eBay’s policy on eBay Listing Page views has recently been updated.
As an eBay seller, you know what it takes to get sales: You’ve got to offer the right stuff at the right price — and you’ve got to list it right, too, so that it gets found by the right buyer. In the recent Spring Seller Update, eBay announced a change in the way that listing page views are counted. I discuss this change in detail in my blog post eBay Spring Seller Update 2022: Change Ahead.
What it boils down to is this: Only eBay listing page views by humans will now be counted and included in eBay’s traffic reports.
Previously, page view counts included views by bots — AI (artificial intelligence) entities that crawl the worldwide web, scanning websites. Bots now account for approximately 40% of internet traffic, but their page views don’t lead to sales. They just inflate your page view count.
That’s because bots don’t shop.
Only humans shop. So eBay is filtering out non-human page views in order to give sellers more accurate data.
This important change started rolling out at the end of April. When your listings are ready to be updated to the new page view counts, you’ll see notifications on your Active and Unsold Listings pages in Seller Hub.
Bot traffic varies across products and categories.
But chances are you’ll notice a significant drop in listing page views. Don’t worry about it! The lower numbers in your traffic reports don’t mean that less shoppers are looking at your items. Actual traffic from potential buyers is not changing. You can read more about updated page view counts on eBay.
To get a better handle on this change, look at your traffic report for sold items.
How many page views did those listings get — 1? 5? 10?
Remember: It’s about getting the right views. And that means creating a great listing that will get found by your buyer. Not just any buyer, but YOUR buyer! I explain this in my recent video What Happened to My eBay Listing Views?
A great listing starts with a great title, filled with good keywords that buyers would use when searching for your item. Look at that item. What best describes it: Brand? Shape? Color? Pattern? Model number? Size? Use? Put those in the title. eBay gives you 80 characters; use them! Don’t waste characters on punctuation or emojis.
I’ve got more great listing tips in my free hit guide eBay Listings that Sell. Download your complimentary copy HERE,.
So in sum, don’t panic over a drop–off in page views right about now. Instead, optimize your listings to attract more human eyeballs.
Have you checked your eBay listing views recently?
