Spring is springing from coast to coast, and that means it’s time for spring cleaning for eBay sellers!
So grab your virtual feather duster, and let’s get busy brushing up, and spring cleaning your eBay listings!
For spring cleaning for eBay sellers, we start with your listings.
It’s time for clearing cobwebs away from keywords, dusting off descriptions, and polishing up your pictures.
Go your Active Listings page in Seller Hub, and sort by date, oldest first. If an item has been listed for more than six months, ask yourself one simple question: Is it rare, collectible, and/or unusual?
If so, then click REVISE, and cast a critical eye over the entire listing: Did you overlook any juicy keywords when crafting your title? Do your pictures do justice to this wonderful item, showcasing it from all angles against a clean (preferably white) background? Does your description include all of the necessary details? Did you fill out the appropriate item specifics? Is your item listed in the right category?
If an item is NOT rare/collectible/unusual, end the listing.
Then relist it using SELL SIMILAR, reviewing and revising it as needed to improve the title, item specifics, description, and/or photos. This will make eBay’s search engine see your listing as brand new, not that same tired item that sat for six months with nary a nibble.
My YouTube video eBay Listing Smackdown: Relist vs Sell Similar? explains the difference between the two options. Check it out HERE.
While you’re sweeping your shelves clear of stale listings, it’s a good idea to do a little housekeeping around your inventory management as well.
Can you actually put your hands on every single item you’ve got listed? It can’t sell if it isn’t listed. But it can’t ship if you can’t find it! And are your listed items staying pristine while they’re stored and waiting to sell?
While Spring Cleaning for eBay sellers, it’s wise to use the SYI (Sell Your Item) form’s handy Custom Label (SKU) field!
It’s the perfect spot to record the item’s location.
It’s the perfect place for that information. Use it rather than putting it in the title or description. It saves that valuable real estate for keywords and relevant details about the item itself. The Custom Label field is for your eyes only.
You can include other key details in the SKU field, too.
I note the month and year I bought the item, where I bought it (“SA” for Salvation Army, “GW” for Goodwill, etc.), and the price. This way I can tell at a glance how long I’ve had the item and how much it cost. This is essential information if I receive an offer or when I’m marking down items for a sale.
Once you’re got your listings squared away, it’s time to refresh yourself as well.
Selling online can be a lonely endeavor. Furthermore, the daily grind of listing, selling, and shipping can wear us down. You know what they say about all work and no play!
Why not treat yourself to a day at eBay Seller Camp?
It’s 90 minutes of fun and info-packed minutes with me as your Head Counselor. It’s absolutely FREE. In Camp, learn the swim of what’s scoring sales on eBay right now. Come hike through the latest social selling tactics. And explore the art of crafting listings that get your items sold fast, for top dollar; and leave you wanting s’more.
It’s all happening LIVE in the eBay Seller Camp pop-up Facebook group on Monday, May 1, at 2:30pm ET (1:30pm CT; 12:30pm MT; 11:30am PT).
I’ll be recording the entire hour and a half, so you can watch the replay for several days afterwards and soak up all the Seller Camp goodness and camaraderie.
Catch the camp bus by signing up HERE.
Once you’re on the bus, you’ll get your Welcome to Seller Camp workbook. You’ll also receive a link to join the private Facebook group, and even a nifty eBay Seller Camp badge. I can’t wait to see you around the campfire!