Increase your eCommerce profits NOW!

Increase your eCommerce profits NOW!

by | Dec 27, 2014 | eCommerce Selling Tips, Selling on eBay

Christmas is over.
Look at your business’s  profit and loss.

Look at your inventory on hand.How did you as an entrepreneurial business do so far this year?

Did you do better or worse than last year? Are you on target for 4th quarter sales?

If you’re on target or way up congratulations!

If you’re down, don’t despair there’s time left to turn your 4th quarter results around.

I live in NYC which is one of the biggest retail cities in the world. Do you know what most of not all businesses are doing now? Yes, they are running sales.

Already  I’ve gotten countless emails offering me deep discounts from eCommerce sites and large brick and mortar retailers.

Do you want to increase your profits and move inventory?

Do what the big brick and mortar and eCommerce sites are doing now and run a sale! Discount as deeply as you can and promote your sale on your social media sites.

After Christmas customers are looking for deals. Give them what they want and you will reap sales and profits now.

Now is the time to get busy, please your shoppers and you and your business will reap the benefit in one word, PROFIT!

What are you waiting for?!

Even if you’re 4th quarter sales are down, you can turn your business around!

It’s 7 Days Til Thanksgiving Is Your Business Ready?

by | Nov 20, 2014 | eCommerce Selling Tips, Selling on eBay, Social Media Tips

It’s seven days til Thanksgiving and that means, drum roll please it’s eight days to Black Friday!

Your Holiday products are on your stores shelves and they are listed on your website and ecommerce selling platforms.

Do you have a social media planner ready to go to promote your products and help your customers find you?

The Holidays are here! Can shoppers easily find your products on the internet?

 

If you don’t, now is the time to grab pen and paper or your favorite online app for notes and count ahead.

Seven days from now is Thanksgiving, seven days from tomorrow  November 21 is black Friday and seven days from Monday November 24th will be Cyber Monday December 1, 2014.

If you are on an auction platform like ebay you can use these dates to plan auctions or short term fixed price listings to attract customers.

On all selling platforms Amazon, etsy, ebay and your own website you’ll want to leverage and plan your social media posts so that customers can readily find your products from the thousands if not hundreds of thousands waving at this year’s Holiday online shoppers.

Make a list of your Holiday items and decide when and how and where each item will be promoted.

Make your list now of your items and which Social Media Platforms You Plan To Use!

What’s best for that item your selling and it’s customer demographic?

Will you be posting on Pinterest, Twitter, Facebook, Google Plus and or Instagram?

You can create a schedule on an excel spreadsheet or do what i do and set one up using Google Calendar which is free! With Google Calendar you can even pick colors for the different Social Media Posts!

Regardless of whether you’re using excel, or Google Calendar or another planner now is the time to think through your  promotions for the fast approaching Holiday Black Friday Weekend!

Here’s a link to an ebay radio show segment I did with these and more great fast and free tips to help make this your best Holiday Selling Season ever!
Get planning now and 2014 can be your best Holiday Selling Season ever!
Guest expert on ebay radio discussing Black Friday is just 10 days away! 11/2014

Kick Ass Social Media Tips for less than $2!

by | Nov 14, 2014 | eCommerce News, eCommerce Selling Tips, Social Media Tips

Savvy entrepreneurs are always looking for great information on social media!

Sellers want to know which platform is best for them!

Do I use Facebook, Twitter, Pinterest, Google Plus or Instagram?

You may be using lots of Social Media but you find as a seller your competition’s Facebook Business page has thousands of likes and customer engagement and yours has woefully little!

What’s an ecommerce seller to do?

Get information from someone who is in the trenches with you!

You want to hear from a successful ecommerce seller who helps other sellers consistently increase their sales and effectiveness of their social media!

John Lawson is a multi million dollar seller online.  He was featured by American Express in their Amex Open Forum For Business. MSN Money named him one of “America’s Best Home-Based Businesses. He’s been featured by Fox News, PC Magazine, The Wall St Journal and The Washington Post and more.

But wait there’s more!

John is the Chief Consultant at ColderICE Media and he is the Coach and Trainer of ICE eCommerce Bootcamps.

