Here’s what you need to know about eBay’s 2023 Summer Seller Update.
For eBay sellers, the most highly anticipated days in any given year are those when eBay releases a seller update — especially since specific dates are never announced in advance!
These updates inform the seller community about upcoming changes (and sometimes explain recent changes as well). They impact all aspects of selling on eBay, from categories and fees to listing and shipping to seller protections and more. For this reason, sellers often tend to view updates with great trepidation.
The site-wide rollout of eBay International Shipping (EIS)
New solutions to the perennial problem of unpaid items (UPIs)
Also announced in this Summer Seller Update is eBay’s dynamic ad rate for Promoted Listings Standard (PLS). This is something you might want to consider trying.
Of course, no seller update is all sunshine and lollipops.
The most challenging (and confusing) part of this particular update is the section that explains the complicated new regulations around selling and shipping to buyers in Europe. I’ve gotten some clarification from various eBay executives and team leaders, which I’ll pass along to you.
When a buyer asks their bank or credit card company to reimburse the amount they paid for something, it’s called a chargeback. eBay has listened to seller feedback and made significant changes to their payment dispute process.
‘Now sellers can provide detailed information documenting a transaction’s validity, enabling them to more effectively challenge a charge-back (and hopefully get to keep the money). The info they provide may also help them qualify for seller protections. Get details and FAQs at https://www.ebay.com/sellercenter/resources/seller-updates/2023-summer/business.
Reporting Inappropriate Buyer Messages
eBay was founded on the premise that people are basically good. Which for the most part, they are. But not all of them. Some unscrupulous buyers try to coerce the seller into taking their transaction offline; others attempt to bully their way to a full or partial refund.
New sellers are especially vulnerable to such ploys and may even be specifically targeted. Now eBay is giving sellers the power to report these bad buyers right from My Messages. Sellers can also block unwelcome buyers.
On your smartphone, Just click on “the kebab” button (three vertical dots) in the upper right-hand corner of the conversation to see the drop-down menu options for doing so. On a desktop or laptop computer, click the Actionbutton above the message, then choose “Report message” (you’ll be asked to provide a reason) or “Block this member”.
Unpaid Items: a Never-Ending Story
Unpaid items following a successful auction or accepted Best Offer are a perpetual thorn in the side for sellers. But according to the Summer Seller Update, eBay is testing a new feature that requires buyers to add a payment method before sending a Best Offer. If their offer is accepted, eBay will automatically collect payment from the buyer.
Thanks to recently implemented and very complex legislation, selling and shipping to buyers in Europe — especially France and Germany — is currently somewhat of a hot mess.
Basically, Extended Producer Responsibility (EPR) laws makes manufacturers, importers, and eBay sellers responsible for the entire life cycle of the products they sell. It’s all part of a well-intentioned initiative aimed at protecting the environment by preventing, reducing, and managing waste.
For more details plus specific information on selling to France go HERE.
As for Germany, EPRlaws there are especially convoluted when it comes to the Electronics category. In addition, the German Packaging Act (Verpack G) regulates packing materials. Get the full scoop HERE.
Meanwhile, rest assured that in most cases, EIS can fulfill your order while complying with applicable regulations.
If it’s an item that EIS can’t (yet) handle, the listing will be blocked for buyers in those countries. That makes using EIS a no-brainer for sure!
Dynamic Ad Rate for Promoted Listings Standard
Promoted Listings (PL) is a major moneymaker for eBay — especially the pay-per-sale version, Promoted Listings Standard (PLS.) As of the 2023 Summer Seller Update, eBay has added a Dynamic Ad Rate (DAR).
DAR is a system whereby you let eBay automatically adjust your PLS percentage. You can cap this percentage it at any desired amount, which is why you think about testing DAR to see if it works for you. Check out the details and DAR FAQs at https://www.ebay.com/sellercenter/resources/seller-updates/2023-summer/listing.
Summing Up eBay’s 2023 Summer Seller Update
eBay’s 2023 Summer Seller Update includes an interesting gamut of changes, most of which should benefit you and your business on eBay. Read the entire update to get the best sense of what’s what.
Summertime on eBay often means a slowdown in sales.
Buyers spend more time outdoors and they go on vacation. They’re busy taking kids to and from camp. In short, they’re is lots to do besides shop on eBay. So what’s a seller to do to beat the eBay summer sales slump? Plenty!
You don’t have to spend the dog days of summer mired in the eBay doldrums.
Facing an eBay summer sales slump? This could be the perfect time to catch up on projects, be they personal or business related.
Summertime projects could include prioritizing more time for yourself or with your family and friends. Maybe it’s your chance to finally tackle those home repairs you keep putting off or do some fashion-forward redecorating. If so, more power to you! Recently, I recently joined Jim “Griff” Griffith, host and editor in chief of the eBay for Business podcast, to share strategies for beating the eBay summer sales slump. Listen to our discussion in here.
On the business front, you might consider the following:
Reorganizing your home office
Fine-tuning your photography station
Streamlining your shipping process
Revamping your inventory management system
Taking a physical inventory of your listed items
Sorting unlisted inventory into batches for easier listing
Of course, if you’re a yard/garage/estate sale aficionado, summer is your best season for sourcing.
