Get Likes And Followers On Facebook Immediately!

by | Oct 19, 2016 | eCommerce Selling Tips, Facebook Business Page Tips, Selling on eBay, Social Media Tips

Facebook has over 1 billion daily active users! Online eBay, Etsy and Amazon sellers often come to me scratching their heads and ask me,

“Kathy, how can I get more followers and likes on Facebook?”

My answer is simple, “Share food and recipes!” Want instant engagement with followers? Show them FOOD!

No matter what you sell online, let it baby clothes, antiques and collectible or auto parts, there is a food that your ideal customer loves and likes to see!

If you sell products for young children, how about healthy snack recipes for your social media followers on Facebook?

Post Healthy Snack Ideas If You Sell Kids Clothing!

Post Healthy Snack Ideas If You Sell Kids Clothing!

Do you sell sports and fan gear? If yes, then you can feature food and recipe ideas for tailgating parties on your Facebook Business page!

Are housewares and serving dishes and flatware your product line? Holiday cooking offers a wide array of recipes for you to feature.

Share Holiday Foods!

You can share your own recipes and pictures of foods as your prepare them. There is an abundance of great food content on Facebook that you can easily share with your fans and followers.

For great food content and inspiration look at BuzzFeed Food, Tasty, Pop Sugar Food, Food Lovers, The Food Channel and Martha Stewart.

Post food regularly and see what selections your followers like the most. Your Facebook Business page has insights so you can see which of your posts gets the most attention from Facebook users, As you learn what gets likes and follows you’ll then be able to search and find more of the same. This targeted strategy helps you gain followers and interaction with your Facebook followers.

Enjoy finding great food and recipe posts that you and your Facebook community will enjoy! Yum! Yum! Yum!

 

 

 

10 Minutes To Better Online Halloween Sales Now!

by | Oct 7, 2016 | eCommerce News, Selling on eBay, Social Media Tips

Halloween is just a few weeks away.

Online sellers are turning to me and saying, “Help my Halloween items aren’t selling. Kathy, what do I do?!”

I answer, “Let’s get to work!”

Here is my 4 step plan for you to increase your Halloween sales NOW! You can do these steps in 10 minutes or less. Let’s go!

Step 1 is check prices. Prices on eBay, Etsy and Amazon fluctuate daily.

A price difference of only a few cents can make the difference between an item sitting on your self, or an item being sold.

Check Prices Daily!

During this busy season it’s worth it to spot check your prices daily.

Step 2 is check your keywords. Get slang out of your title. Remove the condition from your title. You want the brand, what the item is ( costume, lights, candy dish), what type it is ( fairy, super hero, ghost), and if applicable age, (adult, kid’s) etc.

If your item is on eBay, this super fast title building technique will make you money and save you time.

Step 3 is, if you’re an eBay seller you will want to run eBay auctions right now. Before you cry out ” Kathy auctions don’t work for me”,  just hang on for a few seconds. Auctions are about getting traffic to your items. In any online Halloween category right now there are hundreds if not thousands of items listed.

Your goal is to get YOUR items sold NOW.

Auctions hep you attract shoppers attention on eBay. Halloween is a few weeks away. I explain strategies of auction duration, days and times to start and end auctions and how to select the best starting price in my hit online webinar The Secret Sauce for eBay Sales. The Secret Sauce For eBay Sales gives you power tools to maximize your eBay auctions to get eBay sellers profits faster!

It’s Time To Be Social!

Step 4 take a few minutes and promote your products. Amazon, eBay and Etsy all have social sharing buttons on your listings. Sellers, now is the time to use them!

According to recent data reported by The New York Times, Facebook has 1.65 billion users monthly!

Use your Facebook business page to gain traffic for your Halloween online items now!

Arm yourself with my free Sales Power Tips For Your Facebook Business Page.

My free tips will help you know what Facebook posts get attention and likes from shoppers!

Check your Halloween products’s  prices and keywords now. eBay sellers run targeted auctions with the sales power tools in Secret Sauce For eBay Sales.