To hear John as a key note speaker at an e commerce event can cost cost you hundreds and hundreds of dollars and thousands of people have done that and felt is was money well spent.

Do you want the deal of the century?

For a short time the download to the Kindle Version of John’s top selling book Kick Ass Social Commerce for E-Preneurs  is $1.99

Yes  you heard me you can download Kick Ass Social Commerce for E-Preneurs Media for $1.99 to your Kindle app!

What you haven’t clicked the link yet?

 

How Do I Create Great Content For My Social Media Posts?!

by | Oct 31, 2014 | eCommerce Selling Tips, Social Media Tips

People will ask me “Kathy how do I get great content for Pinterest, Facebook, Twitter, Google Plus, Instagram and the myriad of  social media platforms out there?

One way that I find effective is what I call “cross posting” and this is how I do it.

You have a product that you’ve pinned to Pinterest. I’m using my Tony The Tiger Coffee Mug as an example.
Tony The Tiger Mug On Pinterest

I then write a post on Facebook about this mug. I simply tweaked the copy already on the Pinterest Pin description and posted it on my ebay store Facebook page with a link to the pin.

Tony The Tiger Mug Pinterest Pin Post On Facebook Business Page

I find shortened links are the most effective on Facebook Business pages so I get a shortened link by using the free tool Bitly.

Bitly’s Website

By pinning my Tony The Tiger Mug on my Facebook Business Page with fun content about Tony and Kellogg’s I’m creating engaging content and letting my Facebook followers know about my Pinterest presence and the colorful mug at the same time.

Pinterest Pins are useful in this same manner on Twitter and Google Plus. I could easily post a picture of the pin to my Instagram account.

So, by “cross pinning” I’m creating great content simply and easily and using it effectively on many social media platforms and as a bonus I’m encouraging followers on one venue to join me on another in a very social and pleasant manner!

So the question remains, Do you remember Tony The Tiger?

 

How To Increase Sales And Size Order For Your Holiday Sales!

by | Oct 29, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay

According to a recent blog post from Socially Stacked over 40% of shoppers will begin their Holiday Shopping in November!

So, as a savvy entrepreneur and business owner the question is how do you get these shoppers to spend their money with you?!

The answer is offer shopping discounts!

Look at your inventory and institute discounts if customers buy more than a certain dollar amount so they have a reason to spend their money with you and not your competitor!

If you have an ebay store there is an awesome free tool available to you that will put discounts in place for you called Promotions Manager. With this tool you can offer dollars off, a discount and or buy 2 get 1 free order size discounts. You set the criteria for the discount and the inventory that is available for your customer to purchase to gain the savings. The seller controls the details of the offer. You can offer a variety of discounts to your shoppers within different categories in your ebay store and or you can do an offer for your entire store like buy more $200 merchandise ( and include all your inventory) for 10-20% off, $20 off etc.

Here is  short video I did on how to easily set up a great sales discount on ebay using Promotions Manager.

So,  since 40% of shoppers will start spending their money next month it’s time to get ready with great discounts to bring these customers your way so that your 4th Quarter is your best ever!

How To Get More Followers For Your Social Media Posts!

by | Oct 22, 2014 | eCommerce News, eCommerce Selling Tips, Selling on eBay, Social Media Tips

Social Media posts on Facebook, Twitter, Pinterest, Google Plus and Instagram for you as an entrepreneur and seller are yes about your business and products but do keep in mind social media postings are social!
They are a great opportunity for you to share content that is engaging, informative and depending on what you offer your customers fun!
Fun?!
Yes fun!
Have fun with your content, it will show!
Find great recipes, fashion trends, tips on using your product lines, seasonal tie ins ( have you posted anything about Fall, Fall leaves, home decor, home maintenance, baking, cooking,Halloween, Halloween parties, Halloween costumes, Fall hay rides, pumpkins, picking the perfect pumpkin and or pumpkin carving) yet?
Why not enjoy the Fall with your followers! 
You’ll both have a better time and you will build your customer base and followers!
So think Fall and have fun!
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