Three Strategies for Beating the eBay Summer Sales Slowdown!

If you’ve been told that there is an inevitable eBay summer sales slow down, don’t believe everything you hear.

Retail sales were reported as flat in April 2024, which could forecast a slow summer for selling. However, with the information I’ll be sharing, there’s no need for you to experience an eBay summer sales slowdown. Sure, people are on vacation, out of town, or outdoors enjoying summer activities, but they’re still shopping!

Remember, the majority of eBay shoppers are on mobile, and one thing people typically have nearby, no matter where they are, is their phone! Here are three ways to get summer shoppers to purchase from your eBay listings and keep your sales from slumping.

First, eBay seller, think seasonal!

Want to avoid slow eBay summer sales? Christmas in particular sells year round, furthermore Christmas in July is definitely a thing. So, consider this as a reminder to get your Christmas items listed! Got that done, good!

Now, look around you as you’re out and about. Furthermore, go on social media. What are people doing? Are they cooking on the grill, eating on the patio, gardening, traveling? Or are they playing sports, attending family reunions, or hanging out at the pool, lake, or ocean

Now think about what you sell, what you haven’t yet listed, and what you could source that would be useful for people doing those things. Think seasonal clothing, barbecue sets, pet accessories to keep Fido cool, travel goodies, bathing suits, pool toys…you get the drift.

Second, to avoid slow eBay summertime sales, think limited edition and discontinued.

For example, lots of eBay buyers rely on the site to keep them stocked with their favorite shade of lipstick, especially if it’s no longer available in their area. Scented soaps are popular, too. Sometimes they’re offered for a limited time only or sold as a limited edition. Discontinued and/or sold-out health and beauty products live on, thanks to eBay!

Check your unlisted inventory. Do you have any health and beauty items to list? Be sure to take a look at the shelves of your favorite drugstore. Check clearance and sale items. You can look them up easily on your cell phone, now that Product Research is on the eBay app! Just be sure items are new and unopened, and be sure to note the expiration date, if there is one. Some discontinued beauty products sell for a pretty penny. Hint: be sure to check bars of soap.

Third, while you’re thinking seasonal, limited edition, and discontinued, consider your closets, dresser drawers, and kitchen cabinets.