Everyone get busy on Facebook!

Just 10 minutes using these powerful sales tips can get you the money you’re looking for sellers! It’s time to get to work!

The #1 Secret To Holiday Sales Success For Online Sellers!

by | Sep 28, 2016 | eCommerce Tips

Online sellers are turning to me asking for my hot tips for 2016 Holiday sales success! Sellers want to know what are my insider tips to really sky rocket their sales on eBay, Etsy and Amazon! I give them my super duper insider tip. Want to know what it is?

Keep the customer first.

Some will respond to me, “Kathy that’s too simple.” “OK” I say, “Take a few minutes and think.”

When you pick inventory to sell, what are your major concerns? You consider cost and if the item will sell.

The bottom line for sellers is, you don’t make money if customers don’t buy what you’re offering.

Do Your Products Sell?

Discovering and then selling what shoppers want, that is keeping customers first.

When you list your product online on eBay, Etsy, Amazon and your own website, you take clear pictures to showcase your inventory. Your item’s title and description is crafted using carefully selected words ( keywords) that shoppers would use when searching for your product online.

You offer a generous and hassle free return policy to gain and maintain customer confidence in you and your products.

All of that is keeping your customer first. You are crafting a listing and business policies that keeps your shopper’s needs up front and center. The customer is first.

Once your item is sold, you carefully package the item with the intent of protecting your customer’s purchase so that it arrives safely.

The purchased item is then sent off quickly to satisfy the eager customer.

Doing all this, you are keeping the customer first. Should there be questions or concerns at anytime of the purchase or afterwards you quickly and politely respond.

It’s All About The Customer!

From start to finish it’s ALL ABOUT THE CUSTOMER.

With all the sourcing, listing and packing of product in addition to posting on social media, the primary focus of one’s business can get lost. The fundamental truth for any successful business is that it’s ALL about the customers.

Selling customers what they want, and wowing them with your care and speed of delivery gets you repeat business and profits.

So the number one key to Holiday selling success for 2016 ( and any year) is, all during the frenzy of the Holiday selling season, keep asking yourself one question.

“Am I taking care of my customers?”

 

 

eBay Fall Seller Update Is Good News For Sellers!

by | Sep 4, 2016 | eCommerce News, eCommerce Selling Tips, Selling on eBay

eBay‘s Fall seller update was released August 30, 2016 with good news for sellers!

eBay‘s razor sharp focus is on facilitating an awesome shopping experience for customers. Satisfied customers makes for increased sales and happy sellers.

To facilitate this great customer experience, eBay is continuing to use structured data in new and innovative ways. To  further develop a great browsing experience for shoppers, sellers will be required to use UPC’s and product identifiers for many categories when listing NEW and manufacturer refurbished items starting February 2017.  In addition to UPCs and GTIN’s, sellers will be able to use ASIN ( Amazon standard identification numbers,), Google product identifier and private label self generated numbers.

eBay Radio Show hosted senior eBay staff to discuss these upcoming changes.
http://https://www.voicemarketingradio.com/ebay-radio-show-653-segment-4/
There will more information concerning this requirement coming later this Fall 2016.

Used items will not be required to use product identifiers.

Structured Data Is Key!

As of the Fall of 2016 sellers with catalogs of products will be able to import their catalog to eBay. When importing their items, seller’s will receive and ePID eBay Product identifier. ePID’s enable sellers items to qualify for eBay Product reviews and other benefits.

The returns process will have more options!

Returns process is better!

Starting in October 2016 sellers will be able to quickly and easily offer exchanges and or replacements to buyers.
Return preferences are being updated so that a seller can automate this process if so desired.
http://pages.ebay.com/sellerinformation/news/fallupdate16/shipping-returns.html

eBay continues to remind sellers that active content will not be supported as of June 2017.

June 17 Deadline For Active Content!

