eBay Gen Z sellers and shoppers love sustainable commerce.
They come to sell and stay to shop eBay’s vast array of unique and pre-owned goods.
First, let’s define Gen Z. Colloquially known as Zoomers, Generation Z is the demographic cohort that follows Millennials. It’s the generation coming of age as young adults in the second decade of the 21st century — basically, those born between 1997-2015. Gen Zers are focused on sustainable commerce and getting great deals.
How do I know that Gen Z is shopping on eBay?
Because eBay CEO Jamie Iannone tells me so in his recent Recommerce Report. It says, “According to eBay’s survey, globally, 46% of sellers aged 18 to 24 sold pre-owned goods for financial benefit, with 64% saying that they’re selling more than they did in previous years.”
These socially responsible, value-oriented young consumers come to eBay to make money selling — and then they stay to shop. eBay found that Gen Z is also buying more pre-owned goods than other generations: 81% of 18- to 24-year-olds say that buying pre-owned has become more common in the past year.
So how can you, as an eBay seller, use this information?
eBay Gen Z shoppers loves to buy clothing, and they especially love athleisure clothing. Defined as “casual, comfortable clothing designed to be suitable both for exercise and everyday wear”, athleisure encompasses casual tops, yoga pants, leggings of all lengths, shorts, track pants and jackets, sweatpants, sneakers, and other easygoing styles that can be worn from the gym to the office to happy hour.
In short, athleisure ensembles combine fashion and function. That makes them a perfect fit for Gen Zers’ fast-paced, health-conscious lifestyles.
Where can you source athleisure gear? Everywhere! Check out:
- Your closet
- Friends and family
- Yard sales
- Thrift shops
- Consignment stores
- Brick-and-mortar retailers, including outlet malls (look at what’s on clearance; also, does the store have coupons?)
- Online retailers, including eBay and other marketplace sites
Here are some of the most popular (and saleable!) brands:
- Adidas
- Alo Yoga
- Athleta
- Beyond Yoga
- Champion
- Converse
- Fabletics
- Girlfriend Collective
- Lululemon
- Nike
- Outdoor Voices
- Patagonia
- Public Rec
- Reigning Champ
- Rhone
- Ten Thousand
- Under Armour
- Yohgi Yamamoto
How to source what eBay Gen Z shoppers buy!
Pro tip: Always use eBay’s Advanced Search and Terapeak to check sold prices for the exact size and type of athleisure you’re selling. That can mean the difference between making a profit and losing your shirt!
When you’re ready to list your athleisure finds, use the proven tips in my free guide eBay Listings That Sell! to help your items sell fast and for top dollar.
eBay Listings That Sell Free Guide!
Now get busy shopping and selling!
