With the current economic times, two concerns are front and center for eBay seller, inflation and recession. How can you “recession–proof” your eBay sales?
Let’s look at inflation, recession, and how to recession–proof eBay selling!
Both inflation and recession are prominent in the headlines and on everyone’s mind right now. It’s the reason that prices have gone up for shoppers in the U.S. According to usInflationCalculator.com, as of the end of May, the current rate of inflation is 8.6%.
Inflation impacts what eBay shoppers buy.
Furthermore, we’re heading into summer — a time of year when many retailers, both online and off-, see a dip in sales. So how do smart eBay sellers recession proof eBay sales? It’s as simple as 1, 2, 3, 4.
First and foremost, think like a buyer to recession-proof eBay selling!
What ARE people buying, despite inflation and the season? Well, for starters, a recent NPR article says that while people may cut back on purchases for themselves, they will continue to shop for and generally spoil their pets.
Can YOU source items for this market? To get inspired, search pet-related categories on eBay. Terapeak is a big help for spotting trends and hot items and/or niches; it’s under the Market Research tab in Seller Hub.
A more advanced product research tool available to eBay sellers is Zik Analytics.
Using Zik Analytics sellers can quickly spot current sales trends in a wide variety of categories on eBay. Zik Analytics not only helps eBay sellers find what’s selling, it also shows themthe sell–through rate — i.e., how quicklyeach item is selling. It’s great to discover eBay sales trends, but it’s equally important (if not more so) to know how fastan item sells!
Once you discover popular categories and products, watch local thrift shops, yard sales, clearance sections at both online and brick-and-mortar retailers. Be sure to include your discount and wholesale suppliers. With Zik Analytic’s powerful eBay research tools, you can quickly see if the type of item you want to source is available on Ali Express and or Alibaba. Remember: It’s always wise to source from a variety of vendors.
Second, remember that people are traveling again!
Also noted in the aforementioned NPR article is the fact that after being homebound for the past couple of years, Americans as well as people around the globe are back on the move.
So while you’re wearing your think-like-a-buyer hat, think about this: What do travelers need? One exceptionally useful item that’s also easy to source is fanny packs. Yes, what the British call “bum bags” are still in style for traveling. Better yet, there are lots of ways to source them.
When I checked sold items on eBay via Advanced Search, I found out that nearly 11,000 fanny packs have sold during the past 2 weeks alone. That’s a lot of fanny packs. And Zik Analytics offers sellers a deeper dive on the the hot topic of fanny packs.
Third, note that consumers are looking to stretch their dollars — so go grocery shopping to recession-proof your eBay!
Groceries are a major household expense, so they’re where people pinch their pennies. Albeit eBay is not typically a go-to ecommerce site for groceries, they DO sell. Especially limited edition flavors and/or other regional variants of a product, becausewhat’s available in one part of the country may be scarce or downright unavailable elsewhere.
One particularly huge and hot grocery category is TEA. Check sold tea items on eBay — and hold on to your hat, because there are more than 30,000 of them. Yes, really: THIRTY thousand-plus!!Can you source brands and/or tea sets that will sell?
In addition to local suppliers, keep the handy and informative tools of Zik Analytics in mind. You can research tea and discover if products you want are available quickly from AliExpress or Alibaba. It’s something to keep in mind.
Fourth, guess what else people like to buy online, where they can get the best deals? Health & Beauty items!
That fascinating NPR article calls it “the lipstick effect”. In the article, Priya Raghubir, professor of marketing at NYU’s Stern School of Business, defines the lipstick effect as “when consumers spend on small luxuries like perfume or high-end beauty purchases even in a downturn.”
Here in New York City, I can find new, unused, sealed makeup at thrift stores.Keep an eye out at estate and yard sales as well. Someone may have bought some new makeup and then changed their mind. Or they received it as a gift and never used it.
Furthermore Zik Analytics powerful research tools can help you find in demand health and Beauty items on AliExpress and Alibaba.
Pro tip: When I’m in storessuch asSephora, I chat withthesalespeople. Are there colors and/or styles being discontinued? MANY discontinued lipstick, eyeshadow, and nail polish colors sell extremely well on eBay, because consumers LOVE their favoriteshadesand will pay big bucks forthem!
