eBay Seller Moneymaker eBay Partner Network EPN!

by | Jun 28, 2020 | eCommerce News, eCommerce Tips, Selling on eBay

There is a new eBay seller moneymaker in town.

 

eBay seller moneymaker EPN

eBay sellers have a moneymaker with eBay affiliate marketing!

It is eBay’s affiliate marketing program, eBay Partner Network. If you’re like most eBay sellers, you wouldn’t say no to an additional revenue stream. That’s why I’m going to introduce you to affiliate marketing and the eBay Partner Network (EPN). Because who doesn’t like to make money even when they’re asleep? And with EPN, you can both make money and save money! In short, EPN  is an eBay seller moneymaker.

Affiliate marketing is one of the very first types of performance-based online marketing.

Back in the very early days of the internet, a lot of online marketing was pay-per-click: If somebody clicked on your link, you got paid. Maybe only a few cents, but those clicks added up.

Unfortunately, not all of those clicks generated revenue for the companies whose links garnered them. So pay-per-click gave way to pay-per-sale: If somebody clicks on your link and it leads to a sale, then you get paid.

Lots of major companies (and plenty of not-so-major companies) offer affiliate marketing opportunities; it drives traffic to their site, and increased traffic means more sales.

In fact, 81% of all brands use affiliate marketing nowadays.

Brands spend about 10% more every year. In 2020, companies that offer affiliate marketing are projected to collectively spend about $6.8 billion. In fact, 16% of all online sales are thanks to the impact of affiliate marketing. Why shouldn’t that include sales of your eBay items?


Basically, affiliate marketing is a referral program. Here’s how it works. It’s as easy as 1-2-3:

First find a product you like. Next, Promote it to others. Finally, earn a commission for each resulting sale

For eBay sellers, though, there is now an additional benefit if you do affiliate marketing through the eBay Partner Network (EPN for short).

EPN is eBay’s affiliate marketing program. You don’t have to be an eBay seller to be participate, but if you are an eBay seller, there is a brand-new advantage to doing so: Not only can you earn money promoting your items (as well as those of other sellers), you can also save money on eBay fees.

 

eBay sellers road map to free final value fees!

That’s because eBay is rolling out a new feature for EPN: If a shopper clicks on one of your EPN affiliate links for your own item, then buys the item within 24 hours, your Final Value Fee (FVF) will be 0%. In other words, you get a free FVF from eBay! Depending upon what categories you sell in, that means about 10% of the item price goes right back into your pocket. Wouldn’t you like to make 10% more on what you sell?

Setting up an affiliate marketing campaign isn’t rocket science, but there are a few things you should know before you get started.

And once you do get started, there are certain guidelines to follow, along with some rules of thumb.

That’s why I’ve created an exclusive guide to making money through the eBay Partner Network. It’s called EPN Guide- eBay Partner Network: a Moneymaker for eBay Sellers. This hit guide is your road map to making EPN pay off for your business on eBay!

Cheer the cha ching of sales and free final fees, using affiliate marketing links from EPN!

eBay sellers can earn no final value fees!

 

eBay Sellers Summertime Sales!

by | Jun 12, 2020 | eCommerce News, eCommerce Selling Tips, eCommerce Tips, Selling on eBay

eBay sellers’ summertime sales typically slow down during the hot summer months of June, July, and August.

eBay sellers summertime sales are rising!

This year, thanks to the ongoing restrictions imposed by the corona virus pandemic, the typical eBay sales slowdown doesn’t seem to be happening.

As Senior Vice President and General Manager for Americas Jordan Sweetnam recently reported in his eBay announcement Your Business: Our Results, eBay’s GMV (Gross Merchandise Volume) is up. Buyer growth is accelerating. Major categories are growing; and there’s more organic traffic coming to eBay. The company is even launching a brand-new advertising campaign, complete with nationwide TV commercials featuring eBay’s small and medium-sized sellers!

eBay sellers, that’s a whole lot of good news. And it leaves you with two options as a seller. Which of them you choose is entirely up to you.

Option number one is GO FOR IT!

Many eBay sellers are reporting holiday-level sales. If that’s happening for your business, you may want to just keep on keepin’ on. So in other words eBay sellers,  keep sourcing, and keep selling. Check out my popular video eBay Sellers: HOT Sales Niche Discovery for exclusive tips on finding in-demand inventory. These are proven sourcing strategies that can pay off, big time, for your business on eBay.

 

Discover hot eBay products!

 

Taking advantage of the current upturn in eCommerce sales is definitely one way to find a silver lining in the COVID-19 cloud. But remember every business is unique. So what’s happening in your business may not be happening for other businesses, and conversely. If you want to max out on listing and selling, more power to you!

But there is another option that’s equally OK: namely, to cut yourself some summertime slack. So, maybe you’ve got kids at home to spend time with and keep occupied. Or you’ve planned some vacation travel. And perhaps you’re going to get started on home renovations.

Whatever the reason this may be your chance to slow down for awhile.

And that’s fine, too! But if you do decide to take time off from eBay, please don’t forget to turn on your store’s vacation settings. This  includes an email auto response, and/or extend your handling time. Doing this protects you from dings for late shipping.