Making the most of it should keep you plenty busy! Then when you’re snowed in next winter, you’ll have lots of items to list. Start planning for Q4 and the holidays, too — always the year’s most hectic retail moment.
As for sales-boosting strategies, put on your eBay thinking cap.
What types of products are in demand for summer? Look for items that buyers are shopping for right now:
Patio and/or yard décor
Garden accessories and supplies
Pool toys
Beach gear
Summer clothing (e.g., bathing suits and cover-ups)
Home furnishings with summertime appeal
Just remember the #1 rule of buying inventory: The profit is in the purchase.
For even more ideas to help cure eBay Summer Sales Slump, check out my free guide Top 10 Tips to Ignite eBay Summer Sales! Download your complimentary copy HERE.
Top 10 Tips to Ignite eBay Summer Sales
If you’re facing an eBay summer sales slump, you have lots of options from which to choose. What’s your choice?
eBay’s Winter Seller Update of 2023, as with anything involving change, isgreeted with great trepidation.
Relax, dear seller! eBay’s Winter Seller Update 2023 is live, and eBay’s sky is not falling.
Winter 2023 Seller Update, a Mixed Bag!
Like most updates, the Q1 release is a mixed bag of good and not so good news. So, the bad news is that as of February 15, Final Value Fees (FVFs) are going up in numerous categories. Fortunately, the good news far outweighs the relatively minor fee increases. Let’s look at the facts.
Got No Store or a Starter Store?
For non-store subscribes and Starter Store subscribers, FVFs in most categories will increase from 12.9% to 13.25%. This is an increase of .35%.
Don’t be caught offguard by these fee increases! If you decide to raise your prices by a dollar amount or percentage so the higher fees don’t cut into your profit margin, you can do so using Bulk Edit.
Fees are Up!
Store subscribers from Basic through Anchor also face an average FVF (Final value fee) increase of .35%. Fees in Books & Magazines, Movies & TV , and Music (except Vinyl Records) will likewise go up from 14.6% to 14.95%. Categories with no changes include Heavy Equipment, Cameras & Photography, Cell Phones, and Computers, Tablets & Networking.
In addition, keep a sharp eye on your cost of goods and shipping expenses. An FVF increase of .35% may sound small, but it adds up fast.
eBay Seller Fees are up!
eBay’s Winter Seller Update: Good News!
As it is now, eBay only gives you back the 30¢ transaction fee when a buyer asks to cancel an order before the item is shipped. However, eBay is now going to also credit sellers for that 30¢ fee if an item is returned and you voluntarily refund the buyer’s payment. That applies to returns for the following reasons:
Ordered by mistake
Don’t like it
Changed my mind
Doesn’t fit
Found a better price
n other words, you’ll get the 30¢ back as long as the return is not due to seller error (INAD). You must refund the buyer through eBay in order to receive this fee credit. Like the FVF increases, this new policy kicks in on February 15.
Like higher FVFs, those 30¢ transaction fees add up faster than you might think, so this is excellent news for sellers.
No More Best Offer UPIs!
Ever accepted a Best Offer only to have the buyer then fail to pay for their purchase? eBay feels your pain. Both eBay sellers and eBay lose money on unpaid items (UPI.)
The eBay powers that be have also heard sellers’ frustration with this ongoing issue, and in this update, they announced the rollout of a long-awaited solution: Buyers will have to supply payment information prior to making a Best Offer. Read up on all the details at https://www.ebay.com/sellercenter/resources/seller-updates/2023-winter/business.
More Changes for the Better: Listing Upgrades and Scheduling!
eBay Seller Good News in the eBay Winter Seller Update 2023!
The Winter 2023 Seller Update also impacts listing upgrades and scheduling for sellers’ benefit. Two especially positive changes expand perks that non-store subscribers have enjoyed for years:
eBay Store subscribers can list auctions and offer a Buy It Now option for no additional fee.
Store subscribers also can schedule the start date of both auction and fixed price listings for free.
This is terrific, especially if you list in batches. You can create a bunch of listings at one time, then strategically spread out their start dates and time.
EIS eBay International Shipping!
eBay continues to roll out its new eBay International Shipping program, demonstrating their commitment to facilitating cross-border trade.
List More, Sell More!
In this post-pandemic world, ecommerce sites are losing buyersto brick-and-mortar stores. eBay’s answer to this problem is to increase inventory on the platform. That’s why they’re workingto improve the listing flow, especially via the eBay Mobile app.
Furthermore, eBay also has invested in marketplace research tool Terapeak, making it even more useful.
What Does It All Mean?
The Winter 2023 Seller Update reflects eBay’s emphasis on increasing conversion (sell-through) rates. In other words,it’s geared toward helping sellers sell more and better, thereby making more money for themselves and eBay. So what’s in it for you?
That remains to be seen. Add up your last few invoices. How much did you pay in FVFs last month? Last year? Do you want or need to make any changes at this point in order to absorb the soon-to-be-additional costs? Or would you rather wait to see what future invoices look like?
eBay invests heavily in Google ads that bring us buyers. We also have robust seller protections. It’s a profitable platform on which to sell. So do the math as it applies to your business, then decide how to respond to the changes announced in the Winter 2023 Seller Update, and keep on selling!
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