eBay sellers, Merry Christmas is just one week away.
If you’ve been watching the calendar, this shouldn’t come as a shock to you. But you still might need to sit down before I spell it out to you: Christmas is just one short week away.
What does that mean for you and your business on eBay? Does it mean a sales meltdown?
Before we get started, take a few deep breaths. There are tried-and-true strategies to help you make the most of this very limited once-a-year time. I’m going to share them with you.
First, be smart about where you get eBay listing and inventory information.
Sadly there is much bad information on social media that can harm your eBay business. Avoid losing sales with inaccurate tips. I talk about this in my YouTube, eBay Sellers You May Not Want To Hear This..
Second, make sure you offer paid expedited shipping options. This includes ALL of your listings. If not, bulk-edit them into your listings right now using eBay’s bulk edit tool. You can also use eBay business policies to accomplish this. There, that was easy-peasy!
Third, quickly review your holiday-appropriate inventory. If it’s not selling, then now is definitely the time to figure out why. Is it priced too high? Are your photos less than stellar, or are there just too few of them? Is your item one of many that may have glutted the market for them? Or is it just not getting found in search?
It’s probably too late to do much about your photos (unless you’re super fast with a camera), but you can definitely do something about the other reasons an item may not yet have sold or is selling very slowly. Here are some options:
- If you have an eBay store, Rrun a deeply discounted flash sale using Markdown Manager. Promote your sale on social media with a link to your store. Instagram, Facebook, and Twitter are your best choices for getting traction — and traffic! — ASAP. You can even run multiple flash sales throughout this final shopping week.
- eBay store owners, use Promotions Manager to set up a BOGO (buy one, get one free) or other volume-based discount. Here’s my YouTube Ignite Your eBay Sales With Promotions Manager.
- With an eBay store, create some Promoted Listings, and consider setting your ad rate slightly higher than the trending percentage.
- With or without an eBay store, try bundling your holiday items. For example, could you put together a selection of inexpensive items and call it a “Secret Santa Gift Lot”? My hit guide Secret Sauce For eBay Sales transforms slow moving inventory into hot bundles.
Secret Spice for Online Sales turns slow listings into hot bundles!
Yes, ‘tis the week before Christmas, and you’re going to be busy-busy-busy…but don’t let the next seven days be all business and no pleasure.
Whatever doesn’t sell this Q4 can have its listing tweaked in the new year. Those items still be there on your store shelves, but each day of this week will only happen once.
In closing, put these profit-maximizing strategies to work. But don’t shortchange yourself on spending time enjoying family, friends, and all the joys of the season. Best of luck with your last-minute selling.
Happy Holidays and Merry Christmas eBay sellers.