Just click on “Vacation settings” in the Seller Tools module of your Seller Hub Overview page, or click on “Change Settings” in the upper right-hand corner of your My Messages Inbox page. Then follow the screen prompts.

You can opt to allow purchases of Fixed Price items while you’re away, or you can postpone any sales until after you’ve returned and your store has reopened. Auction-style listings will still run as originally scheduled, which is why you need to extend your handling time. Ditto if you opt for allowing customers to make purchases while you’re away.

Be sure to write a welcoming message for customers who visit while your store is on vacation, encouraging them to come back and buy!

Whichever of these two roads you decide to travel this summer, pursue your chosen path guilt free.

 

Summertime eBay sales that are guilt free!

Everyone’s business is different, and every business owner’s priorities may be different as well. Do whatever is best and right for you, your business, and your family.

Whether you take the eCommerce expressway or Easy Street, enjoy your summer journey!

eBay Meets Mother’s Day Shopping Needs!

by | May 6, 2020 | eCommerce Tips, Selling on eBay

More than ever before, eBay meets Mother’s Day needs this year!

eBay meets Mother’s Day shopping needs !

eBay Mother’s Day 2020 is going to be a little different. But the good news is, it’s also going to be more meaningful. Thanks to the global COVID-19 pandemic, the world is self-isolating. People are quarantining at home. Folks are social distancing. 

Right now, many realize the value of celebrating connections and showing loved ones how much we care. eBay meets Mother’s Day 2020 shopping needs.

In fact, according to a recent survey by the National Retail Federation (NRF), 78% of respondents said that this year, Mother’s Day is especially important to them. 

eBay meets Mother’s day 2020. What does that mean for you, my eBay seller friend?

Right now, it means ka-ching! Because millions of online shoppers are hot on the trail of the perfect gift for Mom.

Yes, some states are beginning to ease up on restrictions. Brick-and-mortar retailers are gradually starting to reopen. But while some folks are getting out and about, shopping is very challenging. Some stores mandate face masks to enter stores.

Other stores have long, long, lines to get in, due to social distancing requirements. Additionally, many people are wary of ending their quarantine too soon.  Rather than deal with in person shopping stress and constraints, shoppers are turning to eBay!

So eCommerce is where it’s at for Mother’s Day gift shoppers in 2020.

In 2019, consumers spent a record $25 billion on Mom; this year, the NRF predicts that consumers will spend an average of $205 apiece on cards, gifts, and special meals for Mother’s Day. That’s about $8 per person more than last year.

Now is your chance to step up to the plate and cut yourself a generous slice of that Mother’s Day pie! What do you have that would make a good Mother’s Day gift?

For inspiration, download your complimentary copy of my free guide What Sells for Mother’s Day. It’s page after page of products that make terrific gifts for mothers. Then review your inventory, both listed and unlisted. Chances are you’ve got plenty of mom-worthy items on hand! If something’s not listed yet, then get it listed — pronto.

As shown by the eclectic assortment of items listed in my free downloadable guide, moms have an incredibly wide variety of interests. That means you’ve got an equally wide gamut of giftable goodies to offer, including books; clothing and accessories; collectibles; crafts; electronics; games and puzzles; home décor; kitchen paraphernalia; movies; sporting goods; tech devices; and so much more. Even power tools, for DIY moms!

Remember, too, that Mother’s Day gift items don’t necessarily have to be new.

If Mom collects anything, whether it’s vintage or contemporary, pre-owned treasures will be cherished additions to her collection.

Environmentally conscious moms also like the idea of keeping useful items out of the world’s landfills, so think gently worn and/or vintage clothing and estate jewelry. These categories will appeal to retro-minded moms as well.

And since it’s difficult right now to shop brick-and-mortar retailers, make it super easy for customers to shop with you! Pick out your perfect Mother’s Day items and put them into a specially created Mother’s Day Gifts category in your eBay store; then showcase your curated listings on social media, especially Facebook (which is hot-hot-hot right now). 

Download my free guide What Sells on Mother’s Day, and start racking up sales. And if you’re a mom yourself, I wish you the happiest of Mother’s Days, full of loving elbow bumps and virtual hugs.

Even six feet apart or from opposite sides of a Facetime or Zoom screen, families can still be heart to heart!

Freebie guide for hot Mother’s Day products on eBay!



Your Facebook Business Page Is An eBay Sales Driver!

by | Apr 25, 2020 | eCommerce Tips, Facebook Business Page Tips, Social Media Tips

A Facebook business page is a sales driver for eBay sellers.

Your Facebook Business Page is an eBay sales driver!

eBay sellers if you’re ignoring a Facebook Business page, you’re ignoring your shoppers. Facebook is on fire these days.  With the vast majority of the world’s population in quarantine due to the global corona virus pandemic, it’s become a virtual lifeline. You’re probably spending more time there yourself!

As no less an authority than The New York Times recently noted the upsurge of Facebook traffic. “Now, stuck inside their homes and isolated from their families and friends, millions of Americans are rediscovering the social network’s virtues. That has lifted usage of Facebook features like messaging and video calls to record levels and powered a surge in traffic for publishers of virus-related news.”

