Free Social Media Analytics from Facebook

by | Jun 20, 2014 | eCommerce News, eCommerce Selling Tips, Social Media Tips

Did you know that if your Facebook Business Page has more than 30 likes you have free analytics from Facebook?
Yes your heard that right free.
On your Facebook Page look to the upper left hand corner.
See INSIGHTS click it.
You will see Page Like, Post Reach and Engagement.
This information will quickly tell you which of your posts got the most attention.
Look to see if there is a trend to time of day and day of the week where you got the most engagement.
When I look at my analytics what I see is my people are early evening people.
In literally three minutes I gained a huge amount of helpful information.
So when crafting your social media posts take those few minutes to check the most effective day and time to post to your Facebook Business .
If content is King then timing is queen.

If Content is King the Timing is Queen in Social Media.

If Content is King the Timing is Queen in Social Media.

Holiday Boards on Pinterest

by | Jun 14, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay, Social Media Tips

Pinterest is an effective social marketing and branding tool for any size business( small, medium and large) on Social Media whether your a brick and mortar store, internet or both.

Let’s say you have a Father’s Day Board on Pinterest.
What do you do once the Holiday is over? Do you leave the Board up or delete it?

Rather than lose the followers to that board you can rename the board to something appropriate. So if it’s been let’s say a Mother’s Day Board you could relabel it “What to get that woman in your life” or “Perfect gifts for Her”. You get the idea?

You don’t want to relabel something that has nothing to do with what you were pinning as people followed that board for that content.

One thing to keep in mind anytime you change the name of a Pinterest Board you are changing the URL. If you have put the board somewhere else in the social media world or if you have embedded it as a widget on a page renaming the Pinterest Board will kill the link. In that case you’d want to not change the name. 

So in 5 seconds(or less) you can rename your board and keep your followers. It’s a win win solution.

Next year when that Holiday rolls around just relabel your board again and you’re good to go.
Time to get busy pinning!

The Holiday is over what do I do with my Holiday Pinterest Board?

 

Here’s how to know what your customers like!

by | May 29, 2014 | eCommerce News, eCommerce Selling Tips

Want an easy way to learn about your customers?
Ready?
Pinterest.
What?
Yes Pinterest and I’ll tell you how.
Go to your followers. Look at 3-4 of your followers a day and pick followers that are not your personal friends.
What do THEY like?
What are they pinning?
Clothes?
What kinds? Food? What kind?
Recipes?
Crafts?
Cars?
Take notes. Do you see any similarities from follower to follower? Take Notes. PIN THOSE ITEMS. That’s what your followers like and will most likely like and repin. This practice also gives you ideas for products to source for your ecommerce and brick and mortar business.
Checking your followers Pinterst board is an effective way to learn about your customer base there’s only one problem and that’s getting off Pinterest as it’s so much fun!

Yes there is a fact, easy and free way to know your customers likes.

Want more customers?

by | Apr 29, 2014 | eCommerce Selling Tips, Social Media Tips

Want more customers?
Listen.Yup listen.
What’s your area of sales? Let’s say pet products.
Go on twitter and Pinterest and in search pets, names of breeds etc..
Then engage.
On Pinterest leave friendly comments. Like Pins.
On Twitter search by hashtags & engage in a similar way being brief using a few words. Retweet. Be nice. Be friendly.
What you’ll find is people will follow you. They will respond to your comments by favoriting them etc..
It’s about creating relationship  and community.

They’ll see you sell products and if they’re interested they’ll come take a look at your products. Nothing wrong with your mentioning them while you’re also busy liking their posts & retweeting their comments.

Be friendly. Have fun. You will gain far better results than sell sell sell. You’ll also have more fun. Fun is contagious. Hard sell is not.

Friendly engagement is attractive to people.

 

Mother’s Day is coming Fast

by | Apr 25, 2014 | eCommerce News, Social Media Tips

Mother’s Day is fast approaching.
This year it’s Sunday May 11.
Now is the time to be tweeting, posting on Facebook & pinning on Pinterest for this special day.
Length & content are key to getting attention from your followers & new shoppers.
Here are some great tips on effective social media posts.  You want to pay attention to great content & length.
Time to get busy tweeting, pinning & posting!
Effective length & content for Social Media

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