Here’s the bottom line:
Despite inflation, recession, and the onset of summer, something sells on eBay every second of every day. It’s up to you to see to it that YOU are among those selling that something.
Think like a buyer. Buyers are shopping. To stay successful t’s a matter of coursing and selling what IS in demand. Searching eBay and using Terapeak will help. When you’re ready to step up your game, look at the professional research tools Zik Analytics offers to eBay sellers.
To that end, as you’re listing, remember: You want to create OPTIMIZED listings that will rank well in eBay search results. So grab your complimentary copy of my free guide, Dominate eBay Search & Win More Sales!, athttps://ilovetobeselling.com/webinars-and-workshops/dominate-ebay-search-tips/. It’s packed with powerful, proven tips for creating listings that sell fast for top dollar.
Sell on, eBay seller! There’s no need to let inflation, recession, and/or the summer slowdown bring you down — or bring down your sales.
eBay’s policy on eBay Listing Page views has recently been updated.
As an eBay seller, you know what it takes to get sales: You’ve got to offer the right stuff at the right price — and you’ve got to list it right, too, so that it gets found by the right buyer. In the recent Spring Seller Update, eBay announced a change in the way that listing page views are counted. I discuss this change in detail in my blog post eBay Spring Seller Update 2022: Change Ahead.
What it boils down to is this: Only eBay listing page views by humans will now be counted and included in eBay’s traffic reports.
Previously, page view counts included views by bots — AI (artificial intelligence) entities that crawl the worldwide web, scanning websites. Bots now account for approximately 40% of internet traffic, but their page views don’t lead to sales. They just inflate your page view count.
That’s because bots don’t shop.
Only humans shop. So eBay is filtering out non-human page views in order to give sellers more accurate data.
This important change started rolling out at the end of April. When your listings are ready to be updated to the new page view counts, you’ll see notifications on your Active and Unsold Listings pages in Seller Hub.
Bot traffic varies across products and categories.
But chances are you’ll notice a significant drop in listing page views. Don’t worry about it! The lower numbers in your traffic reports don’t mean that less shoppers are looking at your items. Actual traffic from potential buyers is not changing. You can read more about updated page view counts on eBay.
To get a better handle on this change, look at your traffic report for sold items.
How many page views did those listings get — 1? 5? 10?
Remember: It’s about getting the right views. And that means creating a great listing that will get found by your buyer. Not just any buyer, but YOUR buyer!I explain this in my recent video What Happened to My eBay Listing Views?
A great listing starts with a great title, filled with good keywords that buyers would use when searching for your item. Look at that item. What best describes it: Brand? Shape? Color? Pattern? Model number? Size? Use? Put those in the title. eBay gives you 80 characters; use them! Don’t waste characters on punctuation or emojis.
I’ve got more great listing tips in my free hit guide eBay Listings that Sell. Download your complimentary copy HERE,.
So in sum, don’t panic over a drop–off in page views right about now. Instead, optimize your listings to attract more human eyeballs.
Have you checked your eBay listing views recently?
eBay unveiled the eBay Spring Seller Update 2022 this month. It is positively brimming with good news for sellers! There are also some not-so-good aspects, of course, particularly around category changes. You can find and read the entire Spring Speller Update for yourself at ebay.com/sellerupdate.
First, the really good news in the eBay Spring Seller Update 2022: a new Unpaid Item initiative!
For years, sellers have asked eBay to require immediate payment on Best Offer and auction listings. Too many such purchases end up as unpaid items, which is frustrating for sellers. eBay spoke about the coming of requiring payment from buyers when making offers in the eBay Winter Seller Update of 2022. eBay has listened. In previous years, all monies went through PayPal, so eBay couldn’t implement an immediate payment requirement.But now that eBay holds the purse strings in the form of Managed Payments, it’s become a viable option. eBay is not setting a specific start date for this new policy, stating only, “Later this year, we’ll start asking buyers to pay when they accept a seller’s Offer to Buyer or a counteroffer.”
More good news in the eBay Spring Seller Update : bundle offers!
