eBay sellers are on the lookout to create consistent eBay sales power.
Creating consistent eBay sales power!
To begin, strong sales on eBay are always a goal for sellers. Generating consistent eBay sales is essential to running a healthy online business. So, right now a key to steady sales for eBay sellers, is understanding structured data. “But Kathy,” you say, “I’ve heard a lot of buzz about structured data, but what exactly is it, and why should I care?”
Let’s answer those questions in reverse order.
I will start with why you care about structured data. In words of one syllable: more sales! Now keep that in mind while I explain eBay structured data.
Simply put, structured data is what search engines utilize to understand the contents of a web page, such as one of your listings on eBay. It’s a standardized format. It provides information about what’s on a web page, or in this case, in your listing. The item specifics for that listing represent one example of structured data.
Here’s how it works:
Search enginesare powered by artificial intelligence (AI). The searches themselves are driven by the engine. The search engine is governed by search algorithms and carried out by search bots known as web crawlers, a.k.a. spiders.
Search algorithms tell these web-crawling bots what to search for. Furthermore structured data provides a trail of breadcrumbs for them to follow. If you don’t fill out your listing’s item specifics, you starve those poor spiders .They will search elsewhere forlistings with more nourishing content.
So I have three words of advice for you:
Feed the spiders! But instead of breakfast, lunch, and dinner, think title, item specifics, and description. All three areas of an eBay listing feed Cassini (eBay’s search engine). Your eBay listings requires essential data for its spiders to gobble up. Ditto for Google Search’s spiders.
Let’s start with item specifics. Fill them in, please! What are the default options provided by eBay? What are your choices?
Furthermore, the more item specifics you can fill in, the better.
The terms you use to do so comprise a type of standardized information called attributes: for example, brand, size, color, pattern, etc. They help describe your item not only to potential buyers, but also to the search engines that will surface your listing for that item in search results so that buyers can find it.
Other forms of structured data in your eBay listings include condition, price, item location, and features as well as payment and shipping information.
What makes structured data so crucial to eBay right now is at the heart and root of what eBay CEO Jamie Iannone calls “a tech-led reimagination of eBay” — and that’s not just a catchphrase, it’s a mission statement.
Basically, eBay is trying to find better ways to catalog thousands upon millions of items into four or so best options for sellers.
For buyers, current and future technologies such as voice shopping, augmented reality (AR), and virtual shopping will lean heavily on structured data. Cassini already depends upon itwhen calculating which listings should be included in search results and how they should be ranked.
So if you want to continue (or start!) succeeding on eBay, get acquainted with structured data.
Freebie Guide -eBay Listings That Sell!.
It’s your new best friend. Feed Cassini’s search spiders well for your listings to be ranked higher in search. Rank better in search and be found by more shoppers. More buyers translates into more sales, which in turn will bring you higher profits.
In closing, to learn more about using structured data in your listings on eBay, check out my YouTube video Big Money on eBay for This!Then download your complimentary copy of my free guide eBay Listings That Sell!It features more than 7 pages chock-full of pro tips. Furthermore, the free guide is loaded with proven strategies that will pay off for your business on eBay.
eBay Listings That Sell Free Guide!
With the pro tips in eBay listings that sell, you’re optimized for more eBay sales!
But many of 2020’s same old challenges linger on. So how do you prepare your business on eBay for the unknowns that lie ahead??
Let’s break down eBay selling into two manageable concerns:
First, we’ll talk about inventory. Because without inventory, you’re basically out of business. Second, we’ll look at ways to get sold items safely to your buyer. Because if you can’t do that, then again, you’re basically out of business.
But here’s the good news: As an online retailer, you’re always open on eBay! And I’m going to share with you my proven, actionable strategies for addressing your concerns about inventory and shipping, so you may rest assured that your business can indeed not only stay afloat, but thrive this year!
Let’s talk product sourcing in 2021.
How and where can you find new merchandise with which to stock your eBay store’s virtual shelves?
Sure, many brick-and-mortar retailers have closed up shop. That doesn’t mean you have to! No matter how and where you acquire your inventory, it’s always smart to be alert for and test new sources.
For example, do you thrift? Great! But have you tried retail arbitrage? That’s where you buy merchandise at brick-and-mortar stores, then flip it on eBay.Opportunities for retail arbitrage abound, from NWT clothing on clearance to health and beauty products with limited nationwide availability to marked-down seasonal décor and a gazillion other possibilities.
If you already do retail arbitrage for your eBay selling, have you tried online arbitrage?
That’s where you find merchandise on eBay and/or other ecommerce sites that you can buy at a low enough price to allow you to mark it up and resell it on eBay for a profit. My video Score Hot Selling eBay Inventory has some super ideas for you in this area.
