Kick Ass Social Media Tips for less than $2!

by | Nov 14, 2014 | eCommerce News, eCommerce Selling Tips, Social Media Tips

Savvy entrepreneurs are always looking for great information on social media!

Sellers want to know which platform is best for them!

Do I use Facebook, Twitter, Pinterest, Google Plus or Instagram?

You may be using lots of Social Media but you find as a seller your competition’s Facebook Business page has thousands of likes and customer engagement and yours has woefully little!

What’s an ecommerce seller to do?

Get information from someone who is in the trenches with you!

You want to hear from a successful ecommerce seller who helps other sellers consistently increase their sales and effectiveness of their social media!

John Lawson is a multi million dollar seller online.  He was featured by American Express in their Amex Open Forum For Business. MSN Money named him one of “America’s Best Home-Based Businesses. He’s been featured by Fox News, PC Magazine, The Wall St Journal and The Washington Post and more.

But wait there’s more!

John is the Chief Consultant at ColderICE Media and he is the Coach and Trainer of ICE eCommerce Bootcamps.

To hear John as a key note speaker at an e commerce event can cost cost you hundreds and hundreds of dollars and thousands of people have done that and felt is was money well spent.

Do you want the deal of the century?

For a short time the download to the Kindle Version of John’s top selling book Kick Ass Social Commerce for E-Preneurs  is $1.99

Yes  you heard me you can download Kick Ass Social Commerce for E-Preneurs Media for $1.99 to your Kindle app!

What you haven’t clicked the link yet?

 

How Do I Create Great Content For My Social Media Posts?!

by | Oct 31, 2014 | eCommerce Selling Tips, Social Media Tips

People will ask me “Kathy how do I get great content for Pinterest, Facebook, Twitter, Google Plus, Instagram and the myriad of  social media platforms out there?

One way that I find effective is what I call “cross posting” and this is how I do it.

You have a product that you’ve pinned to Pinterest. I’m using my Tony The Tiger Coffee Mug as an example.
Tony The Tiger Mug On Pinterest

I then write a post on Facebook about this mug. I simply tweaked the copy already on the Pinterest Pin description and posted it on my ebay store Facebook page with a link to the pin.

Tony The Tiger Mug Pinterest Pin Post On Facebook Business Page

I find shortened links are the most effective on Facebook Business pages so I get a shortened link by using the free tool Bitly.

Bitly’s Website

By pinning my Tony The Tiger Mug on my Facebook Business Page with fun content about Tony and Kellogg’s I’m creating engaging content and letting my Facebook followers know about my Pinterest presence and the colorful mug at the same time.

Pinterest Pins are useful in this same manner on Twitter and Google Plus. I could easily post a picture of the pin to my Instagram account.

So, by “cross pinning” I’m creating great content simply and easily and using it effectively on many social media platforms and as a bonus I’m encouraging followers on one venue to join me on another in a very social and pleasant manner!

So the question remains, Do you remember Tony The Tiger?

 

How To Increase Sales And Size Order For Your Holiday Sales!

by | Oct 29, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay

According to a recent blog post from Socially Stacked over 40% of shoppers will begin their Holiday Shopping in November!

So, as a savvy entrepreneur and business owner the question is how do you get these shoppers to spend their money with you?!

The answer is offer shopping discounts!

Look at your inventory and institute discounts if customers buy more than a certain dollar amount so they have a reason to spend their money with you and not your competitor!

If you have an ebay store there is an awesome free tool available to you that will put discounts in place for you called Promotions Manager. With this tool you can offer dollars off, a discount and or buy 2 get 1 free order size discounts. You set the criteria for the discount and the inventory that is available for your customer to purchase to gain the savings. The seller controls the details of the offer. You can offer a variety of discounts to your shoppers within different categories in your ebay store and or you can do an offer for your entire store like buy more $200 merchandise ( and include all your inventory) for 10-20% off, $20 off etc.

Here is  short video I did on how to easily set up a great sales discount on ebay using Promotions Manager.

So,  since 40% of shoppers will start spending their money next month it’s time to get ready with great discounts to bring these customers your way so that your 4th Quarter is your best ever!

Want larger orders in your ecommerce business ? Size Matters!

by | Aug 5, 2014 | eCommerce Selling Tips, Selling on eBay

I recently got a large clothing sale by one customer in my ebay store!
How?

My ebay store categories includes clothing sizes!
By sorting the clothes you sell by SIZE you are inviting browsing and shopping for your customers!

Your customers spending more time in your ebay store (or website) browsing and shopping can potentially greatly increase the order size of each sale!

Most importantly using clothes sizes in your ebay store categories(or website) shows your shoppers you care about your them!

It shows your customers you value their time and want to make their shopping experience with you a pleasant experience and that you care enough about them to set up your site in a manner that’s easy for them to navigate!

With the busy times we live in who isn’t looking to save time?!

Want larger order sizes for your clothing items?

Take the time to include sizes in your store categories.

Welcome happy and satisfied  shoppers!

 

You can get bigger orders from your ebay store customers! Want to know how?

I don’t have anything for Back to School Shoppers!

by | Jul 18, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay

Sellers will tell me  “Kathy I don’t have any Back to School items to offer shoppers!”
Really? Are you sure? Let’s see what do Back to School Shoppers want to buy?
Back to School shoppers purchase clothes for all ages from toddler through adult at all price ranges  and items that are new and gently used.
While parents shop for their children they often grab some choice items for themselves!
School room and craft supplies of all sorts . This includes paper products and of course electronics with all their accessories.
Back packs and bags to carry all the school and sports necessities are also being shopped for.
Dorm Room Supplies are needed as well as everything for outfitting one’s first apartment including pots, pans, knives, forks, knives, spoons,dishes, food storage containers,cleaning supplies, towels, potholders, sheets, blankets, pillows, bed risers, lamps, storage bins in all sizes, hangars,travel mugs, water bottles, can & bottle openers, wine screws, microwaves, small refrigerators, shower caddies, irons, dust busters, blenders and more.
In each of these categories students ( and teachers) want to express their taste and style.
A savvy seller looks to source products that are modern, vintage and or can be personalized with different colors, style choices and even monogrammed.
Do you have some great ideas now? Good for you!
Now go through your inventory deciding what to feature for your Back to School Promotions on your eCommerce site and on Social Media.
Be ready for your shoppers with free shipping, fast friendly customer service, easy returns and exchanges when needed and you’ll be looking at Back to School profits!

Photo Courtesy of Avolore

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