On Poshmark, buyers can put several items into a bundle and send an offer to the seller. eBay sellers familiar with this Poshmark option have asked for it to be made available on eBay as well.
eBay came through, saying, “We’ll also introduce a new feature that will let buyers request a bundled offer on multiple items. These multi-item offers can be completed in one transaction, saving you time and making it easier for buyers to purchase more of your items.”
Look for this to roll out later in the year.
Positive updates to seller-facing data!
eBay is changing the way it tallies listing views. You know how disconcerting it can be to see listings that have lots of views, but still haven’t sold. What you may not know, however, is that some items get viewed by AI (artificial intelligence) entities called bots as much if not more than they do by humans.
This typically happens to products with well-known brand names — such as Apple, Disney, or Barbie. Keywordtermslike Mid-Century Modern or even “cell phone” may trigger bot activity, too.
Starting in April 2022, eBay willfilter out bot views from the total number of impressions.This is good news for sellers. Views from human shoppers are of interest to sellers, not bots that crawl the internet harvesting information!
Furthermore, eBay has promised to add a new Listing Traffic History Report thatwill enable sellers to quickly and easily analyze traffic to their listings over the past 30 days.
eBay’s new messaging format is now live in the eBay Mobile app!
As promised in the2022 Winter Seller Update, eBay has begun rolling out the beta version of their newly improved member-to-member messaging system. When you’re invited to opt in — if you haven’t already — I highly recommend you do so. eBay reports excellent feedback so far from both buyers and sellers, and I personally use and love it.
New look to eBay messages between buyers and sellers! (Photo courtesy of eBay)
More payout options plus a digital wallet!
eBay’s 2022 Spring Seller Update reiteratesthe newly expanded list ofchoices as to when you receive your funds from Managed Payments. The choices are daily, weekly, biweekly, or monthly. eBay also reminds sellers that the company will soon be adding a digital wallet. Using the wallet sellers can use funds earned from selling to make eBay purchases.
Now for the sticking points: category changes and item specifics.
Possibly the most dreaded of all eBay changes are those to categories. But they are a part of every seller update,driven by buyer behavior, changes in available inventory, and changes in mandated information for global selling and shipping.
eBay Spring Seller Update 2022: Categories affected by changes coming May 17!
The eBay Spring Seller Update announced the following categories have changes coming May 17, 2022.
Collectibles (Toys)
Health & Beauty
Home & Garden
Parts & Accessories
Those are all very large categories. If you sell in any of them, pay close attention to any upcoming Requireditem specifics notifications youreceive via Seller Hub or eBay’s My Messages. You’ll have until mid-July to add newly required attributes to your listings.
Remember: Item specifics feature terms eBay uses in search, so it’s beneficial to your listings’ ranking in search results to include newly required item specifics fast — it will help your items to get found by buyers! Read up on all the details of these upcoming category changes HERE.
Good things are coming…but not yet!
There’s plenty of good news in the 2022 Spring Seller Update. However, eBay is very vague on when these exciting new initiatives will go live. Still, on balance, there’s a lot of good stuff to unpack here. Think carefully about how the upcoming changes will impact you in your business on eBay.
eBay seller, If I offered you my top three time savers for eBay sellers, what would your response be?
I bet you would tell me, “Yes please!” And that is because when I ask sellers what they need most the answer is, “More time.” It’s the number-one lament I hear from sellers at every level. Time savers for eBay sellers are an urgent need.
So here you go. Below are my top three awesome solutions for making the most of your time as a seller.
First, where is your time going?
Have you ever tracked it? Because it’s well worth doing! You may think you spent an hour listing; it was actually three hours. Or maybe that one-hour visit to the thrift store turned into two hours.
Click HERE to download my free I Love to Be Selling’s handy Time Tracker. I designed it just for you, my eBay seller friends. Then use it to track your time for at least two days. Yes, that means write it down!
Write down EVERYTHING: listing, shipping, grocery shopping, walking the dog, doing laundry, etc., etc. Accounting for your time is the first step in managing your time.
Second of my time savers for eBay sellers is sort your workflow into batches.
Now that you know where your time is going, think about what daily selling activities you can group together: Photos? Research? Listing similar items?
