Yes, there is amazing Pinterest power for eBay sellers.
Pinterest power is a must use tool for eBay sellers!
Let’s start from the beginning. If you’re like many eBay sellers, when you think of promoting your items and store via social media, you probably think of Facebook. But you really should think of Pinterest, too. Why? Because Pinterest power is pure gold for eBay sellers.
Pinterest users utilize Pinterest like a search engine to discover, browse, and shop for coveted items.
In fact, according to HootSuite’s blog, 48% of Pinterest users rate shopping as their top priority. That’s not the only compelling Pinterest statistic cited in the HootSuite blog post 28 Pinterest Statistics that Marketers Should Know in 2020. Here are some others:
More than 200 billion pins have been saved on Pinterest.
Pinterest’s user base grew by 26% last year, to 335 million users worldwide.
43% of U.S. internet users have a Pinterest account.
Pinterest is now the third largest social networking site in the U.S.
It is right behind Facebook and Instagram. High-income households are nearly twice as likely as low-income households to use Pinterest. There are more than 200 billion searches on Pinterest each month.
Those are some pretty impressive numbers! But what’s most relevant to you as an eBay seller is that nearly half of all Pinterest users (48%) are there to shop. Sharing content, networking, and news all rank as lower priorities. By contrast, shopping is only the 7th most popular activity on Facebook (14%) or Instagram (10%).
So how do you create pins that harness Pinterest power?
The secret to getting repins & sales from Pinterest!
What is the secret to Pinterest pins get clicked and shopped? First of all, make sure you have a Pinterest business account. They’re free, and they come with terrific analytics.
Second, make sure your picture really pops. According to HootSuite, 85% of Pinterest users put visuals first when shopping. Look at the photos in your eBay listing. Which stands out the most to you? Use that one!
Third, think like a buyer. Why would someone purchase your item? What reasons might they have for wanting it? Then write your description accordingly. Remember, Pinterest is all about discovery.
Fourth, be sure to include a link to your item’s listing on eBay. Consider using an EPN (eBay Partner Network) link, so that you can potentially earn a free final value fee or even a commission from eBay. For the full scoop on how using EPN links can pay off for you, download a copy of my EPN Guide for eBay sellers.
Fifth and finally, find out from a leading Pinterest expert what works best. Top Pinterest marketer Meagan Williamson, not only manages various brand accounts, she’s also someone to whom Pinterest turns for feedback when they’re working on a new product or functionality.
Now Meagan has put together the first-ever free Pin Potential Summit.
Free Pinterest workshop series – The PIn Potential Summit!
It is a power-packed event that’s absolutely free to attendees. Scheduled for August 18-20, 2020, this virtual conference will feature 35 top-notch speakers, including Pinterest team leaders. Sign up ASAP via my affiliate link.
Once you’re signed up, be ready to learn how to use Pinterest to its fullest and most profitable potential.