In fact, Facebook is experiencing a surge in traffic, period.

What does that mean for you — and your business on eBay? It means you need a Facebook Business Page, stat! It’s absolutely free and will pay off big-time, even after the corona virus pandemic is over. You can set up your Page with just a few clicks, so what are you waiting for? Get started ASAP!

Or maybe you already have a Facebook Business Page. But you haven’t done much with it, and/or you aren’t seeing much traffic. This is your chance to change all that eBay seller.  So strike while the iron is hot — hot — hot. Even if you don’t have an eBay store, you can use a Facebook Business Page to drive traffic to your listings.

“But Kathy,” you say, “I know I should set up a Facebook business page…but then what do I do with it?”

Well, for starters, you need to post to your business page on a regular basis, Try for at least once a week, more as time allows. But don’t just post about items you’ve got listed. Nobody wants to see a steady stream of product posts. If all you’ve been doing is sharing links to your listings and/or various store categories, it’s no wonder you haven’t gotten many visitors, let alone return visitors.

When all you do it post your products, you are seen as “spam”.

You are social media noise, rather than a fun and interesting seller! All you’re saying with non stop product posts to Facebook is “Buy my stuff! Buy my stuff! Buy my stuff!” It’s boring at best, as well as potentially counterproductive. Remember, it’s called SOCIAL media, not selling media. So be social! A good guideline to follow is the 80/20 rule. That means about 80 percent of your content should be social, while the other 20% can be about selling.

To help you get your new (or newly revitalized) Business Page off the ground, check out my free downloadable guide Sales Power Tips for Your Facebook Business Page. It’s packed with proven, easy-to-implement tips that really work.

So stop spamming your friends and family by sharing eBay links on your personal Facebook page.

eBay seller don’t spam your customers on Facebook!

An occasional selling-related post there is fine — for example, if you list a particularly interesting or unusual item — but your business really needs (and deserves) a Facebook page of its very own.

Want more shoppers? Set up your Facebook Business Page, and start posting! Just be sure to keep it social about 80% of the time.

And don’t forget to download your complimentary copy of my free guide Sales Power Tips for Your Facebook Business Page.

Now…let’s get social with our eBay customers!

 

 

eBay Spring Seller Update 2020 Has Arrived!

by | Mar 2, 2020 | eCommerce Selling Tips, Selling on eBay

The eBay Spring Seller Update of 2020 is here!

eBay released its Spring Seller Update of 2020!

You should have received email about the eBay Spring Seller Update via My Messages in your eBay account. You also should have noticed eBay’s announcement of it. And here’s another “should” for you: By now, you should have read the entire update. If you haven’t done so yet, what are you waiting for?

The Good, the Bad, and the Ugly In The eBay Spring Seller Update!

As is typical of eBay’s updates, there is some fuzzy language. But there are also sizeable chunks of good stuff for sellers; it’s just that you practically need a road map in order to find them. That’s why I created my free downloadable guide Spring Seller Update 2020: Tips to Win the Scavenger Hunt.

Once again, listing optimization and sell-through rate are eBay’s primary concern in the eBay Spring Seller Update. That should give you some insight into what’s on the mind of eBay execs! There also are some interesting changes to Returns as well as to Seller Protections.

The biggest thing for you to check out is category changes, which also mean item specific changes. The latter are a work in progress, and they can be problematic. However, item specifics have an tremendous impact on your listings — and on how they rank in search results.

A Full Bucket of Changes, Mostly For the Better

The Spring Seller Update’s category changes will take effect in May 2020 in the following categories:

  • Business & Industrial
  • Jewelry & Watches
  • Home & Garden
  • Sporting Goods

If you have listings in any of those categories, revise them to have a full complement of their new item specifics! Tedious? Yes, especially if you’ve added custom item specifics. But oh, so necessary!

My YouTube eBay Spring Seller Update 2020 Find The Gold! has all the details for you!

Other new initiatives contained in the eBay Spring Seller Update include:

  • Expanded functionality for Terapeak (included free with all Store subscriptions from Basic on up.)
  • Multi-User Account Access (MUAA) also is expanding to offer read-only shipping data.
  • Volume Pricing — available to all sellers with multi-quantity items, not just to eBay Store subscribers; it’s extremely popular with buyers, which means it’s good for your sell-through rate. Give it a try!
  • New photo-editing tool turns your pictures’ background white; it’s only available in your smartphone’s eBay Mobile app, but a desktop version is in the works.
  • eBay International Shipping, a cheaper (albeit currently slower) option for sending packages to overseas customers.
  • Expansions to Send Offer to Buyers — now you can send up to 40 at once. This highly successful tool from eBay is a sales maker!
  • New Seller Help, accessible right from your Seller Hub’s Overview page; sellers in the beta group for this are reportedly loving it!

In closing, For details and clarifications regarding eBay’s 2020 Spring Seller Update, download my free tip sheet.  There is treasure in eBay’s newest seller update, but it takes a bit of digging to find it all.

But dig in, because I don’t miss out on all the goodies in this eBay scavenger hunt!

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