Two eBay sourcing pro tips:
Look for eBay listings with misspelled brand names.
Sort search results by “Ending Soonest” and look for undervalued items, especially in auction listings.
Don’t forget about wholesale! With many wholesale shows now taking place online, this could be the perfect year for you to try sourcing some wholesale lines.
Remember: Multi-quantity/multi-variation listings only have to be created once to run for months as GTC (Good ‘Til Cancelled), and they’ll move up in search results with every item sold from that listing. It’s much less labor intensive than listing one-off items, which (obviously) end each time the item sells.
So consider complementing your one-of-a-kind inventory with a commodity product — or two!
Now let’s consider shipping. You probably have a favorite carrier, or at least one that you use more than others.
That’s fine, but do keep an eye on what the other carriers offer. In addition to their discounted USPS rates, eBay has partnered up with UPS and FedEx. It pays to compare prices to ensure you’re making smart choices about how to ship your sold items!
However you’re shipping, be sure you have a backup provider.
eBay Labels is pretty reliable, but should it go down or get glitchy, you’d best be prepared to turn to an alternative source for generating your shipping labels and packing slips.
I have an account with Stamps.com for this very reason. Did you know that Stamps.com offers a free account for eBay sellers? Yes, FREE! All you have to pay for is the postage you purchase, and Stamps.com offers the same discounted rates as eBay.
If you’re shipping globally, you may want to start using eBay’sGlobal Shipping Program (GSP) and International Standard Delivery (eISD) exclusively. These shipping services offer special protections for sellers. Furthermore, eISD is cheaper than USPS First Class International.
One thing is certain: 2021 is fraught with uncertainty.
Get ready now, so that when the curve balls come your way, you’re ready to knock ‘ em out of the park!
eBay Holiday shipping delays are a major seller headache right now. What can sellers do to help buyers without losing hundreds of dollars?
I’ve heard from dozens of sellers that many of their packages have one or no scan. Those packages sit for days — even for more than a week — with no further movement. Then when a buyer reports that they have not received their item, eBay is forcing the seller to refund them.
What to do about eBay Holiday shipping delays?
First of all, if this is not happening to your packages, then lucky you! 2020’s holiday shipping snafu is not impacting every seller. Personally, I’ve had only a handful of packages in limbo out of the nearly 100 packages I’ve shipped lately. All of the others arrived in timely fashion. So if you’re not having shipping issues, don’t borrow trouble. Enjoy the Holiday rush and keep shipping!
Currently on the USPS site and in the eBay purchase sequence, buyers are warned of shipping delays.
So, if your holiday selling season is haunted by the Spirit of Christmas Gifts Yet to Arrive, then you’ve got three options:
1. Continue shipping. In all likelihood your packages will reach their destinations eventually.
2. Keep selling and shipping. Extend your handling time to 5 or 10 days. Ship same or next day. Also you can wait X number of days before shipping.
3. Use Time Away (formerly known as Store Vacation). You can block your listings from being viewed and not sell until 2021. Additionally you can sell and start shipping at the end of the year or on whatever date you set.
Here’s the bottom line: It’s your business to run as you see fit.
Right now, eBay does not reimburse sellers for funds lost due to refunds being given for items delayed in transit.
What can eBay sellers do if their package(s) are stuck in transit and late in arriving to the buyer?
So, there are a couple of things you can do when tracking shows that a package has gotten hung up somewhere enroute to the buyer. Sometimes logging the tracking number
into USPS.com will goose it along.
To do this, click USPS.com. In “Search or Track Package” field, fill in the USPS delivery confirmation number. Then click “Fill in the form” to send an online service request. This often yields results within 48 hours. You can share with your buyer that you logged an inquiry for them with the USPS. Helpful customer service goes a long way to calm frustrated shoppers looking for their purchase.
Read this eBay Announcement to find out what eBay tells buyers of the current state of holiday shipping. Basically eBay adds protections for sellers’ Top Rated Status with problematic shipping scans and delivery. However, don’t look to eBay to reimburse sellers for delayed or lost packages.
To note, lost packages have always been a sellers responsibility. Furthermore, this is true on most online sites. What’s different now is how many items are stuck in transit. For some sellers it’s hundreds of dollars of products. Even with this increase in stuck and lost packages refunds for lost packages remains at the sellers’ feet.
Seller help for late eBay packages!
In closing, every seller is in unique situation this Holiday season.
Some sellers have little to no problems with packages stuck in transit. Others suffer with dozens of “stuck” parcels. eBay offers seller reputation protections but not financial reimbursement for lost packages. Every seller needs to look at their sales and chose what is best for them.