With June 17, 2017 many, many, months away eBay sellers have plenty of time to remove JavaScript and other active content from their listings. Removing the active content makes seller’s  eBay listings more mobile friendly. eBay is a leader in the mobile shopping market with millions of uploads of it’s popular mobile app.

eBay has a tip sheet for sellers to optimize their listings for mobile.
http://pages.ebay.com/sell/itemdescription/mobilefriendlyguidelines.html

eBay’s Seller Hub will house all eBay’s seller tools.

It’s all in Seller Hub!

eBay will be retiring Selling Manager and Selling Manager Pro in the Spring of 2017.

The basic functions of these tools will migrate to Seller Hub. The same is true of Turbo Lister which is being retired in June of 2017.

In addition to changes with Product Identifiers, the continuing need to be mobile friendly, and upcoming changes in seller tools, eBay is tweaking it’s product categories.
http://pages.ebay.com/sellerinformation/news/fallupdate16/category-and-item.html

With this year’s Fall Seller update, eBay continues to push it’s entire platform to more and more changes that make for an even greater shopping experience for customers.

To that end there are upgrades and changes to what is best for eBay seller’s listings.

If you’re unsure of what impacts your eBay business I have a FREE tip sheet eBay Fall Seller Update Insider Tips that walks you step by step through the update.

With my FREE tip sheet in hand you’ll know what changes impact you and what you need to do.

4th quarter is almost here!  I know that sellers time is even MORE precious this time of year!

I don’t want you having to spends hours wondering how the eBay Fall Seller Update impacts you and your listings. Grab your FREE copy of eBay Fall Seller Update Insider Tips and set your mind at rest.

Make sure YOUR listings get ALL the benefits of eBay and Google search for the Holiday selling season!

 

Quickly & Easily Get Ready For The Best 4th Quarter Ever!

by | Aug 24, 2016 | eCommerce News, Selling on eBay, Social Media Tips

Christmas is a little over 100 days away sellers!

eBay and Etsy sellers with these 3 simple strategies you can start equipping yourself for the best 4th quarter of online sales ever!

Are you ready? Let’s Go!

1st simple strategy for 4th quarter success is to take notes!

Take Notes!

It’s wise to take notes on what inventory of yours sells when. Record what promotions you offered and when. Pay attention to which sales worked and which didn’t. Note what bundles worked to sell products. Bundling is an awesome way to get your products seen and sold during the Holidays! My hit online webinar Secret Spice For Online Sales walks you easily through the process of turning your inventory into bundles that sell! The notes you take this year, will be a deep reservoir of knowledge for you to use for 4th quarter 2017!

2nd simple strategy for 4th quarter success sellers is to check your inventory!

Check Your Inventory!

If you have not done a hands on inventory of all your stock in the past few months, now is the time to do it!

An accurate count of inventory now will save you from out of stock headaches in November and December. While indexing your inventory start thinking what promotions will work best. Using the 1st strategy of taking notes, record what items will group together well for eBay Collections, Etsy treasuries. Think about what products you want to feature on your Facebook business page, Twitter, Pinterest and Instagram during the Holidays!

The next simple step for selling success is check ALL your shipping supplies!

Check Your Shipping Supplies

Look at what your sales volume was last year. Note your current sales. Calculate the difference.

Examine how fast you go through mailers, boxes and tape now.

Looking at the increase in sales you experience  typically for the Holidays you’ll have a good idea of how much and what shipping supplies you need on hand now. Order your supplies now.

The free USPS Priority envelopes, boxes and labels often take 2 and 3 times longer to arrive in November and December. Now is the time to stock up. If you use polymailers, padded envelopes, packing peanuts and tape consider the family owned company Bubblefast. They offer a wide variety of shipping supplies and with the coupon esnbes you’ll save 10% on your entire order!

Sellers, take in depth notes all through the Holiday season, check and log all your inventory and stock up on all your Holiday shipping supplies. These are crucial steps for selling success.

Take the time to do these easy and simple steps NOW.

Laying a firm foundation with these basic steps for you business moves you forward towards your BEST 4th quarter of sales EVER!

 

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