the event.

Keep An Eye On News And Trends!

At times it will be right just to post your product, and tie it the current news event. So instead of posting the CNN article, Serena could go right to posting the Miss Piggy glass and say here’s the perfect glass to toast this classic couple, or something to that effect!

Do you get the idea? Look at the news and what’s trending, then look at your products and post some purely social content and then content that ties events and trends to your products!

Have fun with your posts and be engaging. Your followers will appreciate it and enjoy following you and your great content and products !

Help! How Do I Be Social On Social Media?

by | Aug 4, 2015 | eCommerce News, eCommerce Selling Tips, Selling on eBay, Social Media Tips

Eager sellers turn to me and say “Kathy, help me! I don’t know how to be social on social media! I just know how to post my products!”
I hear you entrepreneur, I hear you!

Help, I don’t know how as a business to be social on social media!

To be effective on social media just remember no one wants to listen to endless promotions. Don’t most TV viewers mute commercials or fast forward through them?

You don’t want to muted and ignored by customers!

As a successful online seller you want to find great content that engages and entertains your customers so they look forward to your posts, not mute them.

One fast and easy way to find trending topics daily is on your Facebook page! When you’re on Facebook look to the right of your main feed and you’ll find all kinds of stories on numerous topics!

You can use this free and hot trending information that’s happening in the moment to craft posts for your followers on your Facebook business page, Twitter feed, Google Plus and more!

These posts on events happening now can have the effect of bringing customer traffic your way!

In under 3 minutes I show you how to do this on this You Tube video!

Copy and pastes links to the stories you chose on your chosen social media platform. You can use this strategy for your Facebook Business page, Twitter account, Google Plus and/ or with a picture on Instagram and add a few hashtags!

You can also use this strategy tying events happening now to your products. Soft sell, engaging product posts linked to stories current in the news will make you an interesting entrepreneur and source of trending information rather than annoying retailer.

So, entrepreneur, are you ready to be interesting?

Ready To Be Interesting?

 

How To Set Up Your Facebook Page For A Business!

by | Jul 30, 2015 | eCommerce News, eCommerce Selling Tips, Selling on eBay, Social Media Tips

If you have a brick and mortar or online small to medium sized business a Facebook Business page is an essential free and invaluable tool for you to gain interaction with customers and sales!

Step 1 is create a Personal Profile on Facebook!

Facebook step by step instructions to create your personal profile
Step 1 for most sellers will be to start a personal page on Facebook.
Once you’ve done that ( and many sellers already have one), you want to add a business page for your website, ebay, etsy or other online sales venture.

Following this infographic and video you’ll know how to add a Facebook Business Page.
Setting up Your Facebook Business Page Tutorial!

Now that your page is in place if you are an ebay , etsy  or Bonanza seller there are free apps from esoftie that you can add to your Facebook Business Page to import your listings. Once installed there will be a tab for the listings on your Facebook Business Page.

Free Apps For to use with your Facebook Page for eCommerce Items!

But wait there’s more! You can also install free apps from Woobox for your Pinterest, Twitter, You Tube and Instagram accounts to your Facebook Business Page enabling  your Facebook followers to easily find you on other social media!
Free social media WooBox Apps!

Again once your apps are installed you’ll find them on your Facebook Business Page under “more”.

One last tweak for your Facebook Business Page is to add a “Shop Now”. Here’s how to do that quickly and easily!

Now that your Facebook Business Page is set, you’ll want some people to like your page! Here are two easy ways to gets likes! First is to message friends and family and ask them for likes.

Next you’ll announce your new page on other social media venues where you already have a following and invite your followers to come over to your Facebook Business Page and like it!

Welcome people to your page with engaging content tailored to their interests and some of your choicest products! It’s always wise to mix lots of social content in with your product postings while making your product postings very social.

Following big brands in your category can be very helpful for content ideas and strategies! Watching how they craft their posts will inspire you!

Watching Large Brands Can Inspire You!

Have fun engaging with and attracting your shoppers!

4th Quarter Sales For eCommerce Start Now!

by | Jul 23, 2015 | eCommerce News, eCommerce Selling Tips, Selling on eBay, Social Media Tips

With the Christmas and the Winter Holidays selling season less than 6 months away entrepreneurs if you are not gearing your business for December now, you will lose sales!

Without strategic planning for 4th Quarter you will lose sales!

Have you looked and categorized your inventory for the Holidays? 

Is your social media crafted and and targeted to bring you the shoppers you want?

Do you have reliable sources of inventory for 4th quarter? Have you considered how to make your inventory stand out in the crowd?

Do you have reliable sources of inventory for 4th quarter?

If you answer yes to any of these, or maybe, or I’m not sure, now is the time to  listen to the replay of an outstanding webinar I just took part in!  Are you ready to learn  success strategies from social media eCommerce star John Lawson and ebay power seller Kathy Keefe and myself?

Click For Webinar Replay For Less Than 2 Starbucks Coffees!



Investing now in the right information, sets the table for the profits you’re looking for this 4th quarter. It’s time to get to work entrepreneur and click that link and listen to the information you need to skyrocket your sales!

Are You Ready To Ignite Your 4th Quarter eBay Sales?

by | Jul 19, 2015 | eCommerce News, eCommerce Selling Tips, Selling on eBay, Social Media Tips

The countdown to Christmas has begun ebay sellers and you know what that means!

No, not panic, it’s time to plan!

Without a plan unless you are selling the most recent ipad for an unbelievable price you will not maximize your 4th quarter sales potential on any selling platform.
Author of  the best selling book Kick Ass Social Media, John Lawson

is hosting a free webinar Tuesday July 21st at 7pm est with myself and top rated ebay seller and coach Kathy Keefe to help you in under 1 hour get ready to ignite your ebay sales.
And the cost you ask, well, it’s free.

Yup it’s free!

Just click this link and sign up.
Sign up link for Igniting Your ebay Sales Webinar!

You’ll get the replay for free too.

If you DON’T sign up, yes you’ll be able to get access to the replay later, but it will cost you a nominal fee. So, heh, save the money and sign up!

We’re all volunteering our time and knowledge of ebay selling to help you. If you sell in other arena trust me you’ll find plenty of invaluable information in our 1 hour power packed webinar!

So the question is, are you ready to ignite your sales on ebay?!

 

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