Now is the time to buckle down and focus on your eBay seasonal sales must do’s seller! Get ready to throw away your eBay To Do list. Yes, I said throw it away.
eBay seller last minute “Must Dos” for Seasonal success!
Because now it’s time to start on your eBay Seasonal “Last minute must do list.” It’s not too late to score holiday sales!
Here’s what should be on your “Last Minute Must Do list.” It’s as easy as 1-2-3:
First, be sure to keep plenty of shipping supplies on hand! Don’t run out of anything. If you need more polymailers, free USPS Priority Mail boxes, or eBay-branded packing tape, order them NOW. Better to have too much on hand than too little! Besides, you’ll use them up eventually. Order now and more than you’ll need as the USPS website is already warning of shipping delays on their free supplies.
Next, keep sourcing and listing!
Brick-and-mortar stores have predetermined financial goals — i.e., they must sell $X by Y date. Watch for 50%-75% off sales on any and all things holiday related. And remember, Christmas sells all year long. And don’t overlook listing those Holiday goodies you are buying. As fast as your purchase Holiday products, get them on the eBay site!
Your area may have an abundance of twinkle lights in stock, but the next state over may not be so lucky. My recent YouTube video “eBay Hot Item to Sell? Yes? No?” will give you more tips and ideas for last-minute holiday product sourcing. I actually went to two stores in NYC in search of candy canes! Neither store had them. Guess who bought candy canes online this year?
IIs it worth it to list on eBay?
Ship FAST, as in ASAP! If you can get sold items out the door the same day they’re purchased, by all means do so. And while you’re doing so, share that fact via social media. Post pics of your packages going out — being picked up by your carrier, getting dropped off at the post office, etc. Be sure to blur or strike through any visible shipping addresses! Check out my blog post Last Minute eBay Holiday Sales Tips for more Holiday shipping ideas.
There’s a postscript on your eBay Seasonal Last Minute Must Do list!
While listing, packing, sourcing and shipping, don’t forget to take good care of yourself as well as your business on eBay.
What pumps up your holiday spirit? Play your favorite Christmas carols or other holiday tunes while you list, pack and ship; sip a cup of hot cocoa (marshmallows and/or spiking optional);relax in a peppermint-scented bubble bath…you get the idea.Whatever jingles your bells, indulge yourself.
Must do’s to score last minute eBay Holiday sales!
‘Tis the season to be jolly! So yes, take care of your customers, but also take care of YOU. I wish you the happiest of holiday selling seasons!
eBay Promoted Listings are your Holiday superpower.
eBay Promoted Listings are a sales superpower
We’re already 1/3 of the way into Q4, and time is ticking away on the year’s biggest retail moment: Holiday. ‘Tis the season to sell, sell, sell — so let’s get your eBay items SOLD! What can you do to garner more sales? Three words: eBay Promoted Listings.
Promoting your listings will boost their visibility in search results by as much as 36%.
You don’t need a store to use eBay’s pay-per-purchase advertising tool, either.
In fact, now it’s even available to sellers using eBay’s quick listing tool. The only listings that aren’t eligible for promotion are those that use the auction format.
I’m going to share with you my top three tips for getting the best possible results from eBay Promoted Listings.
But first, a quick refresher course on how Promoted Listings (aka PL) works:
You specify an ad rate somewhere between 1%-20% for each promoted listing. That’s the percentage of the final sale price you’re willing to pay to eBay (in addition to the regular final value fee) if your item sells via Promoted Listings. You’re only charged that rate when a buyer clicks on your promoted listing, then goes on to purchase the item within 30 days.
Promoted listings appear in search results under the word Sponsored, so you can tell them apart from non-promoted listings. Your promoted listing(s) may appear in premium placements within search results on both desktop and mobile devices or in the Related Items module at the bottom of every search results page.
1- For Optimal Results, Optimize your eBay Listings.
Promoting your listing pretty much guarantees you more eyeballs will see it. But — and this is my first tip —you’ve still got to make sure that you optimize your listing for conversion. That means:
a -Making sure you’re following eBay best practices in your title, photos, item specifics, and description.
b- Having customer-friendly terms of sale.
eBay’s Promoted Listings team says that it also pays to double-check that you’ve listed your item in the right category. One quick way to research that is to use eBay’s Advanced Search function to check Sold items.
2 – Advice from eBay UpFront
At several eBay UpFront events, PL team members have suggested increasing your PL rate during the holidays. Remember, right now there are more sellers and more listings than usual vying for buyers’ attention! Raise your rate to give yourself a leg up on your competitors.
