Women-Owned Businesses Thrive on eBay!

by Kathy Terrill | May 26, 2023 | eCommerce Tips, Selling on eBay

By virtually any standard of measurement, women-owned businesses thrive on eBay. In fact the company’s first CEO was a woman, Meg Whitman. She oversaw eBay’s rocket-ride transformation from quirky startup to multi-billion-dollar pioneering ecommerce powerhouse. Along the way, she empowered millions of fledgling businesswomen.

Although subsequent CEOs have been male, 34% of eBay’s global leadership positions are currently filled by women.

Three of the top nine executives on eBayInc.com’s Leaders page are women They’re all senior vice presidents in key positions. They are: Marie Oh Huber, Chief Legal Officer, General Counsel & Secretary; Stefanie Jay, Chief Business and Strategy Officer; and Julie Loeger, Chief Growth Officer.

Who are some of the top female sellers running businesses on eBay?

From 2016-2019, eBay’s seller recognition SHINE Awards celebrated the platform’s small and medium-size businesses. Laurie Ann Wong was the first seller Grand Prize winner. Her Reflections of Trinity was named eBay’s 2016 Small Business of the Year. 

The following year, in 2017, Angie Cardona-Nelson took home the Grand Prize. She was followed by Cori O’Steen in 2018 and Jodie Rosenbaum in 2019 — all woman entrepreneurs.

eBay is attractive to many women starting an online small business because it costs very little or nothing to begin.

Furthermore, sellers can list things they already have on hand. A wide array of items sell well on eBay. Saleable inventory ranges from all kinds of apparel to plush toys to trading cards, TV remotes as well as collectible trading cards. And don’t forget products for pets! In short, by selling on eBay, women can create a business on a shoestring, with minimal start-up costs

By contrast, financial hindrances stymie many women entrepreneurs who want to launch a business of their own. Female billionaire Kendra Scott frequently talks about the gender gap in attracting angel investors for female-owned enterprises.  She says, “Getting funding and getting taken seriously were significant roadblocks.” On eBay, there are no such gender roadblocks.

eBay is a natural fit for women-owned  businesses.

Whether full-time or part-time selling, eBay allows women flexibility, freedom and a low cost way to start a full time or part time hustle.  eBay sellers work at their own pace, control their own schedule, and maintain their preferred work/life balance.

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In eBay Inc.’s 2022 Small Business Report states that women are 13% more likely than men to say that eBay is essential to their business. And they are 7% more likely to say that eBay played a big role in starting their business.

Women in Small Business-eBay Small Business Report! (Photo: Courtesy of eBay)

According to eBay Main Street, “[On eBay,] small businesses owned by women are not just trade equals; as a group, they generally outperform the rate of eBay small businesses overall.” 

Further the study reports, “Women entrepreneurs on eBay are building successful business enterprises for the long haul.”

They’re pretty happy about that, too. In fact, a survey by Inc. magazine found that female entrepreneurs in the US rank their happiness three times higher than that of women who are neither entrepreneurs nor business owners.

And with all that happiness, once up and running on eBay, women step right into exporting around the globe.  Here are some of those detailed in eBay Main Street’s 2022 US Women-Owned Small Online Business Export Report:

US Women-Owned Small Online Business Export Report (Photo: Courtesy of eBay)

97% of eBay’s female sellers export to an average of 15 countries, compared to 96% of male sellers.

By contrast, less than 1% of small businesses nationwide export, and then only to an average of 4 countries

55% of women-owned small businesses on eBay export to 10 or more countries, vs 51% of small businesses on eBay overall and 8% of businesses in the USA

“eBay is reducing everyday barriers that have traditionally locked small businesses, including women-owned small businesses, into their local market,” explains Cathy Foster, VP of eBay Government Relations.

“Shoppers across the country and around the world are now available to small women-owned enterprises regardless of where they call home,” she continues. “We are committed to providing women-owned small businesses with the means and opportunities to grow their operations and create wealth in their own communities.”

Kendra Scott shared, “In our world today, there are still so many barriers that women face—whether cultural, financial or self-imposed. My mission as a woman, a founder, and an entrepreneur, is to break down those barriers and clear the path for other female leaders to follow—to empower women to achieve their dreams, whatever that may be, and pass on the wisdom I’ve learned through my own journey.”

eBay welcomes and nurtures its women owned businesses. In short, women owned businesses thrive on eBay!

So, now is the time to get busy listing and selling on eBay!