Then go deeper. When you go out product sourcing, map out your route for thrift shops and/or yard sales. What personal or business errands could you do along the away? For example, say you drive the kids to school. Is there a thrift store on the way home? Errands lend themselves particularly well to batching.
Perhaps you source wholesale. How often do you typically purchase merchandise. Look at your calendar. Set that up as a recurring tasks. Bam! Now it’s baked into your schedule. The time thinking about reordering is freed up. Anything you can batch and or set as a recurring task in an automated calendar/schedule opens up precious hours in your day,
And then what about the power and freedom of handing tasks off to professional eBay tools?! Good eBay tools can execute tasks you don’t need to do manually.
Third, use timesaving eBay tools.
eBay store owners need time to list; ship; source; provide customer service; and keep up with their eBay store data and analytics. You’ve got to monitor key performance indicators (KPIs) such as your sales reports, traffic report, and listing quality report. Analyzing these metrics on a regular basis is vital if you want to keep those sales a-coming!
But it can take hours to sift through all that information. So you basically have three options:
Optiseller gives eBay sellers a comprehensive and easy-to-use Store Performance dashboard. In just a few minutes, you can gauge the health of your business.
Within seconds, you’ll know if your listings’ titles and images are in good shape or need some work. Take another look to determinewhether your item specifics could be improved. Know your conversion rate at a glance.
Optiseller’s Store Performance dashboard includes an indicator for Areas of Most Improvement. Reports are color coded in red, amber, or green, so you know what to prioritize without spending valuable time sorting through report after report, wondering what to focus on first. Thanks to Optiseller, you can see what needs improvement —then navigate to those problematic listings and quickly revise them.
In closing know where your time goes. Track it exactly so you can make wise choices for your eBay selling. Next batch your tasks. Thinking through your work flow and your most effective flow for everything from errands, to shipping to putting inventory away save you many hours. And finally use a professional seller tool like Optiseller to master your eBay data quickly and effectively.
Mastering time management sets the stage for a thriving eBay business that supports your life choices.
eBay Sellers here are three easy to do time savers!
Change is in the air again on eBay with the release of the eBay Winter Seller Update 2022.
As is usually the case, the eBay Winter Seller Update is a mixed bag. You owe it to yourself to read the entire updateat ebay.com/SellerUpdate. Meanwhile, here’s a rundown of the high points and caveats.
On the positive side, sellers get access to some useful functionalities from Selling Manager Pro.
eBay is (finally!) taking steps to reduce Unpaid Items. And there’s a new messaging experience in the eBay Mobile app. In addition, there are updates to how feedback is collected and displayed.
That’s all good news. What’s not such good news (but isn’t unexpected) is that fees are going up in several areas: Final Value Fees (FVFs), listing upgrade fees, and Promoted Listings (PL) fees.
First, let’s look at the Final Value Fees announced in the eBay Winter Seller Update.
Higher Final Value Fees means less money into your pocket from the sale of each item. Keep a sharp eye on your profit margins, and price your items with the higher fees in mind.
Also as of Tuesday, March 1, the optional Subtitle listing upgrade fee will go up by $0.50: to $1.50 for Auction format listings, $2 for Fixed Price. Think twice before you opt for this expensive upgrade. Most listings really don’t benefit from subtitles.
The third fee increase won’t take place until June 1, 2022.
That’s when the calculation methodology will change for Promoted Listings Standard ad fees. Specifically, the ad fee will be calculated based on the total amount of each attributed sale. The fes will include taxes and shipping, instead of just the item’s final price.
So, plan topay close attention to your Promoted Listings dashboard. And while you’re looking at your PL dashboard, grab my free PDF guide, Winning with Promoted Listings. With the way Promoted Listings Standard fees are calculated, now more than ever its crucial to maximize your Promoted Listing sales results.
Getting back to the good news in the eBay Winter Seller Update, sellers can now automate feedback to buyers.
Seller can choose both what to say and when to say it. Furthermore, auction listings can be automatically relisted via Seller Hub. Last but far from least, Sales Reports will have new features and more detailed info.
These are all capabilities formerly available only to sellers who subscribe to Selling Manager Pro (SMP). SMP’s inventory management features will still be available exclusively to subscribers.