To help you strike the best possible balance between cost and performance, eBay provides guidance by displaying suggested rates for each item you set out to promote. The suggested rate is calculated based on a number of factors, including item attributes, seasonality, past performance, and current competition.
Suggested rates typically run between 5%-10% for most categories, but they may be as low as 2% or as high as 18%. To find the sweet spot for your own listings, start low, then increase your rate by 1% at a time until you start to see a difference in sales.
Conversely, if your item is selling very well, you may be able to drop your rate by 1% or more and still keep sales strong. Test, and carefully monitor your PL dashboard to measure the results of your experimentation.
3- Know Your Numbers
That brings us to my third top tip for making the most of PL: Check your Promoted Listings Dashboard (located in Seller Hub) at least once a week. Look at your impressions, clicks, and sales. Are you getting a lot of impressions, but few clicks? Then review that listing:
Is your price competitive?
Is your listing optimized for conversion?
Is it keyword rich?
Have you filled out all the relevant item specifics?
Are your pictures click worthy and enticing?
Have you listed this item in the best category?
Just a few minor tweaks can transform a listing from blah to WOW — and get your item sold!
For more terrific tips on skyrocketing your sales with Promoted Listings, claim your complimentary copy of myfree guide Winning with eBay Promoted Listings!You can find it at my website, iLoveToBeSelling.com. This downloadable guide features proven, actionable strategies for making PL work its very best for your business on eBay. It’s15 full pages of PL sales power tips!
Win big sales with eBay’s Promoted Listings!
Find out how to pay less in fees while making more sales, discover ways to harness Promoted Listings data for higher profits, and much more. I’ve even added some special bonus content: Fast Fix for Stale Campaigns.
The Bottom Line for eBay Holiday Sales
During the holidays, more shoppers than usual are flocking to eBay. However, at this time of year, there is also more competition for buyers (and their dollars). Use Promoted Listings wisely and well to give yourself a competitive edge — and get more sales!
You have an eBay Superpower – it’s Promoted Listings!
‘Tis the season for doing these top three tips for eBay sellers’ Holiday Success!
Top three tips for eBay Sellers’ Holiday Success 2020!
eBay sellers’ Holiday time is the busiest time of year. And for ecommerce sellers 4th quarter is also traditionally the most profitable time of year. To make the most of this three-month retail moment, you’ve got to plan ahead.
Here are my top three tips for planning your way to a successful eBay sellers’ Holiday 2020 sales season.
Because remember: If you don’t plan it, chances are it won’t get done! eBay sellers, Holiday plans matter!
1 – Write it down.
You need to map out daily, weekly, and monthly to-do lists, and you need to put them in writing. Google calendar is a great tool for this, because you can set up reminders to help you keep track of your various tasks and deadlines. It’s free, too.
How detailed does your plan need to be?
That’s up to you. But write it out, and make sure you set concrete goals. Don’t just jot down, “List more”; be specific, or it won’t happen. “List X number of items daily” or “List X number of items by Y date” is much more achievable.
Try to be realistic when you make your plan. In addition, be flexible; if it turns out you’ve bitten off more than you can chew in some aspect of your planning, then revise your plan for that aspect. You can only do so much. Besides, sometimes life just doesn’t go according to plan!
2 – Schedule whatever you can in advance.
Whether it’s listings going live, launching store sales and/or promotions, or posting on social media, if there’s anything that you can set up ahead of time, then by all means do so. Each scheduled item is one less thing you’ll have to remember to do when the time comes.
Furthermore, having certain things kick into gear automatically as Q4 progresses will make you feel super productive and efficient. It will also ensure that those things happen in a timely manner and according to plan. Win-win-win!
eBay tools that allow you to schedule certain events — such as when listings start or sales take place — include the Sell Your Item form and (for eBay Store subscribers) Promotions Manager.For social media, check out HootSuite, which allows you to schedule posts on various social platforms.
While you’re mapping out your social media content for the Holidays, HEREare some awesome ideas that work.
3 – Start thinking ahead to 2021.
It’s easy to get bogged down during the hecticHoliday season. However, you don’t want to ring in the new year without being prepared to take care of business. Now is the time to plan not just for Q1, but for the next 12 months as a whole. I’m here to help.
I’ve created and published Your 2021 Sales & Social Media Success Planner just for you, busy eBay seller. (The link used is my affiliate link. I’m paid a small commission at no cost to you)
eBay 2021 Sales & Social Media Planner!
Simply and quickly it guides you in mapping out the future of your ecommerce business. It walks you through the planning process step by step, quarter by quarter, and month by month, complete with positive encouragement along the way.
Its 124 pages include plenty of room for writing out to-do lists and defining and setting both short- and long-term goals. It includes tracking where your business is heading.
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