Seller it’s time to get ready for the new year with eBay Top Selling Tips for 2022!
For many businesses, the tail end of Q4 is time to coast. For eBay sellers, that’s not the case. Holidays are a highly profitable selling season. They are also when you must begin setting up your business for success in the new year. Here are eBay selling top tips to help you do that.
So while you’re busy listing and shipping be ready for the annual surge of post-holiday buyers self-gifting, spending gift cards, and investing in New Year’s resolutions. How do you know what to focus on where and when?!?
Here are some eBay top selling tips for you:
First, do you have inventory hanging around that you’d really like to see go out the door? If you have an eBay store, there’s an easy-peasy solution: Use Promotions Manager to mark down your unwanted inventory by at least 30% — 40% or 50% off is even better —and get it sold!
Once you’ve created that holiday clearance sale, use eBay Stores’ new marketing banner tool to make a banner linked to your markdown event (sale).
You can also set up a linked marketing banner if you opt to handle discounting your items via a public coded coupon.
You can find this option under the Marketing tab in Seller Hub: Create a Promotion > Coupon. For more information about coupon strategies, check out my YouTube video eBay Coupons A-Z with Senior Product Manager Parin Jogani.
If you don’t have an eBay Store subscription , you can still drastically lower your prices on listings of stale inventory. Or put those items up for auction. Just be sure to set an opening bid amount that will satisfy you even if you only get a single bid.
Second, while you’re purging must-go goods, it’s wise to be refreshing your inventory by adding new in-demand items.
As you research sales statistics for various potential bestsellers, think about these key factors:
Checking Sold items, how fast does this item typically sell?
What is the profit margin?
Use eBay’s free research tool, Terapeak, to find the answers.
It’s under the Research tab in your Seller Hub. Think about this: If you only make a few dollars on an item, and it’s liable to sit on the shelf for months, is it truly worth listing? In addition, evaluate items with an eye towards how easy (or difficult) they will be to pack and ship.
Remember: You want to source and list products that will bring you a healthy profit. Some sellers are OK with only making a few dollars on a certain item because it sells fast. It’s lightweight and easy to ship. It can be listed in a single multiple-quantity listing. Selling a low-margin product via a multi-quantity listing can work out fine. You only have to create that listing once, and then it will keep on making money for as long as you have access to that product.
Your multi-quantity listing also will get a boost in search results every time another item sells from it, so win-win.
One seller friend of mine has told me she has a listing on eBay that’s now more than five years old, and it continues to be a reliable moneymaker for her!
One final caveat: If you listen to other sellers’ tips as to exactly which items, brands, and/or products sell well on eBay, add this grain of salt. If that info is publicly available, hundreds — if not thousands — of sellers could start sourcing the same items you’re seeking.
So although your research may tell you that a recommended product is selling for X number of dollars, by the time you actually find, obtain, and list that product, the price may have plummeted due to many other sellers doing likewise.
How can you avoid getting caught in this possibly costly sinkhole?
One way to source smarter is when you hear that Product X is hot, check it out. Is it really? If so, drill down. Is there some kind of subset (e.g., a certain style or model) that may not sell quite as quickly, but is a steady seller? Go after that item. It’s called a micro-niche.
Now that you’ve gotten yourself into the seller mindset of “out with the old inventory, in with the new”, then what?
Clear your calendar for the week of January 10-16, 2022. Because I’m going to be running an awesome free event: New Year Sales Success Boot Camp! It will be a full week of daily Facebook livestreams absolutely jam-packed with information designed to explode your eBay selling success in 2022. Be sure to sign up for this stellar eBay seller event HERE. It’s my gift to the seller community.
Hot new items plus hot tips for selling them — what better way to kick off a brand-new year on eBay? Hope to see you at boot camp!
FREE New Year Sales Success Boot Camp!