Even better news is that eBay is expanding its pilot program (launched in October 2021) requiring immediate payment from buyers whose Best Offers are accepted.
By midyear, this procedure will also be standard for counteroffers and offers to buyers.
You can opt out of Buyer Payment Requirements — meaning that buyers won’t have to provide a payment method before making you an offer — in your Buyer Management settings at https://www.ebay.com/bmgt/buyerrequirements.
In closing the Winter eBay Seller Update 2022 is mostly good news for sellers. Premium tools like automated feedback are now available to all sellers. On the down side is the increase in seller’s Final Value Fees. And there is a large change in the way the Promoted Listing Fee is calculated for PL Standard. The pain of the fee increases can be reduced with sellers reviewing their profit margins. Margins can be adjusted, and sell through rates increased to keep a sellers eBay business healthy.
eBay selling fees increasing in 2022!
So, do your eBay business check up now. And then onto a wonderful healthy and prosperous 2022 selling on eBay.
As an eBay seller, you’re well aware that time is money. In fact, it might be even more precious than that. Because chances are, you never seem to have enough of it. So I’ve come up with 3 time saving tips for eBay sellers.
These 3 timesaving tips will help you to carve valuable minutes and even hours out of your day — time that you could use to source, list, ship, or just enjoy your off-eBay life!
Speaking of sourcing, listing, and shipping, those are what you spend most of your time doing. Let’s see how each of those activities could be done more efficiently by better managing your time.
First timesaving tip, let’s talk sourcing.
Number one method to save eBay sellers time!
To begin our time saving tips, map out your route to and from various stores and/or sales. Could you hit them in clumps?Or combine them with other errands? Want ideas on what to source while you’re out shopping? Check out my blog post , ” eBay Selling, How To Best Prepare!”
So, maybe your post office is near a great yard sale, or there’s a terrific thrift store enroute to the restaurant where you’re meeting your BFF for lunch. Mapping your routes on a regular basis saves both time and gas money!
I list my route, errands, and stops in the Reminders app on my iPhone. Feel free to use the app of your choice, or go old school and jot down the pertinent information on paper.
Second timesaving tip, think listing.
Did you know that ALL sellers can create listing templates? Yes, you can! And they’re free! You can create up to 50 different templates.
And these are not the old-style templates from back in the day, loaded with all kinds of unnecessary embellishments that slow down your item pages.These are lean, clean templates that you create yourself. You can save listings as templates or make a template from scratch.
Listing templatesallow you to give buyers more consistent information across all the items you have for sale. They also make it easier for you to manage your listings and they are a HUGE timesaver. Need to list a mug? Open your Mug template, and voilà!
Third timesaving tip, consider shipping.
Labeling and systematically storing your inventory, then finding, packing, and shipping sold items is the most time-consuming part of your business.
When you’re first starting out, it’s wise to handle this yourself as you learn the process of selling on eBay. You can set up an inventory storage system right in your own home (using your basement, garage, a dedicated eBay room, even a freestanding shed) or in a storage unit or other rented space.
But as your business grows, you’ll need to look at ways to successfully handle your online selling without working 16-hour days.
One solution for growing your business while also managing your time is to outsource inventory storage and shipping. This used to mean hiring local help to process, store, and ship inventory, which in turn means hiring, training, and paying full- or part-time employees. All of this can prove daunting.
Dave and Laurie Bilyeu, who sell on eBay themselves, came up with a solution:eBliss provides inventory storage and order fulfillment for online sellers.
So, you send them all or part of your inventory to store for you, then ship when it sells.
Let’s break it down: Say eBliss would cost you $350 per month. That $350 saves you from putting away inventory, pulling sold items, and packing those sold items. Let’s say those chores usually take you about 15 hours each week. That’s 60 hours a month.
So using eBliss would give you back 60 hours to list, source, enjoy a hobby, or spend time with family and friends — at a cost of just $5.83 an hour! Using any of my affiliate links for eBliss you save 20% off your first month on whichever plan you select.
In closing, look at your online selling and the amount of time you spend on it. Then use these timesaving tips to free up time and gain more profit in your business on eBay.
Imagine 60 hours a month handed to you eBay seller!
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